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content

This page shows the latest content news and features for those working in and with pharma, biotech and healthcare.

Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

Powered by Wellards, the Digital Learning Academy has refreshed content, offering a range of interactive online learning courses with video functions.

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Latest Intelligence

  • Redefining communications excellence Redefining communications excellence

    Yet, social media engagement is an imperfect proxy for success. People like and share posts on social media all the time without digesting the content, let alone letting it change their

  • Pharma social media Pharma social media

    thoughtfully plan high quality and visually-engaging content to publish on the platform. ... If community managers can’t see the value of a specific post or piece of content, they shouldn’t share it.

  • The rise of digital comms The rise of digital comms

    Consequently, digital immigrants (those that are aged 50+) prefer face-to-face channels for both medical and promotional content. ... Pharma therefore needs to focus on creating and sharing a greater range of digital educational content.

  • The future of medicine has to be data-driven The future of medicine has to be data-driven

    How combining AI and expert knowledge is supporting clinicians in the age-old battle against cancer

  • A little less conversation

    Creating solutions with bespoke content, and content that is responsive to those ever-changing needs, equips patients with better tools to get disease ready.

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Latest appointments

  • imc, ROAD, Executive Insight and Life Healthcare adds to teams imc, ROAD, Executive Insight and Life Healthcare adds to teams

    ROAD hires former healthcare journalist. Healthcare communications specialist ROAD has hired Anna Ramsey as its content manager.

  • Healthcare comms appointments Healthcare comms appointments

    Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health, charity and education sectors.

  • Weekly comms appointments Weekly comms appointments

    I intend to infuse deeper scientific strategy and content into our existing client work and raise the level of scientific rigour and impact in everything we do, implement a consistent methodology

  • BioStrata expands leadership team BioStrata expands leadership team

    Miller initially joined the agency in 2015 as its PR and content specialist but her new role will see her head up the delivery or PR and social media programmes to

  • Good Relations appoints new executive director Good Relations appoints new executive director

    content-led communications that help educate, engage and motivate audiences on issues related to health. ... The new offering will combine consumer thinking, content generation and influence engagement with healthcare knowledge to help clients engage

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Latest from PMHub

  • 90TEN boosts PR and medical education teams with senior hires

    The consultancy’ s Flight HIV101 campaign for Gilead has also been shortlisted for the awards for the Best healthcare campaign, Best use of content and Best influencer marketing campaign.

  • Pharma exhibition stand design: size doesn’t have to matter

    Object recognition tables are also growing in popularity, with attendees placing products on a touchscreen table to bring up interactive content relevant to the product. ... Create bespoke content and encourage attendees to share it. Promote competitions

  • How to deliver visitor value with your pharma exhibition stand

    Don’ t stop adding value. Finally, once the event is over, be sure to follow-up with relevant content and create future engagement opportunities.

  • The power of video

    And consumers are hungry for more – 53% of people want to see more video content from marketers. ... The top three most effective types of video content are customer testimonials (51%), Tutorials (50%) and Demonstration videos (49%) (Source: Curata).

  • Seduce anyone in four simple steps

    In regards to page content, users will only read 49% of a site that contains 111 words or fewer while users will opt to read 28% of an average website (approximately

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infill healthcare communication

infill is a dynamic and innovative, international healthcare agency with >25 years' experience in delivering healthcare communication, medical education and...

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