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corporate branding

This page shows the latest corporate branding news and features for those working in and with pharma, biotech and healthcare.

Astellas forms new US corporate affairs unit

Astellas forms new US corporate affairs unit

The new corporate affairs unit combines Astellas' state and federal government affairs, corporate, employee and business communications, advocacy, corporate branding, corporate social responsibility and corporate events operations. ... It will be led by

Latest news

  • Creston acquires How Splendid Creston acquires How Splendid

    Following the acquisition, Splendid will also be re-branded as 'Splendid Unlimited', in-line with Creston Unlimited's branding and corporate philosophy.

  • Bayer among most respected brands in US Bayer among most respected brands in US

    Pharma giant among strongest contenders in BrandPower ranking.  . Bayer is the fifth most respected brand in the US, according to the latest Corporate Branding Index survey of BrandPower, with only PepsiCo, ... This level of BrandPower (a combination of

  • Johnson & Johnson launches first corporate campaign for decade Johnson & Johnson launches first corporate campaign for decade

    Campaign intended to reinforce company values to consumer. Johnson &Johnson (J&J) has launched a corporate branding campaign - its first for a decade, with creative work being handled by the Californian ... The black and white visuals echo the company's

  • Brand DNA: decoding the next generation Brand DNA: decoding the next generation

    Honest, open – and importantly active – dialogue is at the hub of corporate reputation. ... Engendering trust and authenticity around a brand takes a robust corporate strategy involving active (and interactive) communication.

  • Digital reach is 'gold dust' for pharma Digital reach is 'gold dust' for pharma

    Consequently the service carries no product branding and a limited amount of corporate branding.

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Latest appointments

  • Novo Nordisk’s chief of staffs to leave Novo Nordisk’s chief of staffs to leave

    Of special note is her leadership in driving the company's strategy within sustainable development, corporate branding and public affairs, which has earned Novo Nordisk recognition as a respected global business.”.

  • New communications head for WebMD New communications head for WebMD

    Schlanger. Grossberg joins WebMD from Bausch Lomb where, as vice president of global communications, his responsibilities included public relations, employee communications and corporate branding.

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