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Cello

This page shows the latest Cello news and features for those working in and with pharma, biotech and healthcare.

FCB Health Europe takes aim at strategy development

FCB Health Europe takes aim at strategy development

communications. Completing the new line-up as group account director is Fiona Cheetham (pictured below), who previously served in the same role at Cello Health Cypher.

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  • The patient’s world is ‘messy’ The patient’s world is ‘messy’

    Jane Barrett is director of patient insights at The Patient Centre, Cello Health Insight.

  • Customer experience rules the digital age Customer experience rules the digital age

    Tim Williams is a director on the digital team at Cello Health Insight.

  • Proving the Strategic Value of Patients Proving the Strategic Value of Patients

    On the 10th October Cello Health Insight, in association with PMGroup, will look at the value of three areas of patient research that provide that ‘must have’ understanding: mapping the patient

  • Toward an outcome Toward an outcome

    And the vicious cycle is replaced with a virtuous one. Eric de Regnaucourt is a senior consultant at Cello Health Consulting.

  • Regret Minimisation Regret Minimisation

    So what are we missing? On the 11. th. July Cello Health Insight, in association with PMGroup, will host a free webinar where we will explore whether ‘regret minimisation’ - an alternative

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