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Celebrities

This page shows the latest Celebrities news and features for those working in and with pharma, biotech and healthcare.

Saatchi and Saatchi Wellness London launch IVF campaign

Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest

Latest news

Are celebrities bad for your health… communications?

For many of these celebrity accounts it feels more true to life - typos, school runs, dinner and all. ... Should payments be made to a celebrity patient? Why not give to a charity instead?
Paywatch and the market access waters

But as the Baywatch star becomes the highest profile celebrity to benefit from a high-cost speciality drug, perhaps Solvaldi's legacy will be the role it played in intensifying the
Philips and celebrity choirmaster raise COPD awareness

Celebrity choirmaster Gareth Malone has leant his talents to a new chronic obstructive pulmonary disease awareness campaign launched by Royal Philips.
Marketing to health-conscious ‘millennials’

In the video a succession of grim celebrities stare uncomfortably at the camera with a tagline: “This is what waiting looks like.” The effect is disturbing.
Sharing the 'chimp' and its effect on decision-making

Drawing on his decades of experience with sporting celebrities, many of whom have reputations built on the back of doing 'illogical' things in a very public setting, Peters introduces us to

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Latest Intelligence

How pharma can unlock the potential of influencer marketing

Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other
The cultural construction of illness

Through analysis of the language used by people with the condition when discussing it online, or by celebrities who lived with it, another picture emerged.
Deal Watch August 2016

Pfizer massively “trumped” (this word has a whole new meaning now that The Donald has become a global celebrity) Sanofi and was slightly above the other bidders rumoured to include AstraZeneca
Insights from the Authenticity Gap research

Only 20% said 'people who work in the industry', including employees, are a valuable source of information, with 'blogs, forums and online communities' scoring 19% and 'personalities and celebrities' trailing in
Country report: The healthcare market in Brazil

Pictures of people ingesting products are prohibited and the use of celebrities is heavily restricted.

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Latest appointments

Sue Ryder appoints head of PR, celebrity and communications

The charity Sue Ryder has recruited Susan Fiddian as head of PR, celebrity and communications.

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Latest from PMHub

Bedrock supports international kidney charity Transplant Links Community (TLC) with its major fund-raising activities

Bedrock Healthcare Communications, through its 2018 pro-bono charity support programme is actively working with important international charity Transplant Links Community to spread the word about its celebrity supported Art Auction, ... Jennie
Money, sex and power

Perhaps it’s the net result of global politics, no real innovation for the last few decades, shrinking economies and a lack of inspiring leadership or celebrity.
Pharma Brand Strategy 2.0

These distinctive brand assets, such as logos, taglines, fonts, celebrities, characters, colour palette, pack designs, digital content assets, brand ideas and communication campaigns, should provide consistent sensory and semantic cues.
Bedrock Healthcare Communications

Bedrock Healthcare Communications, through its 2018 pro-bono charity support programme is actively working with important international charity Transplant Links Community to spread the word about its celebrity supported Art Auction,
2015 was avid for the avocado

Well if it’s good enough for Posh Becks and Cara Delevingne… Maybe that’s all a crazy health trend needs to go viral, a couple of beautiful celebrities to swear

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

Latest intelligence

The UK’s new five-year pricing agreement: Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape: Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch: ...