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consumers

This page shows the latest consumers news and features for those working in and with pharma, biotech and healthcare.

P&G agrees $4.2bn buy of Merck KGaA’s consumer health unit

P&G agrees $4.2bn buy of Merck KGaA’s consumer health unit

P&G agrees $4.2bn buy of Merck KGaA’ s consumer health unit. ... stayed faithful to its diversified strategy spanning pharma, consumer health, research tools and chemicals.

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Latest Intelligence

  • Brexit Means Brexit Brexit Means Brexit

    But it should also begin, privately at least, to stress the potential consumer impacts an alternative position might bring; the unpredictable delays and inherent risks to patient safety, access to medicines ... As we know, any changes in regulation that

  • What makes a meaningful brand? What makes a meaningful brand?

    What makes a meaningful brand? A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way.

  • A new era of smart pharma A new era of smart pharma

    across the US healthcare sector, in part by ‘building new tools for physicians, consumers, insurers and regulators to meet the promise of more individualised approaches’.

  • Is trust in healthcare improving? Is trust in healthcare improving?

    When consumers feel that they know a company, they feel able to scrutinise its behaviour. ... Doing so in a more transparent setting opens a dialogue with consumers, including them in the conversation.

  • When is it time to rebrand? When is it time to rebrand?

    Our name misleads consumers. We merged. We need a new name for the Chinese market.

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Latest appointments

  • New creative director for emotive New creative director for emotive

    Sampson has 18 years’industry experience straddling both consumer and healthcare advertising working for a variety of agencies including Oglivy Healthworld and TBA/Paling Walters. ... He said: “emotive impressed me because they take an innovative

  • VCCP Health adds to its creative team VCCP Health adds to its creative team

    Evans said: “This is a really exciting time to be in healthcare, with consumers more aware about health than ever before. ... The fact that VCCP Health taps into the real digital and consumer expertise of the VCCP Partnership will help drive our work

  • WE UK appoints Catherine Devaney as head of health WE UK appoints Catherine Devaney as head of health

    Her new role will see her build on WE ’s health communications capabilities while growing the client base across pharma, med-tech and consumer health.

  • Beverley Newbury becomes VCCP Health’s managing director Beverley Newbury becomes VCCP Health’s managing director

    She said: “What originally drew me to VCCP Health was the agency’s commitment to raising the standard of work within the industry by bringing the best consumer thinking and tech

  • Pfizer names Albert Bourla as COO Pfizer names Albert Bourla as COO

    Prior to his current position, Dr Bourla was the group president for Pfizer’s vaccines, oncology and consumer healthcare units, where he drove the expansion of the company’s business in

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