A sharper focus on branding

It is the perspective of strategy that I'll follow in this article. ... Together, these two 'givens' channel the marketing strategy decisions very strongly.

Channel strategy and orphan drugs

At this stage it might be sensible to further refine what we mean by 'channel strategy'. ... When it comes to looking at 'channel strategy' as a whole, we need to consider further practical aspects and steps to ensuring effective outcomes. .

Eveo lands in London

Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office.

Investigating ‘Globish’ - a simplified form of English

Increasingly, we are being asked to govern the global brand planning process for strategy, creative and integrated channel communication.

Edelman launches integrated marketing unit

Public relations firm Edelman is launching an integrated marketing unit to provide cross-channel strategy and content to its clients. ... The independent public relations firm Edelman is launching an integrated marketing unit to provide cross-channel

Rules of engagement

4.Strategy first and channel second: As the quote goes, tactics without strategy is the noise before defeat. ... Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting,

Market access

Marketing

Channel strategy and channeling your inner disrupter

You’ll need to be certain from the start that this is the right channel strategy for your market challenges. ... At Blue Latitude Health, we have helped many brands engage better with their customers through effective channel strategy.

Pharma perspectives: communications creativity (part 1)

Good creative must never lose sight of the overall brand strategy, business objectives, brand values, personality and positioning for the brand. ... hear brand teams being asked 'what is your digital strategy?', if anyone in this age does not have

Rosetta appoints creative director in healthcare

Alexander Mahernia, Rosetta's chief creative officer for North America, said: “Scott is an entrepreneurial creative leader who brings extensive experience in brand strategy, digital innovation, omni-channel marketing and agency

MSI hires Pfizer veteran David Watson

Will specialise in channel strategy at the UK-based consultancy. Healthcare consultancy firm the MSI Consultancy has appointed David Watson as senior consultant specialising in channel strategy. ... During his time at Pfizer, he gained experience in

What pharma marketers can learn from growth hacking?

Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: .

Fendix

These kinds of innovative, intranet programmes can provide critical digital touchpoints in a multi-channel communications strategy, where they have been proven to drive traffic, with clients reporting improved sales and ... The Fendix network’s unique,

IGNIFI

Our services include:. multi-channel campaign creative . global campaign localisation . brand identity and revitalisation. ... Channel Strategy Manager, Infant Nutrition. ---. "Working with you has been a joy.

Discover who are the most engaging Pharma companies on Twitter

By putting the interests of patients and patient groups at the centre of a social media strategy, the resulting content marketing proposition, will help a pharma company become a valuable contributor ... You can read more about our thoughts across

Pharma Social Media Ranking - Global Twitter Edition 2018

Our research  has found that most pharma companies embraced Twitter around 8.5 years ago, although GSK stands out as an early adopter of the channel when it was the first ... Download the full ranking and research here - . Read more about our thoughts