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consumer healthcare

This page shows the latest consumer healthcare news and features for those working in and with pharma, biotech and healthcare.

GSK buys Novartis out of consumer health JV after ditching Pfizer bid

GSK buys Novartis out of consumer health JV after ditching Pfizer bid

GlaxoSmithKline has agreed to take full ownership of its consumer healthcare joint venture with Swiss partner Novartis, shortly after deciding against a formal offer to buy Pfizer’s unit. ... year out of total consumer healthcare turnover of £7.8bn.

Latest news

  • GSK joins Reckitt in passing on Pfizer’s consumer health unit GSK joins Reckitt in passing on Pfizer’s consumer health unit

    After a flurry of anticipation that GlaxoSmithKline was about to make a play for Pfizer’s consumer healthcare business, the company has pulled out of the bidding. ... Pfizer confirmed it was considering a sale of its consumer healthcare assets, which

  • The shifting healthcare landscape The shifting healthcare landscape

    Worryingly, this growth will occur largely in countries already struggling to meet basic healthcare needs. ... Unsurprisingly this stark increase in such conditions produces a critical strain on global healthcare resources.

  • Nobody knew healthcare was so complicated Nobody knew healthcare was so complicated

    Next, let’s look at the ‘rational consumer’. Or, more precisely, the irrational consumer in a healthcare context. ... This last concept is, perhaps, the most important aspect of understanding why the rational consumer really does not exist in

  • CDC backs GSK’s Shingrix over Merck & Co’s Zostavax CDC backs GSK’s Shingrix over Merck & Co’s Zostavax

    Investors seemed to be spooked by comments by chief executive Emma Walmsley about the possibility of bids for consumer healthcare units put up for sale by Pfizer and Merck, which would

  • Pfizer could raise ‘up to $15bn’ from consumer unit sale Pfizer could raise ‘up to $15bn’ from consumer unit sale

    Pfizer has confirmed it is considering the future of its consumer healthcare unit, saying that could involve a sale or spin-out of the business. ... 2015 asset-swap deal, and Bayer bought Merck &Co's consumer unit for $14.2bn in 2014.

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Latest Intelligence

  • Adding value to company leadership Adding value to company leadership

    Fuelled by new technology and growing customer demand, consumer healthcare is burgeoning. ... One of the most powerful drivers of change in consumer health has been external innovation from mergers, deals and collaborations.

  • Live boulder, live louder Live boulder, live louder

    But it won’t be easy; establishing ROI is far harder in pharma than in consumer. ... Healthcare is complex. Following the trail of success and then correlating it to a marketing message is difficult.

  • Embracing digital disruption in pharma Embracing digital disruption in pharma

    So, how does a large, complex, procedural-driven business like pharma move quickly, stay innovative and engage patients in this consumer-driven healthcare landscape? ... From the healthcare provider (HCP) perspective you can enhance, for example, the

  • The false economy of following the leader The false economy of following the leader

    Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Which is, of course, why consumer healthcare categories don’t have the same switch mobility as FMCG.

  • Deal Watch February 2017 Deal Watch February 2017

    Sanofi's $88.3m deal with Ipsen covers the divestment of five consumer healthcare products which will enhance Ipsen's Primary Care business. ... animal health business (Merial) for Boehringer Ingelheim's consumer healthcare business.

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Latest appointments

  • New creative director for emotive New creative director for emotive

    New creative director for emotive. Rob Sampson joins the agency from Grey Healthcare. ... Sampson has 18 years’industry experience straddling both consumer and healthcare advertising working for a variety of agencies including Oglivy Healthworld and TBA

  • Pfizer names Albert Bourla as COO Pfizer names Albert Bourla as COO

    Prior to his current position, Dr Bourla was the group president for Pfizer’s vaccines, oncology and consumer healthcare units, where he drove the expansion of the company’s business in

  • Ipsen promotes Alexis Vandier as general manager, France Ipsen promotes Alexis Vandier as general manager, France

    In his new role, Vandier will be responsible for leading Ipsen’s teams in France, driving both the consumer healthcare and speciality care businesses in Ipsen’s home market. ... Vandier has served Ipsen for seven years in senior roles including

  • Golin appoints healthcare director Golin appoints healthcare director

    As healthcare director at Golin, Shaker will be responsible for the growing its consumer health portfolio and the overall expansion of the team. ... Siân Boisseau, executive director of health at Golin, said: “ We have such ambitious plans and great

  • Stephanie Marchesi joins WE Communications Stephanie Marchesi joins WE Communications

    Marchesi brings nearly 30 years of communications and management experience to WE, with particular expertise in delivering creative, strategic campaigns for healthcare, consumer and technology clients.

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Approximately 1 fully matching, plus 33 partially matching documents found.

Latest from PMHub

  • PEGASUS WINS COMMUNIQUÉ 2015 ‘EXCELLENCE IN PATIENT/CONSUMER HEALTH PROGRAMMES’ AWARD FOR RARE DISEASE AWARENESS CAMPAIGN

    PEGASUS WINS COMMUNIQUÉ 2015 ‘ EXCELLENCE IN PATIENT/CONSUMER HEALTH PROGRAMMES’ AWARD FOR RARE DISEASE AWARENESS CAMPAIGN. ... to the healthcare professionals that treat and the policy makers that shape the environment in which they work.

  • Virgo Health

    For more information on our Communication offer visit: . Our Consumer team is directional, trend-setting and bold, with healthcare in their DNA. ... Best Consumer Health Campaign - 2017. “ Always considered to be one of the best healthcare PR firms in

  • WE’s Make Twitter #COUGH campaign awarded with PM Society Bronze

    Anna Gray, Head of UK Healthcare said, “ Make Twitter #COUGH is a wonderful example of how the healthcare industry can deliver creative solutions within a strict regulatory landscape. ... Our playground is consumer, healthcare, social innovation and

  • Market access

    Established since 2000, we have extensive expertise in pharma, and also span OTC and consumer healthcare applying both qualitative and quantitative methods. ... Cogora sits at the heart of a highly engaged community of 220, 000 healthcare professionals.

  • Market research

    Established since 2000, we have extensive expertise in pharma, and also span OTC and consumer healthcare applying both qualitative and quantitative methods. ... can have a significant and measurable impact on both healthcare professionals and patients’

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Approximately 1 fully matching, plus 7 partially matching documents found.

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