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commentary

This page shows the latest commentary news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 7)

Pharma Brand Planners' Blog (Part 7)

The answer to this question is an important commentary to add to your brand plan executive summary to inform senior management of the risks, volatility and uncertainty in your plan.

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  • Is anybody listening? Is anybody listening?

    Almost a decade ago, 80% of adult internet users looked online for health information, with a quarter relying on third-party commentaries and experiences expressed in personal blogs to inform decisions

  • Immunotherapy combination trials Q&A Immunotherapy combination trials Q&A

    Protocol review and commentary by regulatory agencies and patient advocacy helps to ensure the trial’s objectives are aligned from the outset with scientific merit as well as respect for the

  • The UK’s new five-year pricing agreement The UK’s new five-year pricing agreement

    to battle against the government plan to set the growth rate even lower (read Leslie’s commentary here).

  • Digital health Digital health

    For Craig Mills, founder of Frontera Group, commentary is still too focused on digital as a channel rather than as a game-changing enabler in health.

  • It’s time for pharma companies to become household names It’s time for pharma companies to become household names

    I'm talking about corporate visibility and authentic leadership, manifest through commentary and insights on issues that matter to the person on the street.

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Frontera Group

Welcome to Frontera Group, where our agencies immerse you in the world of the patient...

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