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CLM

This page shows the latest CLM news and features for those working in and with pharma, biotech and healthcare.

Social media win for Boehringer at PM Society Digital Awards

Social media win for Boehringer at PM Society Digital Awards

Gold Awards at the PM Society's Digital Awards 2016. Selling Tools &CLM Initiatives.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    Proactive companies are now combining CLM, approved emails, co-browsing and other digital engagement tools with CRM functionality to empower their field force with end-to-end multichannel visibility.

  • The incredible journey: multichannel communications with HCPs The incredible journey: multichannel communications with HCPs

    The rep prepares a customer call by using the customer relationship management (CRM) and uses closed loop marketing (CLM) platforms to personalise the face-to-face conversation.

  • Conversation everywhere, but ‘in real life’ too Conversation everywhere, but ‘in real life’ too

    Recent research shows that dynamic and engaging content, linked to closed loop marketing (CLM), allow sales representatives to have richer interactions with their customers, to personalise the conversation and even reopen

  • Analysis paralysis? Analysis paralysis?

    A level of change management. This is about 'big data', 'true closed loop marketing (CLM)' and, importantly, 'change management'. ... But the initial feedback in terms of adoption, CLM optimisation and customer impact is not very reassuring.

  • CLM Brings Supermarket Savvy to Pharma CLM Brings Supermarket Savvy to Pharma

    Closed-loop marketing (CLM) is a system of developing and revising communications based on direct and indirect consumer feedback. ... With CLM, the basic principles of effective marketing are alive and not just well, but thriving.

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Latest Intelligence

  • Healthcare Heroes Healthcare Heroes

    All too often the industry talks about CRM, CLM, VR, AI, AR, SEO, SEM… All important tools, no doubt, but the industry is drowning in digital spin, sound bites and repetition.

  • Why digital healthcare means strategy is now vital Why digital healthcare means strategy is now vital

    Many companies prefer to spend more money on closed loop marketing (CLM) platforms that offer as little useful information as they do creative ideas to persuade their customers.

  • Using tablet computers as pharma detail aids Using tablet computers as pharma detail aids

    Choosing CLM. Closed loop marketing (CLM) providers, will really help with profiling the right message. ... The CLM planning cycle is made up of four elements: feedback, analytics, marketing planning and execution.

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Latest from PMHub

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