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client-agency relationship

This page shows the latest client-agency relationship news and features for those working in and with pharma, biotech and healthcare.

Outside looking in

Outside looking in

Why is it that - despite all the advances and positive change in our industry - the client-agency relationship sometimes still feels so ‘buyer-provider’-like? ... spent, and where it’s ok to outsource relationship management (answer = in

Latest news

  • Freshen up your agency relationship Freshen up your agency relationship

    Freshen up your agency relationship. How to put the 'zing' back into how you and your agency work together. ... Allow the agency to share its capabilities, experience and ideas. It may feel like starting from the beginning, but this will inject freshness

  • Big ideas are not born survivors Big ideas are not born survivors

    Persuading a client to run a campaign can be a bigger challenge than solving the brief. ... And in my agency, just because a client has asked for a print mailer, this doesn't mean they get a print mailer.

  • New IPA president Ian Priest puts commercial creativity at the core of his agenda

    Alliances – the most important is with clients; moving towards a model client-agency relationship. ... Profit/Procurement – to drive growth and profitable returns for both clients and agencies, by engaging everyone in improving existing agency

  • Blind date: client-agency relationships Blind date: client-agency relationships

    Blind date: client-agency relationships. Thanks to today’ s business pressures, ‘ chemistry’ – once seen as the bedrock of client-agency relationships – has been sidelined in favour of increasingly complex RFIs that ... If this is not a blind

  • Conversation everywhere, but ‘in real life’ too Conversation everywhere, but ‘in real life’ too

    Conversation everywhere, but ‘ in real life’ too. Technological advances have made it easier for client– agency teams working in Europe and globally to connect but as social animals humans still get ... Based on various surveys and research,

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Latest Intelligence

  • How to get great work from your agency How to get great work from your agency

    What can clients do to motivate agency employees, making them the client everyone wants to work on? ... Or to motivate agencies to present outstanding creative work? The answers to all three questions are rooted in the need for a client– agency

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Latest appointments

  • Jan Reiss moves from PAN Unlimited to IGNIFI Jan Reiss moves from PAN Unlimited to IGNIFI

    In this newly created role, Reiss will be responsible for driving new business and overseeing the strategic development of existing client partnerships. ... there is an ethos at IGNIFI that we want our clients to truly enjoy working with us, which

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Latest from PMHub

  • Client relationships in the ever-changing marketing landscape

    Client relationships in the ever-changing marketing landscape. Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting ... To get a deeper understanding of how Blue Latitude

  • Virgo Health

    Virgo Health. Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills, experience and knowledge in the industry. ... As courageous as he was innovative, Al Golin

  • Issues facing brand teams and how agencies help to deliver value

    Issues facing brand teams and how agencies help to deliver value. We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, to get his view on the issues facing brand teams and how agencies help to deliver value. At Blue

  • The Trust Test

    The Trust Test. The value of a trusted and transparent pharma-agency relationship should not be underestimated for both parties. ... Trust is essential in the pharma-agency relationship. The basis upon which trust is won or lost should be

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