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client-agency relationship

This page shows the latest client-agency relationship news and features for those working in and with pharma, biotech and healthcare.

Building and maintaining good relationships

Building and maintaining good relationships

Is the pitch process to start a new relationship with an agency much different? ... Give your relationship an ‘MOT’. If you have an existing relationship between client and agency, don’t take it for granted.

Latest news

  • Outside looking in Outside looking in

    Why is it that - despite all the advances and positive change in our industry - the client-agency relationship sometimes still feels so ‘buyer-provider’-like? ... spent, and where it’s ok to outsource relationship management (answer = in

  • Freshen up your agency relationship Freshen up your agency relationship

    And finally, an agency should always care – the biggest reason why a client walks away from an agency is when he feels that he is being neglected. ... Allow the agency to share its capabilities, experience and ideas. It may feel like starting from the

  • Big ideas are not born survivors Big ideas are not born survivors

    Persuading a client to run a campaign can be a bigger challenge than solving the brief. ... And in my agency, just because a client has asked for a print mailer, this doesn't mean they get a print mailer. .

  • New IPA president Ian Priest puts commercial creativity at the core of his agenda

    Alliances – the most important is with clients; moving towards a model client-agency relationship. ... Profit/Procurement – to drive growth and profitable returns for both clients and agencies, by engaging everyone in improving existing agency

  • Blind date: client-agency relationships Blind date: client-agency relationships

    Thanks to today’s business pressures, ‘chemistry’ – once seen as the bedrock of client-agency relationships – has been sidelined in favour of increasingly complex RFIs that form a wedge between the ... If this is not a blind date, I don't know

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Latest Intelligence

  • Integrated comms in the healthcare industry Integrated comms in the healthcare industry

    agency relationship. ... Alison Washer is Group Director, Client Services at Porterhouse Medical, part of the Porterhouse Medical Group.

  • How to get great work from your agency How to get great work from your agency

    What can clients do to motivate agency employees, making them the client everyone wants to work on? ... Or to motivate agencies to present outstanding creative work? The answers to all three questions are rooted in the need for a client–agency

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Latest appointments

  • Jan Reiss moves from PAN Unlimited to IGNIFI Jan Reiss moves from PAN Unlimited to IGNIFI

    In this newly created role, Reiss will be responsible for driving new business and overseeing the strategic development of existing client partnerships. ... there is an ethos at IGNIFI that we want our clients to truly enjoy working with us, which

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Latest from PMHub

  • Want to give perfect client service? Tough luck, you’re human

    In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency relationship. ... truly believes in the value of the client-agency relationship:.

  • fox&cat fox&cat

    Delivery of your client work &strategic consultancy. health communications delivery. corporate communications support. ... In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency

  • Client relationships in the ever-changing marketing landscape

    Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting client relationships is. ... To get a deeper understanding of how Blue Latitude Health approaches client relationships

  • Issues facing brand teams and how agencies help to deliver value

    We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, to get his view on the issues facing brand teams and how agencies help to deliver value. At Blue Latitude Health, we place a lot of importance on establishing and

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