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This page shows the latest content news and features for those working in and with pharma, biotech and healthcare.

Indegene acquires DT Associates

in establishing consolidated centres of excellence for digital content, channel operations, performance measurement and customer innovation, is very exciting.”.

Latest news

IQVIA launches new online patient portal

Last year, IQVIA launched a content management solution to support the life science industry with regulated content. ePromo, also a cloud-based solution, serves organisations across its content cycle of creation,
New hires at Havas Life Medicom

Melanie York. Joining the London-based agency as a medical content strategist is Melanie York.
Growing vaccines scepticism poses global health risk

Governments are now putting pressure on social media platforms to act, and Facebook recently promised to crack down on ‘anti-vax’ content.
Q&A with Raman Sehgal

What’s the best thing about working in healthcare comms? Being able to communicate technological advances, business growth and interesting content that helps drive the drug development sector forward.
Huntsworth bolsters market access capabilities with Creativ-Ceutical

Joining a professional, international top-ranking organisation will allow CC to reach the next development milestone – faster, smarter and smoother. Obvious synergies will expand our offering in terms of content and

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Latest Intelligence

The power of high-value, highly relevant content to support clinical decisions

has shown to yield measurable behaviour change in the HCP audiences who engage in this content. ... The data is clear – HCPs value content that is trustworthy, relevant and easy to digest.
Breaking free

Digital interactions – through personalised, targeted content – can help. We’ve seen numerous examples of this, such as a coordinated digital campaign featuring key opinion leaders aimed to enhance the conversation between
AI’s role in pharma marketing

They then analyse HCPs’ affinity with the different content topics and types and synthesise the results into relevant, straightforward HCP insights. ... These digital tactics featuring custom content increased engagement more than 2.5x over baseline
Innovation and digital health comms recognised at Communiqué Awards

In a campaign first, Pfizer granted full creative licence to ten influencers, armed with just five meningitis facts to help create authentic content with no paid promotion. ... Using the influencers to develop their own content based on key messages is a
Re-imagining content supply chains for a next-gen customer experience in pharma

The first of the interview series focuses on a re-engineered content supply chain. ... get a content development capacity that caters to the agility in the content industry.

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Latest appointments

New faces at 11 London, ramarketing and MSL

He’s created fantastic and highly emotive film and TV content as well.
$New faces at BioStrata, P\S\L Group and FCB Health$ New faces at BioStrata, P\S\L Group and FCB Health

These additional roles will build upon our ability to deliver high-value programs that leverage compelling content drafted by our team of experts to raise awareness, create demand, generate leads and
New faces at Lucid, 90Ten and Page & Page

Bates has 17 years’ experience developing content for pharmaceutical and medical device industries.
imc, ROAD, Executive Insight and Life Healthcare adds to teams

ROAD hires former healthcare journalist. Healthcare communications specialist ROAD has hired Anna Ramsey as its content manager.
Healthcare comms appointments

Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health, charity and education sectors.

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Latest from PMHub

Lucid Group increases footprint in UK, Asia Pacific and Middle East with the acquisition of HealthCare21

Similarly, HealthCare21 has been producing remarkable healthcare materials and programmes for its clients, reaching and engaging healthcare audiences for over 23 years. The team has exceptional skills in scientific strategy, content ... HealthCare21’
Article: Like, Like, Like: Harnessing the power of social media insights

Combined with the continuous stream of user-generated content, advances in research technology now allow marketers to tap into social media data to understand more about the healthcare landscape.
Clark Health Communications and Egg digital announce new collaboration

and innovation consultancy, while Egg clients will gain access to CHCs medical communications, PR and content creation expertise. ... Digital tools and solutions in healthcare more often than not require high quality, scientifically robust but engaging
Don’t just hope: COPE

Increasingly HCPs are also demanding more relevant, personalised content, tailored to their needs. ... Examples might include:. Adapting the audio from a talking head video into podcast content.
How to dramatically increase ROI on your eDetailing content

A real detailing experience is made possible by adding a digital guide to the content. ... Everything is determined by your content. This then enables A/B testing of content.