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Content Marketing

This page shows the latest Content Marketing news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Data became the new currency as every marketing planner strived to stretch the dollar to deliver tailored content in a hyperlocal digital environment by mapping customer journeys, so much so that ... channels. This shift is led by the emergence of new

Latest news

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    This shift is led by the emergence of new channels of communicating and engaging with HCPs, content marketing and optimisation and advanced technology deployment. ... priority. Marketing organisations have built up a suite of automation and analytics

  • Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia

    Addition of Connexia bolsters network's presence in Europe. Healthcare communications network GLOBALHealthPR has welcomed Milan, Italy-based communications and marketing agency Connexia. ... It specialises in public relations, branding, digital/social

  • Transformation in healthcare professionals’ digital behaviours Transformation in healthcare professionals’ digital behaviours

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... When putting together a marketing strategy, content plan or engagement programme it is highly important to know which congress

  • WE Communications wins BenevolentAI account WE Communications wins BenevolentAI account

    WE Communications UK has been appointed by BenevolentAI to bolster its integrated communications and marketing efforts. ... Specialising in health and technology brands, WE Communications aims to raise the artificial intelligence-focused group’s public

  • New medical media agency launched in UK New medical media agency launched in UK

    Method Medical Media will focus on marketing and social media. London-based agency, Method Medical Media has opened its doors to UK, European and international clients today, offering expertise in content, ... Sam Collins, founder and content marketing

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Latest Intelligence

  • Facing up to virtual reality Facing up to virtual reality

    The approach, which also offers rich opportunity for personalised content marketing throughout the ‘event’ cycle, provides multiple layers of engagement – and allows organisers and sponsors to maximise the strengths of digital ... However, it’s

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    This common mismatch in expectation often results in marketing content that doesn’t work because it’s not aligned with customer needs. ... Secondly, in progressive organisations, we’re beginning to see that agile insight being used to shift the

  • Rules of engagement Rules of engagement

    Rules of engagement. With most patients and physicians actively looking online for health information, pharma companies should embrace content marketing in the same way as other industries have. ... Healthcare lags some two years behind other industries

  • When is it time to rebrand? When is it time to rebrand?

    values. Historically, the pharmaceutical industry invested significantly in marketing campaigns for a specific drug. ... We need an image bank for content marketing and social media.

  • The new rules of marketing and PR The new rules of marketing and PR

    Boyer says the main concern of Inova’s managers was that a shift to content marketing would mean a shift away from what they thought were the key differentiators of Inova ... As Boyer shows, content marketing and thought leadership can survive and

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Latest appointments

  • IGNIFI expands healthcare team with two new hires IGNIFI expands healthcare team with two new hires

    At IGNIFI, he will focus on quality and agility in managing integrated marketing campaigns. ... Our clients operate in regulated environments and we’re here to help them utilise a wide range of communication techniques, including content marketing and

  • Ceri James joins AZoNetwork as chief operating officer Ceri James joins AZoNetwork as chief operating officer

    Moves to the Manchester, UK firm from McCann Health. Science, healthcare and engineering content marketing company AZoNetwork has strengthened its team, appointed Ceri James as chief operating officer. ... He will be heavily involved in the commercial

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Dr Michelle Ricketts joins the agency as an account manager following several years’ life science communication experience working on press releases, marketing, branding, advertising, event management and social media. ... Prior to Zyme, Ricketts

  • Tom Griffiths appointed as head of digital at Virgo Health Tom Griffiths appointed as head of digital at Virgo Health

    of digital channels, from content-led search and social marketing to app and website design and build. . ... I'm keen to ensure that our clients present the right content to the right audience, in the most engaging format, via the most effective channel.

  • Jeffrey Wilks leaves eBay for inVentiv Health Jeffrey Wilks leaves eBay for inVentiv Health

    Wilks, who was head of client services for eBay's marketing divisions, steps into a newly created role where he will support inVentiv's customers to make use of digital expertise ... to a content marketing approach.

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Latest from PMHub

  • Emotion-driven clinical trial marketing: A missed opportunity? Emotion-driven clinical trial marketing: A missed opportunity?

    More details on the study, including the marketing content that was put into testing, can be found here. ... Yannis Kotziagkiaouridis, Global Chief Analytics Officer of Wunderman, said:. By drilling down into why people make the choices they do, and by

  • Engaging physicians during COVID-19

    Here, Senior Consultant Pany Koizi and Content Marketing Manager Natasha Cowan outline five areas of focus for engaging healthcare professionals in this new normal. ... For your messages to resonate, the content should be engaging, empathetic and, above

  • Onyx Health Launch ‘Game-changing’ New Digital Offer Onyx Health Launch ‘Game-changing’ New Digital Offer

    Newcastle based healthcare marketing communications specialists Onyx Health are set to unveil a new digital offering to supercharge the digital presence of the pharmaceutical and healthcare industry. ... Onyx Health will offer clients a powerful range of

  • Activate Health

    Our services include public relations, content marketing, advertising, video production and digital media.

  • PHARMA CONTENT MARKETING COMES OF AGE - ‘15 MINUTES OF FURY’ A MENTAL HEALTH & SOCIAL MEDIA FILM PHARMA CONTENT MARKETING COMES OF AGE - ‘15 MINUTES OF FURY’ A MENTAL HEALTH & SOCIAL MEDIA FILM

    Pharma companies in Europe have historically shied away from reaching audiences through brand films and content marketing because of fears around violating regulatory codes. ... We provide video content strategy and end-to-end production services for life

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COVID-19 Updates and Daily News

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Iguazu Ltd is a digital healthcare agency, delivering tactical and innovative solutions. WHAT WE DO We are Closed Loop Marketing...

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