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content

This page shows the latest content news and features for those working in and with pharma, biotech and healthcare.

Clark Health Communications to bring AI to the forefront with new deal

Clark Health Communications to bring AI to the forefront with new deal

CHC clients will take advantage of Egg’s digital capabilities, while Egg clients will gain access to CHCs medical communications, PR and content creation expertise. ... Digital tools and solutions in healthcare more often than not require high quality,

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Latest Intelligence

  • Leicester NHS Trust’s staff intranet is integral to HCPs’ working day

    The top page views by content include health and well-being, job vacancies, education and training, and clinical system applications. ... In all, we’ve got more than 2, 000 pages of content on the intranet and about ten pages of content are created or

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    This comes with an additional reward: collaboration between all parties in developing this type of content offers the opportunity to build relationships and extend networks while providing a great experience to

  • Three steps forward, four steps back Three steps forward, four steps back

    How to ensure digital content achieves the right dialogue. By Jess Baldock, writer, Page &Page. ... Ensuring digital content achieves the right dialogue means ruthlessly asking ourselves: what type of content and digital platform will this target

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    Ensuring they’re able to use their own style without unnecessary restrictions supports authenticity and genuine content creation, and builds brand advocacy with both the influencers and their audience.

  • Nudge-nudge, think-think Nudge-nudge, think-think

    Today’s behavioural programmes must therefore focus on delivering practical, action-oriented content that addresses the range of key factors associated to patients’ behaviour at the times throughout their journey when ... For instance, a digital

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Latest appointments

  • imc, ROAD, Executive Insight and Life Healthcare adds to teams imc, ROAD, Executive Insight and Life Healthcare adds to teams

    ROAD hires former healthcare journalist. Healthcare communications specialist ROAD has hired Anna Ramsey as its content manager.

  • Healthcare comms appointments Healthcare comms appointments

    Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health, charity and education sectors.

  • Weekly comms appointments Weekly comms appointments

    I intend to infuse deeper scientific strategy and content into our existing client work and raise the level of scientific rigour and impact in everything we do, implement a consistent methodology

  • BioStrata expands leadership team BioStrata expands leadership team

    Miller initially joined the agency in 2015 as its PR and content specialist but her new role will see her head up the delivery or PR and social media programmes to

  • Good Relations appoints new executive director Good Relations appoints new executive director

    content-led communications that help educate, engage and motivate audiences on issues related to health. ... The new offering will combine consumer thinking, content generation and influence engagement with healthcare knowledge to help clients engage

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Digitas Health

Digitas Health is the only digital-at-the-core brand agency designed to connect today's healthcare brands with today's healthcare consumers and professionals....

Latest intelligence

Is China ready for a pharmaceutical gold rush?
Some describe doing business in China as akin to the 1990s internet boom – so how stable is its future?...
AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...

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