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Celebrities
This page shows the latest Celebrities news and features for those working in and with pharma, biotech and healthcare.
Saatchi and Saatchi Wellness London launch IVF campaign
Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest
Latest news
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Are celebrities bad for your health… communications?
For many of these celebrity accounts it feels more true to life - typos, school runs, dinner and all. ... Should payments be made to a celebrity patient? Why not give to a charity instead?
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Paywatch and the market access waters
But as the Baywatch star becomes the highest profile celebrity to benefit from a high-cost speciality drug, perhaps Solvaldi's legacy will be the role it played in intensifying the
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Philips and celebrity choirmaster raise COPD awareness
Celebrity choirmaster Gareth Malone has leant his talents to a new chronic obstructive pulmonary disease awareness campaign launched by Royal Philips.
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Marketing to health-conscious ‘millennials’
In the video a succession of grim celebrities stare uncomfortably at the camera with a tagline: “This is what waiting looks like.” The effect is disturbing.
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Sharing the 'chimp' and its effect on decision-making
Drawing on his decades of experience with sporting celebrities, many of whom have reputations built on the back of doing 'illogical' things in a very public setting, Peters introduces us to
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Latest Intelligence
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Case study: Tackle TD for Bayer UK
We had the start of our strategy. Months before he became a national treasure on I’m A Celebrity Get Me Out of Here, our qualitative and quantitative research identified Harry ... Using such a high profile celebrity on digital media was a first for
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How pharma can unlock the potential of influencer marketing
Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other
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Case study: Zookeeper Zoe
awareness. A zoo-themed event launched the book to media and bloggers plus celebrity parents chosen for their appeal to different types of parents and to ensure popular mainstream media coverage. ... Negotiations with the celebrities ensured awareness of
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Case Study: Skin-telligence
A suite of creative tactics was developed including educational videos, downloadable resources, advice from experts and insight from celebrity sufferers - all of which were seeded via print and online media, the ... We set up media and video interviews
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The cultural construction of illness
Through analysis of the language used by people with the condition when discussing it online, or by celebrities who lived with it, another picture emerged.
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Latest appointments
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New faces at Synergy Vision, Makara Health and JPA Health
regional health communications campaigns. In her new role, she will leverage her expertise in FDA/EMA communications, patient and physician education, scientific communications, issues management and celebrity engagement to serve JPA
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Sue Ryder appoints head of PR, celebrity and communications
The charity Sue Ryder has recruited Susan Fiddian as head of PR, celebrity and communications.
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Latest from PMHub
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Spotlight interview: 15 minutes on PR in pharma
influencers don’t need to be celebrities. ‘Micro influencers’, those with smaller, niche followers yet who are deeply connected in some way to a topic, or in the healthcare space, potentially
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A new kind of predator
These are in many ways’ times of plenty, and since the nineties, we’ve all been told by politicians, life coaches, self-help books, gurus, celebrities and colleagues that we’re
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Keep it real with patient bloggers… and leave mainstream social influencers to tackle the fake reality
Fake followers (influence is not created by an audience of bots) fake reality (dry tortillas masquerading as pancakes anyone?), lack of transparency (where’s your #ad celebrity instagrammer?), mainstream ‘grammers, bloggers,
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Diagnosing MS: are we getting it right?
It was being shared far and wide. This isn’t the first time a celebrity has gone public with an MS diagnosis, in the US anyway.
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Fake News is Bad for your Health
While most celebrity health advice falls into the category of 'flawed but harmless', the newly-published autobiography by Tina Turner shows the good and bad ways that high-profile individuals can ... The take-home message from this could be 'homeopathy
More from PMHub
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COVID-19 Updates and Daily News
Featured jobs
- Gilead agrees $21bn buyout of Immunomedics
- Regeneron launches phase 3 COVID-19 antibody trial in the UK
- Regeneron launches phase 3 COVID-19 antibody trial in the UK
- Roche’s Ocrevus boasts positive long-term data in MS
- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
- First patients dosed with COVID-19 vaccine from SpyBiotech and Serum Institute of India
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Envision Pharma Group scoops two Silvers at the PM Society Digital Awards 2020
- Alone we can do so little, together we can do so much
- What can't we afford to treat anymore?
- OPEN VIE is awarded a Bronze Award at the PM Society Digital Awards 2020
- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
PMHub
Hanover Communications
Healthcare is evolving rapidly. To stand out from the crowd requires a potent combination of rich insight, innovative ideas and...
Latest intelligence
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
- Alone we can do so little, together we can do so much
- Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
- 7 important considerations for creating an inclusive clinical trial website
- You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
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