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consumer marketing

This page shows the latest consumer marketing news and features for those working in and with pharma, biotech and healthcare.

FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. ... This expansion of Huntsworth Healthcare Marketing’s offering to include leading agencies in the healthcare industry, direct to consumer

Latest news

  • Evoke Group unveils new identity Evoke Group unveils new identity

    Rebrands to help clients better navigate the healthcare landscape. Marketing, media and communications agency focused on the health and wellness industry has revealed that it will rebrand as a singular global ... The combined offering will leverage

  • Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK

    The move brings together two well-established agencies, Burson Marsteller and Cohn and Wolfe - both owned by marketing communication services giant WPP. ... She initially joined Cohn &Wolfe back in 2011 as managing director consumer marketing, then

  • Data-driven creative agency launched Data-driven creative agency launched

    Ark offers consumer-style marketing techniques to deliver campaigns that “demonstrate success with hard metrics”.

  • Forming a picture of health Forming a picture of health

    Another of the panellists at Merck Consumer Health’s annual debate was Etienne Franca, who is communications officer at the United Nations’ Every Woman Every Child team. ... Moving the needle. As for how the debate fits with Merck Consumer Health,

  • The digital race: Eight ways to get up-to-speed The digital race: Eight ways to get up-to-speed

    5. Don't forget creativity. Consumer marketing is evolving into the delivery of useful tools and services across predominantly digital environments. ... There's no doubt that industry could do more to maximise the potential of digital marketing.

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Latest Intelligence

  • The new digital era of pharma advertising The new digital era of pharma advertising

    Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Here are a few tips from the consumer world to get you started.

  • The false economy of following the leader The false economy of following the leader

    Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Self-regulation. While regulation is not the only reason consumer healthcare marketing has become a little tame, it’s certainly one of them.

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    It’s no wonder, therefore, that ‘disruption’ is now on the proverbial marketing table. ... Disruption has been used in consumer marketing to gain a competitive advantage for more than a decade.

  • Pharma perspectives: communications creativity (part 2) Pharma perspectives: communications creativity (part 2)

    Is pharma marketing less creative than its consumer sector? DH: That old chestnut eh! ... industry and agency figures give their thoughts on today's key marketing challenges.

  • Pharma perspectives: communications creativity (part 1) Pharma perspectives: communications creativity (part 1)

    Is pharma marketing less creative than its consumer sector? SH: I would say 'no', because I think we need to reconsider our definition of creative. ... In the PME/PMLiVE series Pharma Perspectives with the HCC senior industry and agency figures give

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Latest appointments

  • Golin appoints Neera Chaudhary as global president Golin appoints Neera Chaudhary as global president

    companies and brands in pharmaceuticals, biotechnology, medical devices and consumer health. ... I wanted to be part of an industry leader known for its bold and unconventional creative consumer marketing work and build on that equity to help healthcare

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    Du Toit has more than 30 years of experience in healthcare and consumer media and marketing and joins from Publicis Healthcare Communications Group ( PHCG), where he served as global group president. ... Du Toit has additionally held senior marketing

  • Porter Novelli names head of global consumer practice Porter Novelli names head of global consumer practice

    Cea previously led the UK consumer practice at Porter Novelli from 2003 to 2005 when she left to join consumer goods giant Unilever as director of marketing communications. ... In her new role at Porter Novelli Cea will provide senior counsel for

  • J&J names head of marketing for Northern Europe J&J names head of marketing for Northern Europe

    Yana Ignatova joins from Procter &Gamble. Healthcare giant Johnson &Johnsons (J&J) has appointed Yana Ignatova to lead marketing of its consumer products across Northern Europe. ... The appointment is a move away from the US for Ignatova, who was most

  • PLBR hires former GSK comms director PLBR hires former GSK comms director

    Sian Dodwell, who was director of branding and communications in the global marketing excellence team at GlaxoSmithKline Consumer Health, joins PLBR from Rapier, where she was also head of planning. ... Dodwell brings 20 years of global integrated

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Latest from PMHub

  • 3MZ Healthcare Communications: Improving Human Care

    Helping healthcare companies create human connections to improve human care. We deliver insight-led creative programmes covering a broad range of communications including physician, patient and media relations, influencer marketing, scientific

  • If you’re not thinking segmentation, you’re not thinking

    Craig said, “Consumer companies tend to be marketing-led organisations, so from that point of view it is the question of ‘Right, go out and find what the consumer is missing, ... In my experience it’s more R&D led than Marketing led.” said Craig.

  • 3 Monkeys Zeno

    3 Monkeys Zeno is an award winning global creative communications consultancy – home to a collective of creative and strategic thinkers from every conceivable marketing background. ... We blend teams of Healthcare specialists with experts in Creative

  • A man walks into a surgery: The role of storytelling in pharma marketing

    Not a lot, you might argue.  . There’s a lot of noise about the role of stories in consumer marketing and communication. ... This is vital in marketing, where we often struggle to select key brand attributes and market factors.

  • Find your match in digital pharma marketing

    There are numerous examples of this technology being used in consumer marketing through guerrilla marketing campaigns. ... Aggressive? Cheeky? Genius? Geo-location targeting in pharma marketing is an absolute must.

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Bedrock Healthcare Communications

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

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