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closed-loop marketing

This page shows the latest closed-loop marketing news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

58% of customers prefer to receive marketing promotions via email over social, print or text message (PwC). ... Furthermore, almost a third (30%) of respondents don’t yet leverage customer data from their cross-channel initiatives for advanced customer

Latest news

  • Let's rock the system Let's rock the system

    The best detail follow-up is a sales chart that moves. And with tablet sales aids allied to closed-loop marketing pharma is beginning to do a more systematic job of ... Conclusion. There has to be more to marketing than the distribution of information.

  • Pharma's digital directions in 2014 Pharma's digital directions in 2014

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... 2 Healthcare professional networks. 3 Closed-loop marketing. 3 Closed-loop marketing. 4 Social media.

  • Tablet detailing Tablet detailing

    But the future holds even more opportunity to incorporate data from tablet detailing within a closed loop marketing process.

  • The incredible journey: multichannel communications with HCPs The incredible journey: multichannel communications with HCPs

    The rep prepares a customer call by using the customer relationship management (CRM) and uses closed loop marketing (CLM) platforms to personalise the face-to-face conversation. .

  • How robust is your targeting? How robust is your targeting?

    However perhaps due to the lack of a feedback loop (clearly these retailers have a closed loop marketing issue), these phone retailers do not know that my attitudes and perceptions towards

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Latest Intelligence

  • Measures for measures Measures for measures

    At present, pharma hasn’t really embraced the concept of closed-loop marketing; we’re stuck measuring the success of tactical implementation. ... The most cutting-edge examples of closed-loop marketing are often in FMCG markets, where data analytics

  • The valuable brand The valuable brand

    Currently, for example, neophiliac brand managers love anything vaguely digital. Before that, closed loop marketing was the buzz phrase. ... Value in context. To our marketing ancestors, target segments were categories of either patients or prescribers.

  • Integrating digital: developing a social conference Integrating digital: developing a social conference

    Boehringer Ingelheim has long been seen as a company that pushes the envelope when it comes to integrating digital elements into its marketing mix. ... That's where we came in with this closed loop marketing approach,” says van Eijk.

  • China: Engagement strategies China: Engagement strategies

    It is all too easy for marketers to get lost in the detail of platform construction when it comes to closed loop marketing and customer relationship management systems. ... It is a way of thinking about and managing marketing, and communicating with

  • Why digital healthcare means strategy is now vital Why digital healthcare means strategy is now vital

    Many companies prefer to spend more money on closed loop marketing (CLM) platforms that offer as little useful information as they do creative ideas to persuade their customers.

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