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consumer engagement

This page shows the latest consumer engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • Millennials and health Millennials and health

    This means that engagement in this research method is incredible - 100 people in 4 countries shared over 3, 500 health and wellness moments in a single week. ... the industry and the millennial consumer.

  • Health Unlimited forms partnership with HealthUnlocked Health Unlimited forms partnership with HealthUnlocked

    Health Unlimited has formed a partnership with HealthUnlocked, the world's largest social network dedicated to health, to bolster its consumer insight and engagement services. ... Our partnership with HealthUnlocked will support our strategy to build a

  • Facebook: mobile is not a technology, it's a consumer behaviour Facebook: mobile is not a technology, it's a consumer behaviour

    Facebook: mobile is not a technology, it's a consumer behaviour. Social network gives pharma marketers attending ThinkDigital some tips. ... Mobile apps are helping to improve overall consumer engagement in health care by simplifying the access and the

  • Apple poised to ‘revolutionise’ mHealth Apple poised to ‘revolutionise’ mHealth

    In addition, Apple's timely market penetration and established consumer engagement strategies will potentially enable the company to set the industry standards for future developments, similar to how it revolutionised the

  • Genesis Burson-Marsteller partners with Medulla in India Genesis Burson-Marsteller partners with Medulla in India

    Services offered by Medulla include brand strategy and communication, medical strategy, key opinion leader relationships, physician and influencer engagement, consumer and patient education and support, corporate reputation management, CSR, public

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Latest Intelligence

  • Integration - beyond the buzzword Integration - beyond the buzzword

    Within biopharma, companies are evolving their business structures in order to better collaborate and coordinate across functions to drive innovation where it is needed, and to overcome consumer engagement challenges in

  • The balance of power in healthcare The balance of power in healthcare

    This shift is remarkable. For patients 30 years ago anything beyond Disprin or paracetamol was really an unpronounceable drug name with little context for the consumer beyond its role as a ... Mobile apps are helping to improve overall consumer

  • Seven steps to innovating your digital strategy Seven steps to innovating your digital strategy

    Why? Because the Natives aren't coming, they're already here. We all know that in the consumer world, digital engagement has long since progressed from being the new black. ... Coca Cola, for example, says it no longer does 'campaigns', it does 'constant

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Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

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