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Latest Intelligence

• War games: why brand teams need a cunning plan that cannot fail

  Della Tennant, Senior Director, Consulting at McCann Health, said that strategic planning is an opportunity to align everybody in an organisation around a clear set of priorities and goals. ... The approach is at odds with the industry’s traditional

• ‘Customer-centric’ strategic planning that drives behaviour change

  process. At Consulting at McCann Health, we believe that the success of the strategic brand planning process is heavily dependent on having sufficient depth of customer immersion and insights. ... At Consulting at McCann Health we are passionate about

• A market-adapted agile approach to launch excellence

  Consulting at McCann Health (CMH) has identified six key market dynamics impacting launch excellence. ... Suzie Denton is Managing Director, Consulting at McCann Health.

• It started with a miss

  it?”, said Suzie Denton, Managing Director, Consulting at McCann Health. ... Companies are striving to be more innovative in how they go to market,” said Sabine Dettwiler, Managing Director, Commercial Advisory Group, Syneos Health.

Latest appointments

• McCann Health appoints London and New York heads

  Mark Archer and Jamie Avallone both become managing directors. Consulting at McCann Health - part of the McCann Health group - has appointed Mark Archer and Jamie Avallone as managing directors of its ... Simon Holt, president of Consulting at McCann