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- PMLiVE

Corporate reputation

- PMLiVE

UCB: Patient centricity should move a business forward

Pharma may become obsolete if it does not include the patient voice, says Lode Dewulf

Time to get personal about adherence

Patients must be offered support strategies based on their individual adherence barriers

- PMLiVE

ViiV maintains top spot in reputation survey

But former top-ranked Gilead slides down in PatientView poll of patient groups

Reconciling patient empowerment and EU regulations

To achieve true patient-centricity, regulatoryframeworks must be aligned with the real-world

- PMLiVE

The problem with pills

Conventional solid dosage forms have failed to keep pace with modern consumers’ evolving demands

- PMLiVE

Bupa launches UK ad campaign

TV campaign highlights support services for patients

- PMLiVE

RCGP animation to improve patient care

Encourages doctors to consider a holistic approach to care planning

The balance of power in healthcare

Meeting patient needs and keeping pace with technological advances

- PMLiVE

Power to the people: an era of self-care

Pharma should consider what a patient-centric approach to care really means

- PMLiVE

The death of traditional consumerism

What does it mean for pharma and how can empowering patients open up new possibilities to the industry

- PMLiVE

Handle with care: patient-centric market research

Working with patients to gather insight aimed at transforming brand communications can be a delicate business

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

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