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consumer focused

This page shows the latest consumer focused news and features for those working in and with pharma, biotech and healthcare.

Bob Chandler launches new healthcare comms 'micro-network'

Bob Chandler launches new healthcare comms 'micro-network'

Watershed Bridges is currently comprised of the brand-focused agencies wethepeople, Brandforming, Sawtooth and Parry Branding Group, as well as digital, social media and video specialists in the form of PatientWisdom, ... Public affairs specialist

Latest news

  • Pegasus joins Ashfield Healthcare Communications Pegasus joins Ashfield Healthcare Communications

    It strengthens our existing communications offering and broadens our capabilities in patient and consumer communications programmes, as well as corporate reputation and crisis management for our growing client base,” he added. ... Pegasus is one of the

  • Virtual reality Virtual reality

    Now, with several cheaper, consumer-oriented headsets due to reach the market in the next few years in the $100 to $1, 000 dollar range, the number of applications is expected ... Consumer applications. While Oculus' Rift headset has underpinned many of

  • Tonic founders launch new company Tonic founders launch new company

    The SO group launches with two agencies: So Active, a sports marketing consultancy focused on consumer behaviour change, and So Talented, an agency that provides both recruitment and reputation consultancy.

  • Can egos and politics be put aside for the greater good Can egos and politics be put aside for the greater good

    And us, the advertising agency. It's a rare thing, but it is consumer-focused collaborative healthcare marketing and it is happening in New Zealand for the National Influenza Immunisation Awareness ... healthcare-focused agency.

  • McCann expands in US McCann expands in US

    McCann Health has responded to the developing US healthcare landscape by building on its consumer-focused communications. ... Leo Tarkovsky is joining the group's specialised consumer health agency McCann HumanCare as president.

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Latest Intelligence

  • The roaring ‘20s and Generation Z The roaring ‘20s and Generation Z

    Understanding of the parliamentary and policy environment is critical. Most important is an understanding of how this interplays with the consumer world. ... Organisations should look at their communications every time there is a generational shift, for

  • The rise of vertical integration in the US payer landscape The rise of vertical integration in the US payer landscape

    Should the proposed acquisition be successful it would further align their strategic and financial goals, allowing CVS/Aetna to create a comprehensive consumer offering that “fills an unmet need in the ... However, what is clear is that they both are

  • Insights from the Authenticity Gap research Insights from the Authenticity Gap research

    But it is the story behind the product that the consumer longs to hear, and that deepens credibility for the organisation overall.

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Latest appointments

  • Bayer appoints senior vice president for consumer health unit Bayer appoints senior vice president for consumer health unit

    Brenda Raphael joins from Pfizer, where she was general manager. Bayer has appointed Brenda Raphael as its new senior vice president and general manager of its therapeutic business unit of consumer ... Natalie Bartner, president of North America consumer

  • GSK unveils board and committee changes GSK unveils board and committee changes

    Vindi brings with him many years of experience and a track record of delivering outstanding performance in a highly competitive global consumer-focused industry which will be invaluable to GSK.

  • Former Vodafone UK comms head joins ABPI Former Vodafone UK comms head joins ABPI

    Thompson spent five years as corporate communications director at telecoms firm Vodafone UK from 2004 to 2009, before moving to its parent Vodafone Group to become director of consumer, brand and ... Although the bulk of her career has been spent focused

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COVID-19 Updates and Daily News

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Streaming Well

Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...

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