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channel strategy

This page shows the latest channel strategy news and features for those working in and with pharma, biotech and healthcare.

90TEN celebrates double win for HIV campaign at Communiqué 2018

90TEN celebrates double win for HIV campaign at Communiqué 2018

The Communiqué judges said: “The work by 90TEN had well-structured insight which was clearly driving strategy with a global reach. ... and paid multi-channel strategy”.

Latest news

  • A sharper focus on branding A sharper focus on branding

    It is the perspective of strategy that I'll follow in this article. ... Together, these two 'givens' channel the marketing strategy decisions very strongly.

  • Channel strategy and orphan drugs Channel strategy and orphan drugs

    At this stage it might be sensible to further refine what we mean by 'channel strategy'. ... When it comes to looking at 'channel strategy' as a whole, we need to consider further practical aspects and steps to ensuring effective outcomes.

  • Eveo lands in London Eveo lands in London

    Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office.

  • Investigating ‘Globish’ - a simplified form of English

    Increasingly, we are being asked to govern the global brand planning process for strategy, creative and integrated channel communication.

  • Investigating ‘Globish’ - a simplified form of English Investigating ‘Globish’ - a simplified form of English

    Increasingly, we are being asked to govern the global brand planning process for strategy, creative and integrated channel communication.

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Latest Intelligence

  • Rules of engagement Rules of engagement

    4.Strategy first and channel second: As the quote goes, tactics without strategy is the noise before defeat. ... Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting,

  • Marketing

    Healthcare terms - Marketing.

  • Market access

    Healthcare terms - Market access.

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    Channel strategy and channeling your inner disrupter. Is this the answer to many of today's marketing challenges? ... At Blue Latitude Health, we have helped many brands engage better with their customers through effective channel strategy.

  • Pharma perspectives: communications creativity (part 1) Pharma perspectives: communications creativity (part 1)

    Good creative must never lose sight of the overall brand strategy, business objectives, brand values, personality and positioning for the brand. ... hear brand teams being asked 'what is your digital strategy?', if anyone in this age does not have

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Latest appointments

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Alexander Mahernia, Rosetta's chief creative officer for North America, said: “ Scott is an entrepreneurial creative leader who brings extensive experience in brand strategy, digital innovation, omni-channel marketing and agency

  • MSI hires Pfizer veteran David Watson MSI hires Pfizer veteran David Watson

    MSI hires Pfizer veteran David Watson. Will specialise in channel strategy at the UK-based consultancy. ... Healthcare consultancy firm the MSI Consultancy has appointed David Watson as senior consultant specialising in channel strategy.

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Latest from PMHub

  • What pharma marketers can learn from growth hacking?

    But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: . And find out why we're not like the others

  • Fendix

    These kinds of innovative, intranet programmes can provide critical digital touchpoints in a multi-channel communications strategy, where they have been proven to drive traffic, with clients reporting improved sales and ... The Fendix network’s unique,

  • How to create a multi-channel marketing strategy and plan

    All this will help you gain valuable insights into the barriers and opportunities which will be crucial for creating your pharma multi-channel marketing strategy. ... As each category has its pros and cons, with regards to cost, responsiveness, targeting

  • White paper download: Creating a pharma content strategy

    White paper download: Creating a pharma content strategy. Download our Content Marketing for Pharma White Paper today and start creating content that attracts, captures and engages your consumers. ... A strong multi-channel content marketing strategy

  • The new pharma marketing playbook

    4. Multi-channel Marketing. A great pharma multi-channel marketing strategy, informed by clear customer journeys and compelling value propositions, sets the foundation for actionable and measurable multi-channel marketing plans. ... Below is a useful

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