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Channel Health

This page shows the latest Channel Health news and features for those working in and with pharma, biotech and healthcare.

Finalists revealed for Communiqué Awards 2016

Finalists revealed for Communiqué Awards 2016

by Brandcast Health. for Patient Power. Make Them Pay. by Cancer Research UK. ... by Health Unlimited. for Novartis Pharmaceuticals. Caring for Carers. by Hill Knowlton Strategies.

Latest news

  • Amag buys into maternal health business Amag buys into maternal health business

    The transaction will also see the remainder of Lumara's women's health products - deemed to be outside Amag's core interests - sold off to Ireland's Perrigo for $82m. ... chronic kidney disease, through the maternal health channel.

  • Half of online Europeans watch health videos Half of online Europeans watch health videos

    Half of Europeans who go online have watched health videos, according to a new report. ... are still not a widely used channel” for accessing online health videos.

  • New digital marketing agency The Earthworks unveiled New digital marketing agency The Earthworks unveiled

    Open Health, Alex Butler and Carwyn Jones have launched a new UK-based digital venture called The Earthworks. ... Jones was most recently managing director of Channel Health, which has allowed many of the agency's products to be incorporated into The

  • Digital Intelligence roundup

    Whether your goal is to lose weight, walk more or pursue an Olympic dream, GE believes that your friends can be good for your health. ... The National Health Service's (NHS) Commissioning Board is currently recruiting for a director of customer experience

  • Add innovative spirit to the marketing mix Add innovative spirit to the marketing mix

    Then there is the J&J health channel on YouTube, which provides educational videos for a range of conditions, including ADHD, that has over 4, 000 subscribers currently, with over 470, ... 000 channel views and almost four million upload views in just

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Latest Intelligence

  • Multichannel in pharma Multichannel in pharma

    Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:. ... Invest in channel mix methodology and channel affinity. Across Health engages with its customers in all these areas, with unique offerings

  • Scale & Strategy: Essential tools for transforming the commercial model Scale & Strategy: Essential tools for transforming the commercial model

    To truly transform the commercial model, companies must have a strategic blueprint that combines business objectives with brand goals to determine the appropriate resource levels and channel attribution. . ... On November 9 Aptus Health, in association

  • Engaging with HCP digital channels in the right way Engaging with HCP digital channels in the right way

    These digital channel providers have done all the hard work and either established authenticated HCP networks or compiled email databases. ... customers. The Author. Carwyn Jones, managing director, Channel Health Carwyn@channel-health.co.uk.

  • Case study: The truth about weight-loss surgery

    The team worked with her to develop her blog, www.heartonmysleeveblog.com and a corresponding YouTube channel. ... Facebook, Twitter, Realize.com, health sites, Hulu and Google provided easy access to her story.

  • Special delivery

    of an awareness initiative and gain widespread use and acceptance by moms-to-be and new moms, leading to improved health outcomes. . ... and as yet untapped channel for delivering this vital health information.

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Latest from PMHub

  • What pharma marketers can learn from growth hacking?

    Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: .

  • Discover who are the most engaging Pharma companies on Twitter

    We are Owen Health, a healthcare marketing agency like no other. ... You can read more about our thoughts across healthcare communications, multi-channel marketing, brand strategy, CX and digital marketing for pharma here .

  • The MCM Maturity Assessment Tool

    your very own MCM Maturity Profile which will show your strengths and weaknesses across six multi-channel marketing dimensions—Strategy, Media, Content, Data &Analytics, Martech and KPIs. ... Read more about our thoughts on multi-channel marketing,

  • Multi-channel Marketing Brand Planning Methodology

    Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing. ... And this year will bring more pressure than last to successfully integrate multi-channel marketing in their

  • The Periodic Table of Pharma Multi-channel Marketing

    Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed for multi-channel ... Read more about 'The Periodic Table of Pharma Multi-channel Marketing

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