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CAN Advertising

This page shows the latest CAN Advertising news and features for those working in and with pharma, biotech and healthcare.

Hidden health system costs: false positives and negatives

Hidden health system costs: false positives and negatives

By Rohit Khanna, Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency. ... He can be reached at: rohit@catalytichealth.com. 25th March 2019.

Latest news

  • Storm Chasers Storm Chasers

    Do we even know that we can’t help people until we understand people? ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

  • Credit Score Credit Score

    And if that organ is rejected, well, it can’t be used again. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

  • Someone like you Someone like you

    Most of the mainstream information on the role of patient influencers focuses on the inherent conflicts of interest, whether this activity transgresses the tight rules around direct-to-consumer advertising and, ... Rohit Khanna is the Managing Director

  • The Final Frontier The Final Frontier

    Something else we’ve learned in Canada is that people believe that the therapies we have for the conditions that medical cannabis can treat are good enough. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication,

  • Let's throw it against the wall and see what sticks... Let's throw it against the wall and see what sticks...

    Why including drug costs in DTC advertising is an idea full of holes. " />. ... is Managing Director of Catalytic Health, a healthcare communications, advertising and strategy agency.

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Latest Intelligence

  • A new picture A new picture

    Changing the route to brand growth. I started my career in consumer advertising. ... the classic flick, ‘What Women Want’ can tell you that advertising agencies are built to create campaigns.

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    It's a great example of how the MCM model is evolving from what used to be broadcast advertising. ... Now we know better - we can use our data and past behaviours to focus our efforts where and when they will do most good, and with whom.

  • Emotional rescue: The power of an emotologic message Emotional rescue: The power of an emotologic message

    The slogan that Advertising Age crowned as the most recognisable slogan of the 20th Century, 'A Diamond is Forever' was soon after born and, today, the link between diamonds and a ... managing director of In Vivo, a communications, advertising &strategy

  • The price is right: Improving sales perfomance of medical devices The price is right: Improving sales perfomance of medical devices

    How can a prospective customer have the confidence in my brand's functionality, particularly if it costs nothing? ... The Author. Rohit Khanna is managing director of In Vivo, a communications, advertising &strategy agency.

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