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campaigns

This page shows the latest campaigns news and features for those working in and with pharma, biotech and healthcare.

Russia becomes first country to approve a COVID-19 vaccine

Russia becomes first country to approve a COVID-19 vaccine

Mass vaccination with an improperly tested vaccine is unethical. Any problem with the Russian vaccination campaign would be disastrous, both through its negative effects on health, but also because it would

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  • We need to keep learning to keep innovating We need to keep learning to keep innovating

    A test and learn approach to an influencer campaign could see us launch the campaign in just one market with a handful of influencers and clear milestones. ... At every milestone we could assess progress, look at what had worked and what needed to be

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    For pharma, developing disease awareness campaigns, patient support programmes and public health initiatives with nudge theory in mind can offer an effective approach.”. ... a given outcome, and then identifies the key barriers from which we can build

  • Keep your audiences close Keep your audiences close

    These nuggets of insight have fuelled many a creative communications campaign, but access to this kind of research isn’t something we can take for granted. ... Our audiences, their needs and their insights should be front and centre, not just when we

  • Integrated comms in the healthcare industry Integrated comms in the healthcare industry

    as we further understand our customers and use a hybrid approach (insights and scientific understanding) to craft messages that resonate, develop impactful campaigns and extend our reach across audiences. ... clients. Additionally, the process of

  • Rise of the patient influencer Rise of the patient influencer

    Content creation – influencers are often incredibly creative with content and could support brand campaigns. ... Integration – working with social influencers could be the missing link in a communication campaign.

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InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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