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Celebrities

This page shows the latest Celebrities news and features for those working in and with pharma, biotech and healthcare.

Saatchi and Saatchi Wellness London launch IVF campaign

Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest

Latest news

Are celebrities bad for your health… communications?

For many of these celebrity accounts it feels more true to life - typos, school runs, dinner and all. ... Should payments be made to a celebrity patient? Why not give to a charity instead?
Paywatch and the market access waters

But as the Baywatch star becomes the highest profile celebrity to benefit from a high-cost speciality drug, perhaps Solvaldi's legacy will be the role it played in intensifying the
Philips and celebrity choirmaster raise COPD awareness

Celebrity choirmaster Gareth Malone has leant his talents to a new chronic obstructive pulmonary disease awareness campaign launched by Royal Philips.
Marketing to health-conscious ‘millennials’

In the video a succession of grim celebrities stare uncomfortably at the camera with a tagline: “This is what waiting looks like.” The effect is disturbing.
Sharing the 'chimp' and its effect on decision-making

Drawing on his decades of experience with sporting celebrities, many of whom have reputations built on the back of doing 'illogical' things in a very public setting, Peters introduces us to

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Latest Intelligence

Case study: Tackle TD for Bayer UK

We had the start of our strategy. Months before he became a national treasure on I’m A Celebrity Get Me Out of Here, our qualitative and quantitative research identified Harry ... Using such a high profile celebrity on digital media was a first for
How pharma can unlock the potential of influencer marketing

Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other
Case study: Zookeeper Zoe

awareness. A zoo-themed event launched the book to media and bloggers plus celebrity parents chosen for their appeal to different types of parents and to ensure popular mainstream media coverage. ... Negotiations with the celebrities ensured awareness of
Case Study: Skin-telligence

A suite of creative tactics was developed including educational videos, downloadable resources, advice from experts and insight from celebrity sufferers - all of which were seeded via print and online media, the ... We set up media and video interviews
The cultural construction of illness

Through analysis of the language used by people with the condition when discussing it online, or by celebrities who lived with it, another picture emerged.

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Latest appointments

New faces at Synergy Vision, Makara Health and JPA Health

regional health communications campaigns. In her new role, she will leverage her expertise in FDA/EMA communications, patient and physician education, scientific communications, issues management and celebrity engagement to serve JPA
Sue Ryder appoints head of PR, celebrity and communications

The charity Sue Ryder has recruited Susan Fiddian as head of PR, celebrity and communications.

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Latest from PMHub

Spotlight interview: 15 minutes on PR in pharma

influencers don’t need to be celebrities. ‘Micro influencers’, those with smaller, niche followers yet who are deeply connected in some way to a topic, or in the healthcare space, potentially
A new kind of predator

These are in many ways’ times of plenty, and since the nineties, we’ve all been told by politicians, life coaches, self-help books, gurus, celebrities and colleagues that we’re
Keep it real with patient bloggers… and leave mainstream social influencers to tackle the fake reality

Fake followers (influence is not created by an audience of bots) fake reality (dry tortillas masquerading as pancakes anyone?), lack of transparency (where’s your #ad celebrity instagrammer?), mainstream ‘grammers, bloggers,
Diagnosing MS: are we getting it right?

It was being shared far and wide. This isn’t the first time a celebrity has gone public with an MS diagnosis, in the US anyway.
Fake News is Bad for your Health

While most celebrity health advice falls into the category of 'flawed but harmless', the newly-published autobiography by Tina Turner shows the good and bad ways that high-profile individuals can ... The take-home message from this could be 'homeopathy

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Account Manager, Healthcare Communications: £32, 000 - £40, 000 bonus benefits

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Publications director: Competitive salary and bonus scheme

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Brand Manager - Medium Global Pharma Company: £Competitive Financial Package

Group Director of Medical Affairs and Scientific Strategy, Medic...: Substantial six figure package

Digital Associate Director - Medcomms: £65000 - £80000 per annum

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