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content strategy

This page shows the latest content strategy news and features for those working in and with pharma, biotech and healthcare.

Signal strength

Signal strength

But we’re in danger of spreading our message too thinly and losing the impact, ”says Tom Griffiths, digital strategy director, Europe, ghg. ... The opportunity is to be smart about communications and content strategy by producing ‘relevant

Latest news

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Commit to creating a content marketing strategy at the outset which will enable you to develop content to position your brand/product effectively at all the pertinent stages of your sales ... Digital inspiration for pharma on mobile, social media,

  • The digital race: Eight ways to get up-to-speed The digital race: Eight ways to get up-to-speed

    The way we talk about digital strategy shouldn't flummox anyone; it's about establishing who your audience is and what they need, then marrying that with valuable, engaging content delivered ... across the channels they use most,” says Tom Griffiths,

  • Cuttsy and Cuttsy launches campaign celebrating healthcare industry Cuttsy and Cuttsy launches campaign celebrating healthcare industry

    Cuttsy and Cuttsy's strategy and content director Sarah Ings said that the stories shared so far have been “ amazing, thought provoking and inspiring”. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations

  • Cube Creative moves offices and expands team Cube Creative moves offices and expands team

    In his new role he will work on client strategy, social media, PR and content marketing.

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    Brand managers need to know which channels customers are using and what content will appeal to them before incorporating it into the brand strategy. ... Your content and strategy can be tailored to their expressed needs and will provide information that

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Latest Intelligence

  • Rules of engagement Rules of engagement

    Rules of engagement. Critical points to consider when developing the right content marketing strategy. ... can then be filled by content. “Meaningful brands are driven by true insight, something rich, interesting and revealing about the audience that

  • Digital health Digital health

    According to Butler, digital is becoming central to pharma’s strategy and the industry is perfectly positioned to develop evidence-based solutions. ... With digital health, the R&D path is completely different; the regulatory, content and reimbursement

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    senior vice president of commercial strategy, told PME at Veeva’s recent European Commercial &Medical Summit in Madrid. ... Aside from the need to negotiate regulatory barriers compliance rules, David Bennett, Veeva’s European VP for commercial

  • The bulk of pharma digital spend fails to alter industry’s greenhorn status The bulk of pharma digital spend fails to alter industry’s greenhorn status

    Intelligent -Data-driven content strategy. At the most nascent level of the digital maturity model, content production is decentralised to the extent that it is produced separately across different countries and ... content strategy, content deployment

  • Stepping out Stepping out

    The way they create their content and messaging is all about pushing rational buttons, rather than acknowledging that humans are innately emotional and irrational beings. ... And finally, underpinning everything, you need a content strategy that provides

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Latest appointments

  • Weekly comms appointments Weekly comms appointments

    I intend to infuse deeper scientific strategy and content into our existing client work and raise the level of scientific rigour and impact in everything we do, implement a consistent methodology ... In this newly created position, Pyati will develop a

  • Virgo Health Education expands team Virgo Health Education expands team

    While working as an account manager at Phase II, a pharmaceutical communications firm, Dr Aggarwal developed content strategy for disease education websites and created insight campaigns disseminated over online platforms.

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    She was previously a digital executive editor at Bupa. With more than six years' experience in editorial production and digital content strategy, Canvin will head up social media projects across Ogilvy ... In the past two years, our social media revenue

  • WCG hires former Roche marketing head WCG hires former Roche marketing head

    The agency provides analytics, content, engagement and strategy to clients spanning the consumer, technology, healthcare and pharmaceutical industries.

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Latest from PMHub

More from PMHub
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SpotMe is the leading technology and service provider of enterprise engagement platforms with a focus on live events, virtual and...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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