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CAN Advertising

This page shows the latest CAN Advertising news and features for those working in and with pharma, biotech and healthcare.

A lonely planet

A lonely planet

We can easily count the close, intimate social interactions we have missed over the past year with those that form the strongest. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

Latest news

  • Pandemics for dummies Pandemics for dummies

    Nobody is asking for miracles. Nobody is suggesting that there is a single magic bullet that can pull us out of this situation overnight. ... ago. Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising

  • In plain sight In plain sight

    Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency. ... He can be reached at: rohit@catalytichealth.com. 22nd January 2021.

  • Dear Joe Dear Joe

    Ensuring that healthcare and frontline workers can safely do their jobs is paramount to dealing with the virus in the here and now. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

  • Be careful what you wish for Be careful what you wish for

    On the subject of hoping one gets the virus so that one can ‘get it over with’, where to begin? ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

  • Warren Buffett's greatest health lesson Warren Buffett's greatest health lesson

    Do whatever is needed. For too long we have been great at predicting what can and will happen in public health. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

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Latest Intelligence

  • There is no such thing as good medical communications There is no such thing as good medical communications

    themselves. There’s a lot we can learn from the traditional advertising world in the execution of successful user- centric communications – just look at some of the brand campaigns you have ... Tracey if you can) and focus on that, rather than

  • A new picture A new picture

    Changing the route to brand growth. I started my career in consumer advertising. ... the classic flick, ‘What Women Want’ can tell you that advertising agencies are built to create campaigns.

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    It's a great example of how the MCM model is evolving from what used to be broadcast advertising. ... Now we know better - we can use our data and past behaviours to focus our efforts where and when they will do most good, and with whom.

  • Emotional rescue: The power of an emotologic message Emotional rescue: The power of an emotologic message

    The slogan that Advertising Age crowned as the most recognisable slogan of the 20th Century, 'A Diamond is Forever' was soon after born and, today, the link between diamonds and a ... managing director of In Vivo, a communications, advertising &strategy

  • The price is right: Improving sales perfomance of medical devices The price is right: Improving sales perfomance of medical devices

    How can a prospective customer have the confidence in my brand's functionality, particularly if it costs nothing? ... The Author. Rohit Khanna is managing director of In Vivo, a communications, advertising &strategy agency.

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Latest from PMHub

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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