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Content Marketing

This page shows the latest Content Marketing news and features for those working in and with pharma, biotech and healthcare.

WE Communications wins BenevolentAI account

WE Communications wins BenevolentAI account

WE Communications UK has been appointed by BenevolentAI to bolster its integrated communications and marketing efforts. ... Specialising in health and technology brands, WE Communications aims to raise the artificial intelligence-focused group’s public

Latest news

  • New medical media agency launched in UK New medical media agency launched in UK

    Method Medical Media will focus on marketing and social media. London-based agency, Method Medical Media has opened its doors to UK, European and international clients today, offering expertise in content, ... Sam Collins, founder and content marketing

  • Navigating the social media waters in healthcare Navigating the social media waters in healthcare

    Content. ‘We are at booth ABC at XZY’ are posts or tweets you’d want to steer clear of. ... This is where you secure buy in from internal stakeholders, the process is cemented and content is tested.

  • Takeda and Marvel extend IBD cartoon initiative Takeda and Marvel extend IBD cartoon initiative

    The superhero concepts and illustration series were developed by Marvel Custom Solutions, Marvel's little known content marketing agency that has previously worked with Western Union, ESPN, Siemens and Visa (“the

  • The new science of content marketing The new science of content marketing

    competitive. How AI platforms do this. Content marketing analytics platforms tell brands, publishers and anybody making a creative or strategic decision what content they should have before they actually have to ... are. Why is this important? Well, the

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Commit to creating a content marketing strategy at the

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Latest Intelligence

  • Rules of engagement Rules of engagement

    Rules of engagement. With most patients and physicians actively looking online for health information, pharma companies should embrace content marketing in the same way as other industries have. ... Healthcare lags some two years behind other industries

  • When is it time to rebrand? When is it time to rebrand?

    values. Historically, the pharmaceutical industry invested significantly in marketing campaigns for a specific drug. ... We need an image bank for content marketing and social media.

  • The new rules of marketing and PR The new rules of marketing and PR

    Boyer says the main concern of Inova’s managers was that a shift to content marketing would mean a shift away from what they thought were the key differentiators of Inova ... As Boyer shows, content marketing and thought leadership can survive and

  • Does your content have enough content? Does your content have enough content?

    abbreviating? Current trend towards shorter content. Today content is generated at an exponentially increasing rate. ... This trend will only continue to grow and with it the ever increasing excess of content.

  • Creative marketing and compliance Creative marketing and compliance

    Sales people can be using marketing content in good faith, without realising that it is 'off label' and unapproved. ... industry. Much of the creation of marketing content is usually around the launch of a new drug or device, but those materials are

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Latest appointments

  • Ceri James joins AZoNetwork as chief operating officer Ceri James joins AZoNetwork as chief operating officer

    Moves to the Manchester, UK firm from McCann Health. Science, healthcare and engineering content marketing company AZoNetwork has strengthened its team, appointed Ceri James as chief operating officer. ... He will be heavily involved in the commercial

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Dr Michelle Ricketts joins the agency as an account manager following several years’ life science communication experience working on press releases, marketing, branding, advertising, event management and social media. ... Prior to Zyme, Ricketts

  • Tom Griffiths appointed as head of digital at Virgo Health Tom Griffiths appointed as head of digital at Virgo Health

    of digital channels, from content-led search and social marketing to app and website design and build. . ... I'm keen to ensure that our clients present the right content to the right audience, in the most engaging format, via the most effective channel.

  • Jeffrey Wilks leaves eBay for inVentiv Health Jeffrey Wilks leaves eBay for inVentiv Health

    Wilks, who was head of client services for eBay's marketing divisions, steps into a newly created role where he will support inVentiv's customers to make use of digital expertise ... to a content marketing approach.

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Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...
Combined immunotherapies – potential and pitfalls
‘Combining therapeutic compounds is the first logical step towards better results, namely higher rates of patients responding to treatment, with deeper and more sustained responses’...

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