A sharper focus on branding

It is the perspective of strategy that I'll follow in this article. ... Together, these two 'givens' channel the marketing strategy decisions very strongly.

Channel strategy and orphan drugs

At this stage it might be sensible to further refine what we mean by 'channel strategy'. ... When it comes to looking at 'channel strategy' as a whole, we need to consider further practical aspects and steps to ensuring effective outcomes. .

Eveo lands in London

Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office.

Investigating ‘Globish’ - a simplified form of English

Increasingly, we are being asked to govern the global brand planning process for strategy, creative and integrated channel communication.

Edelman launches integrated marketing unit

Public relations firm Edelman is launching an integrated marketing unit to provide cross-channel strategy and content to its clients. ... The independent public relations firm Edelman is launching an integrated marketing unit to provide cross-channel

Strategy experts: the real thing

They are important operational activities, but they are not strategy. Strategy varies according to what resources are allocated where. ... Their colleagues are both the source of the knowledge they have to master and the channel through which their

A snapshot of… Enterprise Therapeutics

Enterprise’s management team has significant expertise in drug discovery, drug development, respiratory biology and ion channel pharmacology. ... Our main therapeutic strategy is to modulate ion channel proteins that control the amount of water in the

Integrated comms in the healthcare industry

Looking beyond simple tactical implementation of brand strategy, an integrated communications approach should be developed from a thorough understanding of your audience (both internal and external) and the role that different ... Medical communications

Rules of engagement

4.Strategy first and channel second: As the quote goes, tactics without strategy is the noise before defeat. ... Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting,

Marketing

Rosetta appoints creative director in healthcare

Alexander Mahernia, Rosetta's chief creative officer for North America, said: “Scott is an entrepreneurial creative leader who brings extensive experience in brand strategy, digital innovation, omni-channel marketing and agency

MSI hires Pfizer veteran David Watson

Will specialise in channel strategy at the UK-based consultancy. Healthcare consultancy firm the MSI Consultancy has appointed David Watson as senior consultant specialising in channel strategy. ... During his time at Pfizer, he gained experience in

Wilmington Healthcare appoints new Head of Digital

In his new role, Mikko will develop and drive the strategy and execution of our clients’ intelligence-led and data-driven omni-channel programmes. ... He will be a fantastic addition to the company, where he will play a key role in shaping our

Havas Lynx Group

We are specialists in developing brands and building relationships, combining science, strategy, creativity and technology. ... Domestic, regional and global capabilities. Brand strategy and positioning. Integrated multi-channel communications.

Top five digital design tips for healthcare companies

Wanting an app is not a strategy, an app is a communication channel. ... We can easily track the channel source of a communication and the journey and touchpoint each health professional uses.

The Pharma UK Twitter Ranking 2018 [RESEARCH]

We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter, Stronger &Faster. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for

What pharma marketers can learn from growth hacking?

Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: