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Cannes

This page shows the latest Cannes news and features for those working in and with pharma, biotech and healthcare.

Building and maintaining good relationships

Building and maintaining good relationships

so. Another of the HCA’s recently published reports, Cannes or Canned, provides recommendations for opening up innovation in our sector and highlights the importance of instilling a culture of experimentation

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  • How my grandmother prompted a crisis of creativity in healthcare advertising How my grandmother prompted a crisis of creativity in healthcare advertising

    However, it’s not all Cannes Lions and unicorns. Peter Field released a new report in 2019 – at Cannes no less – showing that creatively awarded campaigns are now no more effective ... And, therefore, bleeding the ad industry dry. While many ad

  • Is creativity in quarantine? Is creativity in quarantine?

    According to McKinsey – that, in 2017, developed an index to benchmark creativity based on awarded work at the Cannes Lions Festival – creative leaders outperform their peers on three key financial measures:

  • We need to keep learning to keep innovating We need to keep learning to keep innovating

    us? Let’s take a leaf out of R&D’s book. The Cannes or Canned? ... Cannes or Canned? is an initiative from the Healthcare Communications Association, in partnership with 90TEN.

  • Keep your audiences close Keep your audiences close

    The Cannes or Canned? group mapped out three ways that we can work towards achieving this. ... Cannes or Canned? is an initiative from the Healthcare Communications Association, in partnership with 90TEN.

  • Start small but think big Start small but think big

    Are we planning ourselves into a corner? When the Cannes or Canned? ... Get ready to respond. One of the Cannes or Canned? group’s five recommendations for unlocking the power of innovation in healthcare communications is to strip back processes and

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  • Havas Lynx Group elevates Jon Chapman and Paul Kinsella to CCOs Havas Lynx Group elevates Jon Chapman and Paul Kinsella to CCOs

    Their promotions and joint CCO responsibilities will continue to drive the Group’s creative vision and strategy, which has seen the agency collect over 200 awards in recent years, including Cannes ... Kinsella boasts an array of award wins and was

  • Havas Lynx Group Havas Lynx Group

    Communicating a landmark moment for the HIV community has helped a leading healthcare communications agency secure another award at the famous Cannes Lions International Festival of Creativity. ... work. In 2018, we were extremely proud to have collected

  • New recommendations to stimulate braver and bolder communications

    The Healthcare Communications Association (HCA) in partnership with 90TEN today announced the publication of Cannes or Canned? – ... Cannes or Canned? brought together UK and internationally based senior communicators from seven pharmaceutical

  • Havas Lynx Group lifts a silver Cannes Lion with landmark HIV campaign

    Communicating a landmark moment for the HIV community has helped a leading healthcare communications agency secure another award at the famous Cannes Lions International Festival of Creativity. ... Havas Lynx Group, which was named Cannes Lions

  • A postcard from Cannes

    This week sees the annual Cannes Lions International Festival of Creativity, bringing together leading creative talent from across the globe to learn, share and inspire each other. ... Until recently, pharmaceuticals and medical communications haven’t

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