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Celebrities

This page shows the latest Celebrities news and features for those working in and with pharma, biotech and healthcare.

Are celebrities bad for your health… communications?

Are celebrities bad for your health… communications?

For many of these celebrity accounts it feels more true to life - typos, school runs, dinner and all. ... Should payments be made to a celebrity patient? Why not give to a charity instead?

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Latest Intelligence

  • The cultural construction of illness The cultural construction of illness

    Through analysis of the language used by people with the condition when discussing it online, or by celebrities who lived with it, another picture emerged.

  • Deal Watch August 2016 Deal Watch August 2016

    Pfizer massively “ trumped” (this word has a whole new meaning now that The Donald has become a global celebrity) Sanofi and was slightly above the other bidders rumoured to include AstraZeneca

  • Insights from the Authenticity Gap research Insights from the Authenticity Gap research

    Only 20% said 'people who work in the industry', including employees, are a valuable source of information, with 'blogs, forums and online communities' scoring 19% and 'personalities and celebrities' trailing in

  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    Pictures of people ingesting products are prohibited and the use of celebrities is heavily restricted.

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Latest from PMHub

  • 2015 was avid for the avocado

    Well if it’ s good enough for  Posh Becks and Cara Delevingne… Maybe that’ s all a crazy health trend needs to go viral, a couple of beautiful celebrities to swear

  • Pharma Brand Strategy 2.0

    These distinctive brand assets, such as logos, taglines, fonts, celebrities, characters, colour palette, pack designs, digital content assets, brand ideas and communication campaigns, should provide consistent sensory and semantic cues.

  • Celebrities communicating a health or charity message by Jenny Agutter

    Celebrities communicating a health or charity message by Jenny Agutter. Call the Midwife star Jenny Agutter talks about the power of celebrity in communicating health and charity messages.

  • Market Insights Can Deliver a Better Patient Experience

    Their R UV Ugly campaign instead played on their vanity to raise awareness about the importance of skincare and used “ celebrities” from reality TV to endorse the use of fake tans

  • Say Communications

    Celebrities communicating a health or charity message by Jenny Agutter. ... Call the Midwife star Jenny Agutter talks about the power of celebrity in communicating health and charity messages.

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Ashfield

Transforming healthcare outsourcing. From small beginnings in 1997, Ashfield has grown rapidly into an international healthcare services organisation. By anticipating...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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