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change management

This page shows the latest change management news and features for those working in and with pharma, biotech and healthcare.

GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

Announcing the change of heart, the company commented: “GSK is the only company to have taken this approach and other companies continue to compensate HCPs when sharing data and talking about ... Since taking over in April 2017, Walmsley has overseen a

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  • KAM 2.0 KAM 2.0

    The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.

  • Advancing women in healthcare Advancing women in healthcare

    There is one key skill in change management and leadership – often seen as a strength of women – which makes all the difference. ... You need to listen to them, actually listen. Then you can take them through that change curve.”.

  • 30 Women Leaders in UK Healthcare 30 Women Leaders in UK Healthcare

    At the same time, there is no doubt that there is still a long way to go before we can truly claim ‘gender parity’ in senior UK management teams, part of ... As well as implementing a clinical change management programme and a risk stratification tool

  • The Patient Journey

    The true purpose is to identify unmet needs along the journey that, through consultative interpretation, and the provision of appropriate tools, can change beliefs and behaviours towards disease management for improved ... change theories will ensure

  • A marathon and a sprint A marathon and a sprint

    But change management on this scale cannot happen overnight. There’s still a long road ahead to catch up with the personalised, predictive experiences delivered in consumer sectors.”. ... The ways in which marketers understand existing experiences -

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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