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Content Marketing

This page shows the latest Content Marketing news and features for those working in and with pharma, biotech and healthcare.

WE Communications wins BenevolentAI account

WE Communications wins BenevolentAI account

WE Communications UK has been appointed by BenevolentAI to bolster its integrated communications and marketing efforts. ... Specialising in health and technology brands, WE Communications aims to raise the artificial intelligence-focused group ’s

Latest news

  • New medical media agency launched in UK New medical media agency launched in UK

    London-based agency, Method Medical Media has opened its doors to UK, European and international clients today, offering expertise in content, social media and search engine marketing to pharmaceutical marketers. ... Sam Collins, founder and content

  • Navigating the social media waters in healthcare Navigating the social media waters in healthcare

    Navigating the social media waters in healthcare. Regulations shouldn't prevent creative and engaging social media content. ... This is where you secure buy in from internal stakeholders, the process is cemented and content is tested.

  • Takeda and Marvel extend IBD cartoon initiative Takeda and Marvel extend IBD cartoon initiative

    The superhero concepts and illustration series were developed by Marvel Custom Solutions, Marvel's little known content marketing agency that has previously worked with Western Union, ESPN, Siemens and Visa (“the

  • The new science of content marketing The new science of content marketing

    The new science of content marketing. The role of big data and artificial intelligence  in marketing and advertising. ... competitive. How AI platforms do this. Content marketing analytics platforms tell brands, publishers and anybody making a creative

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Commit to creating a content marketing strategy at the

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Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    values. Historically, the pharmaceutical industry invested significantly in marketing campaigns for a specific drug. ... We need an image bank for content marketing and social media.

  • The new rules of marketing and PR The new rules of marketing and PR

    Boyer says the main concern of Inova’s managers was that a shift to content marketing would mean a shift away from what they thought were the key differentiators of Inova ... As Boyer shows, content marketing and thought leadership can survive and

  • Creative marketing and compliance Creative marketing and compliance

    Sales people can be using marketing content in good faith, without realising that it is 'off label' and unapproved. ... industry. Much of the creation of marketing content is usually around the launch of a new drug or device, but those materials are

  • Going fully digital Going fully digital

    Increased ability to share marketing content across multiple channels and markets . ... Reduced overhead costs associated with the development and adaptation of marketing content and promotional materials .

  • How to jump-start your multichannel strategy How to jump-start your multichannel strategy

    A strong vision, a strategy that is well communicated across the organisation, clear leadership in both internal and external marketing and communications, and the staff and agencies with appropriate skills to ... The third stage of Implementation

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Latest appointments

  • Ceri James joins AZoNetwork as chief operating officer Ceri James joins AZoNetwork as chief operating officer

    Science, healthcare and engineering content marketing company AZoNetwork has strengthened its team, appointed Ceri James as chief operating officer. ... He will be heavily involved in the commercial development of Newsmedical.net as well as the evolution

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Life science focussed PR and marketing agency Zyme Communications has appointed two new hires to join their team following an office relocation to Cambridge Innovation Park. ... Prior to Zyme, Ricketts served Axol Bioscience as its science marketing

  • Tom Griffiths appointed as head of digital at Virgo Health Tom Griffiths appointed as head of digital at Virgo Health

    of digital channels, from content-led search and social marketing to app and website design and build. ... I'm keen to ensure that our clients present the right content to the right audience, in the most engaging format, via the most effective channel.”

  • Jeffrey Wilks leaves eBay for inVentiv Health Jeffrey Wilks leaves eBay for inVentiv Health

    Wilks, who was head of client services for eBay's marketing divisions, steps into a newly created role where he will support inVentiv's customers to make use of digital expertise ... to a content marketing approach. “

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