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This page shows the latest content news and features for those working in and with pharma, biotech and healthcare.
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
However, more than half think ‘only some’ pharma companies provide relevant digital content. ... Companies moved swiftly to strengthen their digital content and bring detail aids online.
Latest news
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Pharma marketers' blog: How to get your tactical mix right in the new normal
Which content will you have available, and when, to translate into interesting, shareable, interactive content that can be used across different channels? ... How can you repurpose existing content or tactics that are still relevant but ‘flip’ them
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Fishawack Health acquires digital marketing agency closerlook
The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy, conceptual creative and content, digital tactics and media management and advanced analytics.
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Novartis’ iptacopan scores positive results in rare blood disorder PNH
Novartis added that patients also showed improvements in other biomarkers of haemolysis – the process whereby red blood cells rupture and release their contents – as well as a marked increase in the
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WebMD acquires UK-based healthcare publisher MGP
Chesham, UK-based MGP produces content designed to help inform clinical decision-making and change clinical behaviour in line with best practice. ... Through this transaction, we can leverage our combined strengths and scale to deliver robust, information
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Healthware Group acquires London-headquartered consultancy SWM
The consultancy provides strategic consultancy and tactical execution on virtual and hybrid experiences, as well as content development and medical education for the life sciences industries.
Pharma marketers' blog: How to get your tactical mix right in the new normal
Fishawack Health acquires digital marketing agency closerlook
Novartis’ iptacopan scores positive results in rare blood disorder PNH
WebMD acquires UK-based healthcare publisher MGP
Healthware Group acquires London-headquartered consultancy SWM
More from news
Approximately 2 fully matching, plus 660 partially matching documents found.
Latest Intelligence
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Paving the way for the HCP omnichannel experience: a guide for medical affairs
In addition, omnichannel offers benefits to the medical affairs team. These range from an in-depth understanding of what content HCPs really want to access and the channels they prefer, through ... It allows HCPs to pull content from their preferred
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Pre-launch planning and DSLs – the new ways to create launch excellence in pharma
We found that DSLs like to engage with research and scientific organisations and they are often more likely to post original content than reshare content. ... Opportunities are to:. Understand the scientific need and provide content that is relevant and
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The power of the patient influencer
Increasingly, however, patient influencers are sharing their personal experiences of living with chronic illness on the internet, creating and sharing content via their own blogs and social media. ... Many influencers are willing. to support
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Staying in the loop – six principles for impactful integrated communications
3. Create a content catalyst: once inspired, all those behind a movement need to speak with one voice to amplify the cause. ... Audience belief/behaviour maps, communication objectives laddering up to the movement’s goals, narratives and content
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Pharma conferences – will a hybrid version become the standard in 2021 and beyond?
2. Engagement: Virtual conferences have significantly increased attendance, but questions remain over how engaged the audience is with the content. ... Budgets may have to increase. Hybrid is here to stay. Plan accordingly – know what your audience
Paving the way for the HCP omnichannel experience: a guide for medical affairs
Pre-launch planning and DSLs – the new ways to create launch excellence in pharma
The power of the patient influencer
Staying in the loop – six principles for impactful integrated communications
Pharma conferences – will a hybrid version become the standard in 2021 and beyond?
More from intelligence
Approximately 1 fully matching, plus 261 partially matching documents found.
Latest appointments
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Paula Hensler joins Havas Just:: as scientific director
Hensler will lead the scientific strategy and content for the healthcare comms agency. ... Hensler, who joins from Prime Global, will lead all scientific strategy and content for Havas Just::.
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Corin Baird joins Havas Just:: as head of digital
We were looking for someone who understands how to design content that has an impact. Corin’s experience of creating digital content to generate a direct commercial gain means that he
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Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director
I am delighted to welcome Yannick to the ever-expanding Healthware International team in UK," said Paul Tunnah, chief content officer and managing director, UK at Healthware.
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Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW
In particular, he has an expertise in creative technology, content-driven experience and user-centred design.
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Havas Health & You appoints Pat Thistlethwaite as chief experience officer
He added: “Strategy, content, data, and innovation will work in harmony in a way that dramatically improves how players across the spectrum of health interact, ultimately with the goal of measurably
Paula Hensler joins Havas Just:: as scientific director
Corin Baird joins Havas Just:: as head of digital
Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director
Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW
Havas Health & You appoints Pat Thistlethwaite as chief experience officer
More from appointments
Approximately 0 fully matching, plus 37 partially matching documents found.
Latest from PMHub
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High demand for innovative digital healthcare communication services leads to the continued growth of specialist agency, AMICULUM® Digital
content planning and the importance of analytics.
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Clark Health Communications and Egg digital announce new collaboration
and innovation consultancy, while Egg clients will gain access to CHCs medical communications, PR and content creation expertise. ... Digital tools and solutions in healthcare more often than not require high quality, scientifically robust but engaging
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Stick or twist? The future of HCP engagement
engaged. The digital landscape is a crowded place, so strong digital strategies are needed with content that is engaging and relevant, to ensure important messages are not lost in the digital
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Is this common data mistake killing your digital patient recruitment?
Creating content inspired by trends in social data might initially mean more interaction. ... Don’t get us wrong, creating compelling content for clinical research isn’t easy.
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Numbers, navigation, and narratives: digital storytelling in medical communications
Watching YouTube videos is the new way of storytelling and sharing, but we engage with these videos because of the content the YouTuber creates, not because we’re excited by the
Stick or twist? The future of HCP engagement
Is this common data mistake killing your digital patient recruitment?
More from PMHub
Approximately 40 fully matching, plus 455 partially matching documents found.
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- One dose of AZ’s COVID-19 vaccine ‘highly effective’ against severe disease from variants
- The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
- Novavax announces further delays for regulatory filings of COVID-19 vaccine
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KVA Digital
KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...
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