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Cannes

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Technology: the missing link in true patient engagement?

Approximately 50% of patients do not take their medication as prescribed. This comes at a huge financial cost, and results in suboptimal patient outcomes. There is a wealth of research...

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Healthcare and the digital revolution

How can medtech companies capitalise on this digital transformation?

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The future is bright

The importance of creativity and innovation in the age of the millennial

Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more

Anthill Agency

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An effective commercial model for cancer care

Patient-centric cancer care

Healthcare business and operating models redefined

How critical healthcare needs can be met more efficiently and effectively

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group Communications Limited

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Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

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NHS taps technology firms for ‘connected’ patient projects

One of the pilots will see Google's Verily unit work with MSD on a telehealth initiative

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Adapting to the digital consumer

The trends affecting all segments of the wider healthcare ecosystem

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