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CAN Advertising

This page shows the latest CAN Advertising news and features for those working in and with pharma, biotech and healthcare.

Speed kills

Speed kills

Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency. ... He can be reached at: rohit@catalytichealth.com. 14th August 2020.

Latest news

  • Homesick Homesick

    Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency. ... He can be reached at:  rohit@catalytichealth.com.

  • Policy and public health COVID-19 by the numbers

    Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency. ... He can be reached at: rohit@catalytichealth.com.

  • The mother of all nudges The mother of all nudges

    And, more importantly, how can we nudge tech companies to limit misinformation which is proving to have found an incredibly fertile host on the internet? ... Agency for Healthcare Research and Quality. March 2011. Rohit Khanna is the Managing Director of

  • Policy and public health: ML and AI in healthcare Policy and public health: ML and AI in healthcare

    Or a single mutation, inversion or translation of a gene can result in devastating effects for human health. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

  • Policy and public health: all the decisions we can't see Policy and public health: all the decisions we can't see

    Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency. ... He can be reached at: rohit@catalytichealth.com. 27th February 2020.

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  • There is no such thing as good medical communications There is no such thing as good medical communications

    themselves. There’s a lot we can learn from the traditional advertising world in the execution of successful user- centric communications – just look at some of the brand campaigns you have ... Tracey if you can) and focus on that, rather than

  • A new picture A new picture

    Changing the route to brand growth. I started my career in consumer advertising. ... the classic flick, ‘What Women Want’ can tell you that advertising agencies are built to create campaigns.

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    It's a great example of how the MCM model is evolving from what used to be broadcast advertising. ... Now we know better - we can use our data and past behaviours to focus our efforts where and when they will do most good, and with whom.

  • Emotional rescue: The power of an emotologic message Emotional rescue: The power of an emotologic message

    The slogan that Advertising Age crowned as the most recognisable slogan of the 20th Century, 'A Diamond is Forever' was soon after born and, today, the link between diamonds and a ... managing director of In Vivo, a communications, advertising &strategy

  • The price is right: Improving sales perfomance of medical devices The price is right: Improving sales perfomance of medical devices

    How can a prospective customer have the confidence in my brand's functionality, particularly if it costs nothing? ... The Author. Rohit Khanna is managing director of In Vivo, a communications, advertising &strategy agency.

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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

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