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- PMLiVE

Up close and personal

How the need for engagement and differentiation is helping pharma break down social barriers

- PMLiVE

Proving real-world value

A focus on the industry

Empathology: The science of being someone else

If you can see the world from your customer's perspective, you have discovered the secret of empathy

Life Healthcare Communications

- PMLiVE

The sound of silence puts the squeeze on generics and biosimilars

Medicines for Europe vows to get  governments talking to realise potential

- PMLiVE

Uniting around a common goal

The importance of the multidiscipline team

A man walks into a surgery: The role of storytelling in pharma marketing

Communicating through stories can make your brand messages more meaningful, memorable and persuasive

Life Healthcare Communications

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response –...

Anthill Agency

Launch of the HSJ Partnership Awards: a programme for inspirational organisations helping to transform the NHS

New Awards will recognise the many private sector organisations who partner with the NHS to deliver improved patient outcomes and cost-effective care

Wilmington Healthcare

- PMLiVE

Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

- PMLiVE

Is it time we stopped talking about adherence?

Delivering a fresh approach to patient care

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Mixed news for pharma on UK’s Accelerated Access Review

New funding will go towards ASHNs, SME’s and the Pathway Transformation Fund to name a few

Tackling the challenge of non-adherence

Improving compliance requires empowering patients to be active partners in their own care

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