This page shows the latest content news and features for those working in and with pharma, biotech and healthcare.
Any lesser performing tactics, channels, content, messages – ‘course correct’ fast.
to support large multichannel engagement campaign content. And in the context of launch, the medical team are often some of the first roles in place to shape early new product planning
So, if you’re in the middle of creating a global or local launch plan, it may need to look quite different from previous launches, in both structure and content – showing
Placing content about medical conditions is acceptable on social media if it does not include any medicine names, but it still requires certification by the medical signatory.
For more information contact Clare Bates, Content Director, Page &Page at clare@pageandpage.uk.com. ... Clare Bates, Content Director, Page &Page.
This enables quick access to the right content via efficient searching and content recommendation based on user habits. ... In particular, micro- learning – bite-sized pieces of content focused on individual learning objectives – is now hugely
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But with the rising appetite for health information (and the well-known threat of health misinformation), they need to trust the health content that they’re consuming. ... Consumers are increasingly seeking out content from familiar, trusted faces who
As with all other areas of life, if patients are not content (delighted even), supported and ‘optimally’ cared for, they will seek other things and will go elsewhere.
The growth in rare disease congresses is testament to this. All these meetings need content, that is, data to be shared as abstracts, presentations and posters that the authors hope will
We had to remember that we’re talking about people’s relationships with their parents here, and there had to be some room for our audience to bring some emotional content ... There’s a paradox here in that if everyone aspires to be ‘less
After many interviews, workshops, community perspectives and market analyses, we understood what they needed from digital content and the way they wanted to receive it. ... We initiated a full content redevelopment to improve mobile user experience,
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Craig Lambert joins IGNIFI as design &production coordinator, and Rebecca Dargue has joined as health science content writer. ... Dargue joins IGNIFI after completing a masters degree in molecular medicine, and time spent working at content agency Gloss
He was a founding member of the Amazon UK start-up team and launched the first e-commerce and mobile content strategies for major football clubs.
He’s created fantastic and highly emotive film and TV content as well.
These additional roles will build upon our ability to deliver high-value programs that leverage compelling content drafted by our team of experts to raise awareness, create demand, generate leads and
Bates has 17 years’ experience developing content for pharmaceutical and medical device industries.
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and innovation consultancy, while Egg clients will gain access to CHCs medical communications, PR and content creation expertise. ... Digital tools and solutions in healthcare more often than not require high quality, scientifically robust but engaging
groups. There have been successful programmes to learn from, such as Ebola, which have shown the importance of respecting culture and diversity, and highlighted the need to localise messaging and content.
Am I living well? I feel pretty content, but honestly, how do I know?
Because content isn’t something that is dictated but devised collaboratively. Everyone has learnings to share that can improve what we do for patients today.
pandemic. Pharma needs to think creatively about how it can utilise digital channels in various forms and tailor content to different stakeholder groups, while allowing for face-to-face engagement, if ... Ends. Oli Hudson is Content Director at
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Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...