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Charge Marketing

This page shows the latest Charge Marketing news and features for those working in and with pharma, biotech and healthcare.

What does good marketing look like in 2016?

What does good marketing look like in 2016?

A demanding role. Marketing in itself is a hugely important and demanding role. ... is a marketing consultant at Charge Marketing Ltd. 27th October 2016.

Latest news

  • All eyes on pharma in Brazil All eyes on pharma in Brazil

    Together with States and Municipalities, the Agency inspects factories, monitors the quality of drugs, exercises post-marketing surveillance and regulates drug promotion and marketing. ... Anvisa is in charge of analysing patent requests related to

  • Pfizer fined $60m for bribing doctors to win business

    Pfizer a record $2.3bn for illegal off-label marketing in the US. ... The SEC said Pfizer's employees and agents then tried to conceal the bribery by recording them as legitimate expenses for activities like marketing, training, travel and entertainment.

  • AstraZeneca appoints Lisa Anson UK country president

    AstraZeneca has promoted Lisa Anson to country president of its UK marketing company. ... She will take charge of AstraZeneca's entire UK sales force as well as a sales and marketing team based in Luton and a clinical research group in Edinburgh.

  • Managing risk

    Regulatory, legal, medical, marketing, policy and communications professionals need to sit at the same table. • ... Implications. • Park will enable regulators to charge marketing managers, sales directors and others in 'responsible relationships'

  • Forest Laboratories earnings rise

    Last year's results were negatively affected by large licensing payments and a charge to resolve allegations of illegal marketing. ... The company has five new drugs that it is actively marketing, two New Drug Applications (NDAs) filed with the US Food

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Latest Intelligence

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    First came the dawn of digital marketing, intending to ‘turbo-charge’sales reps ahead of the competition by using dynamic eDetails and follow-up emails to engage with physicians. ... It’s no wonder, therefore, that ‘disruption’is now on the

  • Integrating multichannel marketing Integrating multichannel marketing

    In 2008 I moved to a regional role in Europe in charge of multichannel marketing,” he said. “ ... Multichannel marketing is marketing in pharma. It is the future. “ Unfortunately I was wrong.

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Latest from PMHub

  • Charge Marketing Ltd

    Charge Marketing Ltd. Matt is truly passionate about Marketing and Marketers. ... Charge Marketing Ltd.

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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