This page shows the latest consumer healthcare news and features for those working in and with pharma, biotech and healthcare.
GlaxoSmithKline has agreed to take full ownership of its consumer healthcare joint venture with Swiss partner Novartis, shortly after deciding against a formal offer to buy Pfizer’s unit. ... year out of total consumer healthcare turnover of £7.8bn.
After a flurry of anticipation that GlaxoSmithKline was about to make a play for Pfizer’s consumer healthcare business, the company has pulled out of the bidding. ... Pfizer confirmed it was considering a sale of its consumer healthcare assets, which
Worryingly, this growth will occur largely in countries already struggling to meet basic healthcare needs. ... Unsurprisingly this stark increase in such conditions produces a critical strain on global healthcare resources.
Next, let’s look at the ‘rational consumer’. Or, more precisely, the irrational consumer in a healthcare context. ... This last concept is, perhaps, the most important aspect of understanding why the rational consumer really does not exist in
Investors seemed to be spooked by comments by chief executive Emma Walmsley about the possibility of bids for consumer healthcare units put up for sale by Pfizer and Merck, which would
Pfizer has confirmed it is considering the future of its consumer healthcare unit, saying that could involve a sale or spin-out of the business. ... 2015 asset-swap deal, and Bayer bought Merck &Co's consumer unit for $14.2bn in 2014.
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Fuelled by new technology and growing customer demand, consumer healthcare is burgeoning. ... One of the most powerful drivers of change in consumer health has been external innovation from mergers, deals and collaborations.
But it won’t be easy; establishing ROI is far harder in pharma than in consumer. ... Healthcare is complex. Following the trail of success and then correlating it to a marketing message is difficult.
So, how does a large, complex, procedural-driven business like pharma move quickly, stay innovative and engage patients in this consumer-driven healthcare landscape? ... From the healthcare provider (HCP) perspective you can enhance, for example, the
Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Which is, of course, why consumer healthcare categories don’t have the same switch mobility as FMCG.
Sanofi's $88.3m deal with Ipsen covers the divestment of five consumer healthcare products which will enhance Ipsen's Primary Care business. ... animal health business (Merial) for Boehringer Ingelheim's consumer healthcare business.
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New creative director for emotive. Rob Sampson joins the agency from Grey Healthcare. ... Sampson has 18 years’industry experience straddling both consumer and healthcare advertising working for a variety of agencies including Oglivy Healthworld and TBA
Prior to his current position, Dr Bourla was the group president for Pfizer’s vaccines, oncology and consumer healthcare units, where he drove the expansion of the company’s business in
In his new role, Vandier will be responsible for leading Ipsen’s teams in France, driving both the consumer healthcare and speciality care businesses in Ipsen’s home market. ... Vandier has served Ipsen for seven years in senior roles including
As healthcare director at Golin, Shaker will be responsible for the growing its consumer health portfolio and the overall expansion of the team. ... Siân Boisseau, executive director of health at Golin, said: “ We have such ambitious plans and great
Marchesi brings nearly 30 years of communications and management experience to WE, with particular expertise in delivering creative, strategic campaigns for healthcare, consumer and technology clients.
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PEGASUS WINS COMMUNIQUÉ 2015 ‘ EXCELLENCE IN PATIENT/CONSUMER HEALTH PROGRAMMES’ AWARD FOR RARE DISEASE AWARENESS CAMPAIGN. ... to the healthcare professionals that treat and the policy makers that shape the environment in which they work.
For more information on our Communication offer visit: . Our Consumer team is directional, trend-setting and bold, with healthcare in their DNA. ... Best Consumer Health Campaign - 2017. “ Always considered to be one of the best healthcare PR firms in
Anna Gray, Head of UK Healthcare said, “ Make Twitter #COUGH is a wonderful example of how the healthcare industry can deliver creative solutions within a strict regulatory landscape. ... Our playground is consumer, healthcare, social innovation and
Established since 2000, we have extensive expertise in pharma, and also span OTC and consumer healthcare applying both qualitative and quantitative methods. ... Cogora sits at the heart of a highly engaged community of 220, 000 healthcare professionals.
Established since 2000, we have extensive expertise in pharma, and also span OTC and consumer healthcare applying both qualitative and quantitative methods. ... can have a significant and measurable impact on both healthcare professionals and patients’
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At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...