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Celebrities
This page shows the latest Celebrities news and features for those working in and with pharma, biotech and healthcare.
Saatchi and Saatchi Wellness London launch IVF campaign
Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest
Latest news
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Are celebrities bad for your health… communications?
For many of these celebrity accounts it feels more true to life - typos, school runs, dinner and all. ... Should payments be made to a celebrity patient? Why not give to a charity instead?
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Paywatch and the market access waters
But as the Baywatch star becomes the highest profile celebrity to benefit from a high-cost speciality drug, perhaps Solvaldi's legacy will be the role it played in intensifying the
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Philips and celebrity choirmaster raise COPD awareness
Philips and celebrity choirmaster raise COPD awareness. Gareth Malone created a 'breathless choir' for the Ogilvy &Mather London campaign. ... Celebrity choirmaster Gareth Malone has leant his talents to a new chronic obstructive pulmonary disease
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Marketing to health-conscious ‘millennials’
In the video a succession of grim celebrities stare uncomfortably at the camera with a tagline: “ This is what waiting looks like.” The effect is disturbing.
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Sharing the 'chimp' and its effect on decision-making
Drawing on his decades of experience with sporting celebrities, many of whom have reputations built on the back of doing 'illogical' things in a very public setting, Peters introduces us to
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Latest Intelligence
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How pharma can unlock the potential of influencer marketing
Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other
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The cultural construction of illness
Through analysis of the language used by people with the condition when discussing it online, or by celebrities who lived with it, another picture emerged.
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Deal Watch August 2016
Pfizer massively “ trumped” (this word has a whole new meaning now that The Donald has become a global celebrity) Sanofi and was slightly above the other bidders rumoured to include AstraZeneca
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Insights from the Authenticity Gap research
Only 20% said 'people who work in the industry', including employees, are a valuable source of information, with 'blogs, forums and online communities' scoring 19% and 'personalities and celebrities' trailing in
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Country report: The healthcare market in Brazil
Pictures of people ingesting products are prohibited and the use of celebrities is heavily restricted.
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Latest appointments
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Sue Ryder appoints head of PR, celebrity and communications
Sue Ryder appoints head of PR, celebrity and communications. Susan Fiddian joins charity focused on hospice and end-of-life care needs. ... The charity Sue Ryder has recruited Susan Fiddian as head of PR, celebrity and communications.
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Latest from PMHub
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Money, sex and power
Perhaps it’ s the net result of global politics, no real innovation for the last few decades, shrinking economies and a lack of inspiring leadership or celebrity.
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2015 was avid for the avocado
Well if it’ s good enough for Posh Becks and Cara Delevingne… Maybe that’ s all a crazy health trend needs to go viral, a couple of beautiful celebrities to swear
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Pharma Brand Strategy 2.0
These distinctive brand assets, such as logos, taglines, fonts, celebrities, characters, colour palette, pack designs, digital content assets, brand ideas and communication campaigns, should provide consistent sensory and semantic cues.
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Celebrities communicating a health or charity message by Jenny Agutter
Celebrities communicating a health or charity message by Jenny Agutter. Call the Midwife star Jenny Agutter talks about the power of celebrity in communicating health and charity messages.
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Market Insights Can Deliver a Better Patient Experience
Their R UV Ugly campaign instead played on their vanity to raise awareness about the importance of skincare and used “ celebrities” from reality TV to endorse the use of fake tans
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