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consumer focused

This page shows the latest consumer focused news and features for those working in and with pharma, biotech and healthcare.

Bob Chandler launches new healthcare comms 'micro-network'

Bob Chandler launches new healthcare comms 'micro-network'

Watershed Bridges is currently comprised of the brand-focused agencies wethepeople, Brandforming, Sawtooth and Parry Branding Group, as well as digital, social media and video specialists in the form of PatientWisdom, ... Public affairs specialist

Latest news

  • Pegasus joins Ashfield Healthcare Communications Pegasus joins Ashfield Healthcare Communications

    It strengthens our existing communications offering and broadens our capabilities in patient and consumer communications programmes, as well as corporate reputation and crisis management for our growing client base,” he added. ... Pegasus is one of the

  • Virtual reality Virtual reality

    Now, with several cheaper, consumer-oriented headsets due to reach the market in the next few years in the $100 to $1, 000 dollar range, the number of applications is expected ... Consumer applications. While Oculus' Rift headset has underpinned many of

  • Tonic founders launch new company Tonic founders launch new company

    The SO group launches with two agencies: So Active, a sports marketing consultancy focused on consumer behaviour change, and So Talented, an agency that provides both recruitment and reputation consultancy.

  • Can egos and politics be put aside for the greater good Can egos and politics be put aside for the greater good

    And us, the advertising agency. It's a rare thing, but it is consumer-focused collaborative healthcare marketing and it is happening in New Zealand for the National Influenza Immunisation Awareness ... healthcare-focused agency.

  • McCann expands in US McCann expands in US

    McCann Health has responded to the developing US healthcare landscape by building on its consumer-focused communications. ... Leo Tarkovsky is joining the group's specialised consumer health agency McCann HumanCare as president.

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Latest appointments

  • Bayer appoints senior vice president for consumer health unit Bayer appoints senior vice president for consumer health unit

    Bayer appoints senior vice president for consumer health unit. Brenda Raphael joins from Pfizer, where she was general manager. ... Natalie Bartner, president of North America consumer health division, Bayer, said: “Brenda has more than 20 years of

  • GSK unveils board and committee changes GSK unveils board and committee changes

    Vindi brings with him many years of experience and a track record of delivering outstanding performance in a highly competitive global consumer-focused industry which will be invaluable to GSK.

  • Former Vodafone UK comms head joins ABPI Former Vodafone UK comms head joins ABPI

    Thompson spent five years as corporate communications director at telecoms firm Vodafone UK from 2004 to 2009, before moving to its parent Vodafone Group to become director of consumer, brand and ... Although the bulk of her career has been spent focused

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M&F Health

M&F Health is a full service communications agency, dedicated to the health and wellbeing sector. We are an independent amongst...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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