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Celebrities
This page shows the latest Celebrities news and features for those working in and with pharma, biotech and healthcare.
Saatchi and Saatchi Wellness London launch IVF campaign
Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest
Latest news
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Are celebrities bad for your health… communications?
For many of these celebrity accounts it feels more true to life - typos, school runs, dinner and all. ... Should payments be made to a celebrity patient? Why not give to a charity instead?
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Paywatch and the market access waters
But as the Baywatch star becomes the highest profile celebrity to benefit from a high-cost speciality drug, perhaps Solvaldi's legacy will be the role it played in intensifying the
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Philips and celebrity choirmaster raise COPD awareness
Celebrity choirmaster Gareth Malone has leant his talents to a new chronic obstructive pulmonary disease awareness campaign launched by Royal Philips.
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Marketing to health-conscious ‘millennials’
In the video a succession of grim celebrities stare uncomfortably at the camera with a tagline: “This is what waiting looks like.” The effect is disturbing.
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Sharing the 'chimp' and its effect on decision-making
Drawing on his decades of experience with sporting celebrities, many of whom have reputations built on the back of doing 'illogical' things in a very public setting, Peters introduces us to
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Latest Intelligence
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Case study: Tackle TD for Bayer UK
We had the start of our strategy. Months before he became a national treasure on I’m A Celebrity Get Me Out of Here, our qualitative and quantitative research identified Harry ... Using such a high profile celebrity on digital media was a first for
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How pharma can unlock the potential of influencer marketing
Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other
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Case study: Zookeeper Zoe
awareness. A zoo-themed event launched the book to media and bloggers plus celebrity parents chosen for their appeal to different types of parents and to ensure popular mainstream media coverage. ... Negotiations with the celebrities ensured awareness of
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Case Study: Skin-telligence
A suite of creative tactics was developed including educational videos, downloadable resources, advice from experts and insight from celebrity sufferers - all of which were seeded via print and online media, the ... We set up media and video interviews
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The cultural construction of illness
Through analysis of the language used by people with the condition when discussing it online, or by celebrities who lived with it, another picture emerged.
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Latest appointments
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New faces at Synergy Vision, Makara Health and JPA Health
regional health communications campaigns. In her new role, she will leverage her expertise in FDA/EMA communications, patient and physician education, scientific communications, issues management and celebrity engagement to serve JPA
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Sue Ryder appoints head of PR, celebrity and communications
The charity Sue Ryder has recruited Susan Fiddian as head of PR, celebrity and communications.
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Latest from PMHub
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The heavy toll of COVID-19 on cancer patients
The UK NHS has begun to take action. In October, the healthcare system developed a new campaign featuring celebrities, including Gordon Ramsey and Emma Thompson, and lockdown heroes who urged patients
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Spotlight interview: 15 minutes on PR in pharma
influencers don’t need to be celebrities. ‘Micro influencers’, those with smaller, niche followers yet who are deeply connected in some way to a topic, or in the healthcare space, potentially
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A new kind of predator
These are in many ways’ times of plenty, and since the nineties, we’ve all been told by politicians, life coaches, self-help books, gurus, celebrities and colleagues that we’re
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Keep it real with patient bloggers… and leave mainstream social influencers to tackle the fake reality
Fake followers (influence is not created by an audience of bots) fake reality (dry tortillas masquerading as pancakes anyone?), lack of transparency (where’s your #ad celebrity instagrammer?), mainstream ‘grammers, bloggers,
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Diagnosing MS: are we getting it right?
It was being shared far and wide. This isn’t the first time a celebrity has gone public with an MS diagnosis, in the US anyway.
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COVID-19 Updates and Daily News
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- Nucleus Global announces a trio of promotions
- Sanofi, GSK delay COVID-19 vaccine trial after underwhelming results in elderly participants
- Pfizer introduces new logo in a ‘shift from commerce to science’
- New study identifies drugs that are safe to use in COVID-19 treatment
- PHE study finds people who have had COVID-19 can still transmit the virus
- Bayer’s finerenone scores FDA priority review for chronic kidney disease
- Mistrust in medical research: a patient perspective
- Real-world evidence: breaking boundaries in rare disease
- Live Webinar: Importance of Highlighting Patient Voices, Workforce Well-Being, and Health Literacy During and After the Pandemic
- The heavy toll of COVID-19 on cancer patients
- Unpacking rare diseases in the first edition of Delta magazine
- Virtual HealthTech conference powered by Impetus Digital: A Customer Story
PMHub
Onyx Health Ltd
Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...
Latest intelligence
- Mistrust in medical research: a patient perspective
- The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
- Real-world evidence: breaking boundaries in rare disease
- Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
- The heavy toll of COVID-19 on cancer patients
- We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...
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