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campaign development

This page shows the latest campaign development news and features for those working in and with pharma, biotech and healthcare.

Blending medical and digital for effective rare disease campaigns

Blending medical and digital for effective rare disease campaigns

The value of timing. One question we field repeatedly from clients concerns the timing of campaign development and implementation. ... Early campaign development with the ability to scale and adapt across each phase of a product’s life cycle is crucial.

Latest news

  • SO What Global launches patient engagement venture SO What Global launches patient engagement venture

    The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient

  • Norrie, Dubery and Perkins form Wethepeople Norrie, Dubery and Perkins form Wethepeople

    Wethepeople will offer the full range of marketing and communications services, including brand and campaign strategy, story and message development, and advice on local roll-out.

  • Eveo lands in London Eveo lands in London

    Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office. ... Goodman has worked in interactive development for top-tier advertising agencies, including

  • Boehringer launches integrated Hispanic diabetes campaign Boehringer launches integrated Hispanic diabetes campaign

    Boehringer launches integrated Hispanic diabetes campaign. Creative development overseen Miami-based agency Republica. ... The creative development and production supervision of campaign will be overseen by Boehringer's cross-cultural advertising and

  • Simples Simples

    This is part of an integrated yet uncomplicated campaign that stops you and makes you think.

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Latest Intelligence

  • Focus on the fundamentals Focus on the fundamentals

    and the globalisation of campaign development. ... Broadening our understanding, through hearing the approach or information others can share, could well help deliver that ‘light-bulb moment’for your next campaign.

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Latest appointments

  • Havas Lynx boosts medical team Havas Lynx boosts medical team

    Dr Jack Kreindler (pictured right) will oversee campaign development at the agency, working closely with Havas Lynx's creative team to deliver scientific insight-driven results.

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Latest from PMHub

  • Trio of Communiqué Awards for Havas Lynx

    Lou Shipley, Creative Director for the campaign said: “ Using creativity to disrupt the psoriasis category and change lives for the better is already an incredible achievement. ... Havas Lynx has grown from a small creative agency formed in the

  • Creativity in a complex landscape: a pharma perspective

    Thinking about how regional work is taken up by individual markets, how does the variance in capabilities at a country level affect the way you approach campaign development? ... The Co-creation markets are involved in the process early, helping to guide

  • GEM Marketing Ltd

    Market Access Solutions. Campaign and value message development/refinement. Value proposition. NICE implementation. ... Bespoke App development. Websites. Email/SMS campaigns. Bespoke software development. Self E-detail.

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Genetic Digital

We help healthcare, pharma & medical device organisations use web and mobile technologies to effectively connect patients and healthcare professionals....

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
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Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
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Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

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