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consumer marketing

This page shows the latest consumer marketing news and features for those working in and with pharma, biotech and healthcare.

Evoke Group unveils new identity

Marketing, media and communications agency focused on the health and wellness industry has revealed that it will rebrand as a singular global agency group. ... The combined offering will leverage collective expertise in six core areas, including

Latest news

  • Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK

    The move brings together two well-established agencies, Burson Marsteller and Cohn and Wolfe - both owned by marketing communication services giant WPP. ... She initially joined Cohn &Wolfe back in 2011 as managing director consumer marketing, then

  • Data-driven creative agency launched Data-driven creative agency launched

    Ark offers consumer-style marketing techniques to deliver campaigns that “demonstrate success with hard metrics”.

  • Forming a picture of health Forming a picture of health

    Another of the panellists at Merck Consumer Health’s annual debate was Etienne Franca, who is communications officer at the United Nations’Every Woman Every Child team. ... Moving the needle. As for how the debate fits with Merck Consumer Health, its

  • The digital race: Eight ways to get up-to-speed The digital race: Eight ways to get up-to-speed

    5. Don't forget creativity. Consumer marketing is evolving into the delivery of useful tools and services across predominantly digital environments. ... There's no doubt that industry could do more to maximise the potential of digital marketing.

  • Back to the future Back to the future

    If they wish to dominate the patient payer market for advanced healthcare products, GSK and other companies will need to acquire a whole new set of consumer market capabilities. ... They see both governments and patients paying for advanced products and

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Latest Intelligence

  • The new digital era of pharma advertising The new digital era of pharma advertising

    The new digital era of pharma advertising. Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Here are a few tips from the consumer world to get you

  • The false economy of following the leader The false economy of following the leader

    Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Self-regulation. While regulation is not the only reason consumer healthcare marketing has become a little tame, it’s certainly one of them.

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    It’s no wonder, therefore, that ‘disruption’is now on the proverbial marketing table. ... Disruption has been used in consumer marketing to gain a competitive advantage for more than a decade.

  • Pharma perspectives: communications creativity (part 2) Pharma perspectives: communications creativity (part 2)

    Is pharma marketing less creative than its consumer sector? DH: That old chestnut eh! ... there! Not every consumer ad is for Cadbury, John Lewis, McDonald's, Foster's etc.

  • Pharma perspectives: communications creativity (part 1) Pharma perspectives: communications creativity (part 1)

    Is pharma marketing less creative than its consumer sector? SH: I would say 'no', because I think we need to reconsider our definition of creative. ... In the PME/PMLiVE series Pharma Perspectives with the HCC senior industry and agency figures give

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Latest appointments

  • Golin appoints Neera Chaudhary as global president Golin appoints Neera Chaudhary as global president

    companies and brands in pharmaceuticals, biotechnology, medical devices and consumer health. ... I wanted to be part of an industry leader known for its bold and unconventional creative consumer marketing work and build on that equity to help healthcare

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    Du Toit has more than 30 years of experience in healthcare and consumer media and marketing and joins from Publicis Healthcare Communications Group ( PHCG), where he served as global group president. ... Du Toit has additionally held senior marketing

  • Porter Novelli names head of global consumer practice Porter Novelli names head of global consumer practice

    Cea previously led the UK consumer practice at Porter Novelli from 2003 to 2005 when she left to join consumer goods giant Unilever as director of marketing communications. ... In her new role at Porter Novelli Cea will provide senior counsel for

  • J&J names head of marketing for Northern Europe J&J names head of marketing for Northern Europe

    Healthcare giant Johnson &Johnsons (J&J) has appointed Yana Ignatova to lead marketing of its consumer products across Northern Europe. ... The appointment is a move away from the US for Ignatova, who was most recently marketing director - global

  • PLBR hires former GSK comms director PLBR hires former GSK comms director

    PLBR hires former GSK comms director. Marketing agency appoints Sian Dodwell head of planning. ... Sian Dodwell, who was director of branding and communications in the global marketing excellence team at GlaxoSmithKline Consumer Health, joins PLBR from

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Latest from PMHub

  • If you’re not thinking segmentation, you’re not thinking

    Marketing-led organisations take a customer-centric approach. Wondering why pharma is perhaps behind consumer organisations when it comes to segmentation, I wanted to explore the reasons why.It seems that ... Craig said, “ Consumer companies tend to be

  • GOLIN APPOINTS NEERA CHAUDHARY AS GLOBAL PRESIDENT OF HEALTHCARE

    Her client roster spans companies and brands in pharmaceuticals, biotechnology, specialty pharma, medical devices, health technology and consumer health. ... I wanted to be a part of an industry leader known for its bold and unconventional creative

  • ALPHA PUBLIC RELATIONS

    ALPHA PUBLIC RELATIONS. Health Communications, Medical Communications, event management, Advocacy Groups Relations, Digital PR, pharma sales representatives and solutions, crisis management, Consumer PR, KOLs endorsement, medical marketing.

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