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consumer healthcare

This page shows the latest consumer healthcare news and features for those working in and with pharma, biotech and healthcare.

Burson Cohn & Wolfe acquires Hirshorn Zuckerman

Burson Cohn & Wolfe acquires Hirshorn Zuckerman

The agency, which has a client base spanning the consumer, healthcare and technology industries to name a few, offers a range of services including multichannel digital design and development, social media,

Latest news

  • Alcon spin-off prompts Novartis downgrade by Moody’s Alcon spin-off prompts Novartis downgrade by Moody’s

    The ratings agency points out that with Novartis already having offloaded its consumer healthcare joint venture to GlaxoSmithKline, after the Alcon spin-off goes through its only non-core asset with ... Vasella’s successors at the helm of Novartis -

  • GSK’s vaccines president Debruyne heads for the exit GSK’s vaccines president Debruyne heads for the exit

    GSK’s vaccines outlet grew by 6% last year, a significant amount compared to its pharma and consumer healthcare businesses, which saw growths of 3% and 2% respectively. ... along with vaccines chairman Moncef Slaoui and ViiV Healthcare’s - GSK’s HIV

  • Aptar Pharma advances digital offerings Aptar Pharma advances digital offerings

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Further strengthening pharma’s stance in the digital health field, prescription drug and consumer

  • Transparency and accountability: tackling opacity and blame head-on

    And healthcare is not, and should not be, exempt. Changing nothing potentially risks far more than changing everything. ... This is how we’ve embraced the consumer-empowered brave new world of healthcare communications, and we call it Helpful Change.

  • GSK buys Novartis out of consumer health JV after ditching Pfizer bid GSK buys Novartis out of consumer health JV after ditching Pfizer bid

    GlaxoSmithKline has agreed to take full ownership of its consumer healthcare joint venture with Swiss partner Novartis, shortly after deciding against a formal offer to buy Pfizer’s unit. ... year out of total consumer healthcare turnover of £7.8bn.

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Latest Intelligence

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    Healthcare is complicated and revolves around people - patients, families, carers and myriad healthcare providers, etc. ... With measurably better engagement and outcomes than standard approaches. This is how we’ve embraced the consumer-empowered brave

  • Adding value to company leadership Adding value to company leadership

    Fuelled by new technology and growing customer demand, consumer healthcare is burgeoning. ... One of the most powerful drivers of change in consumer health has been external innovation from mergers, deals and collaborations.

  • Live boulder, live louder Live boulder, live louder

    But it won’t be easy; establishing ROI is far harder in pharma than in consumer. ... Healthcare is complex. Following the trail of success and then correlating it to a marketing message is difficult.

  • Embracing digital disruption in pharma Embracing digital disruption in pharma

    So, how does a large, complex, procedural-driven business like pharma move quickly, stay innovative and engage patients in this consumer-driven healthcare landscape? ... From the healthcare provider (HCP) perspective you can enhance, for example, the

  • The false economy of following the leader The false economy of following the leader

    Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Which is, of course, why consumer healthcare categories don’t have the same switch mobility as FMCG.

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Latest appointments

  • Weekly comms appointments Weekly comms appointments

    Sarah Winterbottom joins ROAD. Independent healthcare communications specialist ROAD has appointed Sarah Winterbottom (pictured right) as senior director. ... Previously serving MS&L, Winterbottom’s career has seen her provide senior counsel to clients

  • New creative director for emotive New creative director for emotive

    New creative director for emotive. Rob Sampson joins the agency from Grey Healthcare. ... Sampson has 18 years’industry experience straddling both consumer and healthcare advertising working for a variety of agencies including Oglivy Healthworld and TBA

  • Pfizer names Albert Bourla as COO Pfizer names Albert Bourla as COO

    Prior to his current position, Dr Bourla was the group president for Pfizer’s vaccines, oncology and consumer healthcare units, where he drove the expansion of the company’s business in

  • Ipsen promotes Alexis Vandier as general manager, France Ipsen promotes Alexis Vandier as general manager, France

    In his new role, Vandier will be responsible for leading Ipsen’s teams in France, driving both the consumer healthcare and speciality care businesses in Ipsen’s home market. ... Vandier has served Ipsen for seven years in senior roles including

  • Golin appoints healthcare director Golin appoints healthcare director

    As healthcare director at Golin, Shaker will be responsible for the growing its consumer health portfolio and the overall expansion of the team. ... Siân Boisseau, executive director of health at Golin, said: “ We have such ambitious plans and great

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