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communication

This page shows the latest communication news and features for those working in and with pharma, biotech and healthcare.

Bedrock Group rebrands as Resonant Group

Bedrock Group rebrands as Resonant Group

Medical communications organisation Bedrock Group has announced that it will rebrand as Resonant Group, ten years after it was originally founded. ... Both Origins Insights and Bedrock Healthcare Communications will keep their company names and identities

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  • Congress 2020 BC (before COVID-19) Congress 2020 BC (before COVID-19)

    Theoretically, providing a plethora of on-demand sessions for the delegates to consume at their leisure is a recipe for ‘pull’ communications at their best. ... Decide which of your HCP segments/ archetypes should be prioritised with your content and

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    Second, think about your segments; which physicians are most likely to engage with congress, which behavioural archetypes are in play, and what’s the change communication piece you need to convey? ... We need to personalise the communication and the

  • A new era for UK-Japanese scientific research relations A new era for UK-Japanese scientific research relations

    connected with our colleagues in Japan through the latest communications technologies, and by promoting the UK’s life sciences environment during a period when face-to-face contact is limited.

  • Could the rare disease community teach pharma a lesson? Could the rare disease community teach pharma a lesson?

    It’s the way you speak to them, too. The ‘expert’ dynamic changes traditional patient communications.

  • The value of Patient Support Programmes The value of Patient Support Programmes

    This limits the effectiveness of doctor-patient communication, leaving patients uncertain, anxious and with a misunderstanding of key information about their condition and treatment. ... PSPs can help to bridge that communication gap, empowering both

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  • Virtually, the same: Is it time to rethink congress strategy?

    In this month’s PME, Jonathan Andrew, Technology Director at Lucid Group discusses the digital transformation that swept through the medcomms industry due to the COVID-19 pandemic. In particular, we saw the entire pharmaceutical congress scene

  • Lucid Group Bolster its Senior Leadership Team

    Lucid Group are delighted to welcome Jo Troman to the role of Managing Partner for team Origins. Jo has a wealth of industry experience from both client and agency sides. The majority of Jo’s 15 years within pharma were spent at Sanofi Pasteur MSD

  • Why it’s in everyone’s interest the Women’s Health Strategy for England succeeds Why it’s in everyone’s interest the Women’s Health Strategy for England succeeds

    Timed to coincide with International Women’s Day, the Government’s Women’s Health Strategy for England landed at a moment of national contemplation about women’s place in society more generally, following the murder of Sarah Everard. In her

  • Feeling the pressure?

    Pressure affects us all differently. But one thing is certain. left unresolved, pressure will have a lasting negative effect on the culture of your agency. Pressure. For some this word induces thoughts of stress and anxiety. For others it’s

  • Cuttsy+Cuttsy marks its 10th anniversary with the launch of Cuttsy Cares Cuttsy+Cuttsy marks its 10th anniversary with the launch of Cuttsy Cares

    Healthcare communications agency, Cuttsy Cuttsy, has announced the launch of Cuttsy Cares, in celebration of its 10th anniversary.  The agency's charitable programme will deliver up to £10, 000 to help ... Cambridge, Tuesday 6thApril, 2021] -

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fox&cat

up to your ears in it? some pressure is helpful but too much of the wrong sort quickly takes its...

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01 PME-APR21 Cover.jpg
Virtual congresses: video thrilled the cardio tsar
Chris Ross explores the key learnings from a year of virtual congresses...
When Will We Be Back To Normal?
The definitive question of 2021, whether you’re a homeschooling parent, a homebound professional, a wanderer with nowhere to go… or all three at once....
How to tell your healthcare story.
Healthcare research is not a simple story and the people in charge of those moments need to be careful about the story that they tell....

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