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CAN Advertising

This page shows the latest CAN Advertising news and features for those working in and with pharma, biotech and healthcare.

Policy and public health: patient preferences

Policy and public health: patient preferences

When selecting a healthcare provider, what patients are looking for can reveal a lot. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

Latest news

  • The year in review The year in review

    And then came the news in October that Russian biologist Denis Rebrikov has started gene editing using eggs donated by women who can hear, to learn how to allow some deaf ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare

  • Externalities Externalities

    But what might be infinitely more important and insightful is that by getting people to change their behaviour, we can get them to improve your health. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication,

  • It's the guns, stupid It's the guns, stupid

    Gun violence in the US – a public health issue – can be better understood through three points. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

  • The most annoying ‘F’ word in healthcare The most annoying ‘F’ word in healthcare

    To be fair, there are many states that have set limits on how far insurers can take these fail first policies in terms of maximum duration of fail first therapies, an ... Rohit Khanna is Managing Director of Catalytic Health, a healthcare communication,

  • Stream on Stream on

    The real question is whether we can adapt, evolve and take these learnings and turn them into win- win situations for all stakeholders. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency

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  • There is no such thing as good medical communications There is no such thing as good medical communications

    themselves. There’s a lot we can learn from the traditional advertising world in the execution of successful user- centric communications – just look at some of the brand campaigns you have ... Tracey if you can) and focus on that, rather than

  • A new picture A new picture

    Changing the route to brand growth. I started my career in consumer advertising. ... the classic flick, ‘What Women Want’ can tell you that advertising agencies are built to create campaigns.

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    It's a great example of how the MCM model is evolving from what used to be broadcast advertising. ... Now we know better - we can use our data and past behaviours to focus our efforts where and when they will do most good, and with whom.

  • Emotional rescue: The power of an emotologic message Emotional rescue: The power of an emotologic message

    The slogan that Advertising Age crowned as the most recognisable slogan of the 20th Century, 'A Diamond is Forever' was soon after born and, today, the link between diamonds and a ... managing director of In Vivo, a communications, advertising &strategy

  • The price is right: Improving sales perfomance of medical devices The price is right: Improving sales perfomance of medical devices

    How can a prospective customer have the confidence in my brand's functionality, particularly if it costs nothing? ... The Author. Rohit Khanna is managing director of In Vivo, a communications, advertising &strategy agency.

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