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This page shows the latest commercial news and features for those working in and with pharma, biotech and healthcare.

Akcea steals march on Alnylam with NICE approval

Akcea steals march on Alnylam with NICE approval

NICE has announced today that it has been able to change its mind on Tegsedi and issued a positive recommendation after Akcea (a subsidiary of Ionis) offered an improved commercial agreement.

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    Stephanie Hall, MD of brand planning healthcare consultancy Uptake Strategies. Here we are in April and if you’re a global or regional marketing or commercial leader, you will surely be

  • The first, my last, my everything The first, my last, my everything

    And how do you strike the right balance between commercial and shareholder value? ... But managing the tension between patient and shareholder value will be critical to commercial success.

  • The Orkambi row explained The Orkambi row explained

    August 2018: Simon Bedson, Vertex’s SVP and general manager, international commercial operations, steps down.

  • #OrkambiNow? #OrkambiNow?

    There are signs that a new more powerful and commercially-savvy NHS England (its new director of the commercial medicines division being ex-pharma exec Blake Dark) will help minimise these

  • Measures for measures Measures for measures

    Today, in a commercial environment that’s been redefined by technological innovation, marketing performance is increasingly measured against digital KPIs. ... How do you measure conversion when the decision to prescribe is influenced by so many

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Streaming Well

Streaming Well is a healthcare focused, award-winning video production company which operates in the US and Europe....

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