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channel strategy

This page shows the latest channel strategy news and features for those working in and with pharma, biotech and healthcare.

90TEN celebrates double win for HIV campaign at Communiqué 2018

90TEN celebrates double win for HIV campaign at Communiqué 2018

The Communiqué judges said: “The work by 90TEN had well-structured insight which was clearly driving strategy with a global reach. ... and paid multi-channel strategy”.

Latest news

  • A sharper focus on branding A sharper focus on branding

    It is the perspective of strategy that I'll follow in this article. ... Together, these two 'givens' channel the marketing strategy decisions very strongly.

  • Channel strategy and orphan drugs Channel strategy and orphan drugs

    At this stage it might be sensible to further refine what we mean by 'channel strategy'. ... When it comes to looking at 'channel strategy' as a whole, we need to consider further practical aspects and steps to ensuring effective outcomes. .

  • Eveo lands in London Eveo lands in London

    Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office.

  • Investigating ‘Globish’ - a simplified form of English Investigating ‘Globish’ - a simplified form of English

    Increasingly, we are being asked to govern the global brand planning process for strategy, creative and integrated channel communication.

  • Edelman launches integrated marketing unit

    Public relations firm Edelman is launching an integrated marketing unit to provide cross-channel strategy and content to its clients. ... The independent public relations firm Edelman is launching an integrated marketing unit to provide cross-channel

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Latest Intelligence

  • A snapshot of… Enterprise Therapeutics A snapshot of… Enterprise Therapeutics

    Enterprise’s management team has significant expertise in drug discovery, drug development, respiratory biology and ion channel pharmacology. ... Our main therapeutic strategy is to modulate ion channel proteins that control the amount of water in the

  • Integrated comms in the healthcare industry Integrated comms in the healthcare industry

    Looking beyond simple tactical implementation of brand strategy, an integrated communications approach should be developed from a thorough understanding of your audience (both internal and external) and the role that different ... Medical communications

  • Rules of engagement Rules of engagement

    4.Strategy first and channel second: As the quote goes, tactics without strategy is the noise before defeat. ... Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting,

  • Marketing

  • Market access

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Latest appointments

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Alexander Mahernia, Rosetta's chief creative officer for North America, said: “Scott is an entrepreneurial creative leader who brings extensive experience in brand strategy, digital innovation, omni-channel marketing and agency

  • MSI hires Pfizer veteran David Watson MSI hires Pfizer veteran David Watson

    Will specialise in channel strategy at the UK-based consultancy. Healthcare consultancy firm the MSI Consultancy has appointed David Watson as senior consultant specialising in channel strategy. ... During his time at Pfizer, he gained experience in

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Latest from PMHub

  • Havas Lynx Group Havas Lynx Group

    We are specialists in developing brands and building relationships, combining science, strategy, creativity and technology. ... Domestic, regional and global capabilities. Brand strategy and positioning. Integrated multi-channel communications.

  • Top five digital design tips for healthcare companies Top five digital design tips for healthcare companies

    Wanting an app is not a strategy, an app is a communication channel. ... We can easily track the channel source of a communication and the journey and touchpoint each health professional uses.

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter, Stronger &Faster. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for

  • What pharma marketers can learn from growth hacking?

    Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog:

  • IGNIFI IGNIFI

    Our services include:. multi-channel campaign creative. global campaign localisation. brand identity and revitalisation. ... Channel Strategy Manager, Infant Nutrition. ---"Working with you has been a joy.

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90TEN

90TEN is a global healthcare communications consultancy with a mission to make people healthier and happier through life-changing education and...

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