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commentary

This page shows the latest commentary news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 7)

Pharma Brand Planners' Blog (Part 7)

The answer to this question is an important commentary to add to your brand plan executive summary to inform senior management of the risks, volatility and uncertainty in your plan.

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  • Case study: Leading by example Case study: Leading by example

    The situation was compounded by a series of communications challenges. Media and political commentary highlighted the potential threats to the supply of life-saving medicines to the UK.

  • Is anybody listening? Is anybody listening?

    Almost a decade ago, 80% of adult internet users looked online for health information, with a quarter relying on third-party commentaries and experiences expressed in personal blogs to inform decisions

  • Immunotherapy combination trials Q&A Immunotherapy combination trials Q&A

    Protocol review and commentary by regulatory agencies and patient advocacy helps to ensure the trial’s objectives are aligned from the outset with scientific merit as well as respect for the

  • The UK’s new five-year pricing agreement The UK’s new five-year pricing agreement

    to battle against the government plan to set the growth rate even lower (read Leslie’s commentary here).

  • Digital health Digital health

    For Craig Mills, founder of Frontera Group, commentary is still too focused on digital as a channel rather than as a game-changing enabler in health.

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