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codes of practice

This page shows the latest codes of practice news and features for those working in and with pharma, biotech and healthcare.

With knowledge and position comes responsibility

With knowledge and position comes responsibility

In the UK, with its comprehensive code of practice, 2019 saw a wide range of upheld code cases covering different social media platforms. ... As healthcare communications and marketing professionals we have to recognise our responsibilities when using

Latest news

  • IPA’s new training course, Silver Buck launched and ARK moves office IPA’s new training course, Silver Buck launched and ARK moves office

    Such topics will include the research and development process, types of medicines, codes of practice and the importance of healthcare brands. ... It will also signpost the codes of practice that govern our work so participants can do specific training on

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    The biggest barrier. Based on the research findings the biggest barrier to improving customer experience in pharma and biotech is the fear companies have of breaching their national or regional codes ... of practice.

  • Makara Health launches compliance training division Makara Health launches compliance training division

    From May, Makara Health and Broughton will offer a range of courses on compliance within the ABPI and EFPIA codes of practice, aimed at audiences from senior managers to those involved ... I work hard to make my sessions fun and interactive rather than a

  • Public disclosure under the spotlight Public disclosure under the spotlight

    In line with these Guiding Principles, EFPIA has therefore decided that its existing Code on the Promotion of Prescription-Only Medicines to Healthcare Professionals and Code of Practice on Relationships between ... It will apply to the 33 EFPIA European

  • Beyond advertising in healthcare Beyond advertising in healthcare

    The lazy response is to blame regulation and claim restrictive codes of practice are preventing pharma from joining the movement towards patient-centred communications. ... Much of what we do nowadays is around developing strategy and brand positioning

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Latest Intelligence

  • It started with a miss It started with a miss

    Although many companies have developed launch excellence codes, their diffusion and adoption across global organisations seem to be variable. ... The most successful organisations establish their own codes of practice to ensure there’s a standardised

  • AI is transforming pharma R&D – now it can transform pharma marketing AI is transforming pharma R&D – now it can transform pharma marketing

    The benefits are clear: faster drug discovery, while reducing the cost, time and risk of getting new medicines to market. ... Are chatbots code compliant? The adoption of chatbots in the pharma industry has been slow, possibly due to the fear of

  • Meetings Meetings

    Some high-profile pharma companies have stepped back from financially supporting HCP attendance, and some countries prevent it from being an option in the first place, especially as international codes of ... practice have changed in the last decade.

  • The future of meetings The future of meetings

    Challenges include cross-border activity, industry codes of practice and other compliance issues brought on by an increasingly restrictive regulatory environment. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,

  • The Heart of the Matter 5 - the only way is ethics The Heart of the Matter 5 - the only way is ethics

    However, as the industry strives to build public trust, compliance now extends much further than promotional codes of practice, self-regulation and statutory legislation. ... The strengthening of international regulations around anti-bribery – and

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Latest from PMHub

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