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Latest Intelligence

• Why pharma must trust the science of behaviour

  Global variation in complying with social distancing measures underlines the challenges of changing health behaviours – even when lives are at stake. ... affects them personally,” said Sally Bull, Senior Consultant, Consulting at McCann Health.

• A time of change, a time to change?

  How can we support the switch? Sally Bull is a Senior Consultant and Stephen Small is Head of Commercial Strategy, both from Consulting at McCann Health.

• ‘Customer-centric’ strategic planning that drives behaviour change

  process. At Consulting at McCann Health, we believe that the success of the strategic brand planning process is heavily dependent on having sufficient depth of customer immersion and insights. ... At Consulting at McCann Health we are passionate about

• War games: why brand teams need a cunning plan that cannot fail

  Della Tennant, Senior Director, Consulting at McCann Health, said that strategic planning is an opportunity to align everybody in an organisation around a clear set of priorities and goals. ... The approach is at odds with the industry’s traditional

• A market-adapted agile approach to launch excellence

  Consulting at McCann Health (CMH) has identified six key market dynamics impacting launch excellence. ... Suzie Denton is Managing Director, Consulting at McCann Health.

Latest appointments

• McCann Health UK appoints Jonathan Kukathasan as president

  McCann Health London and Consulting at McCann Health. ... It’s the perfect time to align our teams across the region, including Consulting at McCann Health, to offer our clients a further integrated version of the expertise they’ve come

• David Eatwell joins Porterhouse Insights

  Eatwell (pictured left) joins Porterhouse from Cello Health Insight where he also worked as a director. ... Prior to that, he worked within Consulting at McCann Health, where he led its Quantitative Centre of Excellence.

• McCann Health appoints London and New York heads

  Mark Archer and Jamie Avallone both become managing directors. Consulting at McCann Health - part of the McCann Health group - has appointed Mark Archer and Jamie Avallone as managing directors of its ... Simon Holt, president of Consulting at McCann

Latest from PMHub

• Porterhouse Insights expands its senior team following a year of significant growth.

  David is joining from Cello Health Insight, having previously worked within Consulting at McCann Health (formerly Double Helix) since 2006, where he headed up the Quantitative Centre of Excellence for the ... Porterhouse Insights is part of global imc