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change management

This page shows the latest change management news and features for those working in and with pharma, biotech and healthcare.

NICE broadens access to Alexion's rare disease drug Strensiq

NICE broadens access to Alexion's rare disease drug Strensiq

NICE's change of heart "follows an improved deal including a five-year managed access agreement between NHS England and the company, which reduces the cost of the drug to the ... NICE said Strensiq represents a 'step-change' in the management of the

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    But change management on this scale cannot happen overnight. There’s still a long road ahead to catch up with the personalised, predictive experiences delivered in consumer sectors.”. ... The ways in which marketers understand existing experiences -

  • The CRM journey: linking CRM to revenue in pharma The CRM journey: linking CRM to revenue in pharma

    Spoiler alert: this is not just another article encouraging pharma to make better use of CRM (customer relationship management) tools. ... and driving change management.

  • Why multichannel is not an in/out option Why multichannel is not an in/out option

    Plus ça change. Multichannel, long a hot topic for pharma, continues to stimulate more debate than an EU referendum. ... Around 70% of multichannel strategy is about change management. Changing ingrained behaviours is a huge, but necessary, challenge.

  • Who don't need no education? Who don't need no education?

    Education needs to be aligned to truly meaningful outcomes and have behavioural change at its core. ... To understand the patient, we need to walk in their shoes, understand how they think, and how effective disease management and treatment will change

  • Seven steps to innovating your digital strategy Seven steps to innovating your digital strategy

    Start top-down, not brand up. Marketing is all about effecting behavioral change amongst target customers. ... But to thrive, pharma companies should consider some change management of their own, starting right at the very top. “

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Latest appointments

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    Rubica has poached GlaxoSmithKline’s executive communications and engagement lead Caroline Gosling, who moves to the change management consultancy as its director of culture and engagement. ... She will also support leaders to create the organisational

  • Ashfield bolsters leadership team with two new hires Ashfield bolsters leadership team with two new hires

    Her career has seen her work with pharma companies in sales, operational management and change management, serving several companies includingand AstraZeneca.

  • Astellas selects new CFO for its EMEA operations Astellas selects new CFO for its EMEA operations

    Jamie's broad experience in employee communications and change management will help strengthen our award-winning workplace and corporate culture.".

  • Eric Terhaerdt leaves AZ for Astellas Eric Terhaerdt leaves AZ for Astellas

    Dr Bernie Zeiher, executive VP, global development, welcomed Terhaerdt to the company: "His diverse international experience in drug development, strategic planning and change management will help Astellas continue to address the

  • Kirsti Gjellan swaps Pfizer for Sobi Kirsti Gjellan swaps Pfizer for Sobi

    Gjellan spent nine years at Pfizer in total, during which time she received the John Mitchell Quality Award for quality in manufacturing in 2006 and the Swedish Change Management Award for ... the best Change Management Project in 2013.

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Latest from PMHub

  • How to get rep buy-in for multi-channel

    Encouraging change. People don’ t naturally enjoy change. It’ s unsettling because it takes people out of their comfort zone. ... We’ ve always done it this way…. For reps to embrace change, they need to understand that Multi-Channel Account

  • Brand teams: They're not what you think they are

    Brand teams: They're not what you think they are. Head of Commercial Matt Bolton of Blue Latitude Health breaks down what we mean when we talk about eliminating the last silos in pharma marketing. Consultancies have been banging on about silos and

  • How to get rep buy-in for multi-channel

    Encouraging change. People don’ t naturally enjoy change. It’ s unsettling because it takes people out of their comfort zone. ... We’ ve always done it this way…. For reps to embrace change, they need to understand that Multi-Channel Account

  • How pembrolizumab will change the management of advanced lung cancer

    How pembrolizumab will change the management of advanced lung cancer. The results of the Phase III KEYNOTE-024 trial of pembrolizumab for non-small cell lung cancer (NSCLC) were presented by ... He explains that “ this data will completely change our

  • Changing behaviour - appealing to the rational and emotional mind

    their behaviour, prompting a change in behaviour which results in better outcomes for their care, well-being and treatment. ... Most people who talk about changing behaviour talk about a six-month journey to change behaviour.

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