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Couch

This page shows the latest Couch news and features for those working in and with pharma, biotech and healthcare.

Med comms agency Couch rebrands

Med comms agency Couch rebrands

Med comms agency Couch rebrands. Comes as the Manchester-based shop marks its second birthday. ... Couch is 'actively looking to add new team members at all levels', Rishi added.

Latest news

  • Trust me I'm in advertising Trust me I'm in advertising

    Championing truth . In conclusion, if we lie on the self-analysis couch, what do we discover about ourselves, and our 'advertising' profession?

  • Keying in loyalty Keying in loyalty

    managing director of Couch Integrated Marketing.

  • New marcomms agency opens in London's Tech City

    A new integrated marketing and communications agency called Couch has opened in East London's Tech City. ... He later helped start the training solutions company Cetas Kinetic, before focusing on the launch of Couch.

  • Non-adherence: what really motivates patients? Non-adherence: what really motivates patients?

    And this is why people procrastinate and why someone might skip that blood glucose test or watch a film on the couch rather than go to the gym.

  • Psychiatrists probed

    Psychiatrists probed. Specialist GPs are put on the couch to provide their views on the industry's sales activities.

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Latest Intelligence

  • Guide to gamification Guide to gamification

    In the US, Zamzee is tackling obesity by using gamification to get people off the couch and to lead a healthier lifestyle.

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Latest appointments

  • COUCH names Jenny McParland as account executive COUCH names Jenny McParland as account executive

    COUCH names Jenny McParland as account executive. She is a recent neuroscience graduate. ... Healthcare communications and customer experience agency COUCH has appointed Jenny McParland as an account executive.

  • Two new hires at Couch Two new hires at Couch

    Two new hires at Couch. And agency moves to Manchester. Kay Smith and Adrian Ryan join the Couch team in Manchester. ... The health-focused creative agency Couch has moved to a new base in Manchester, UK and added two new members of staff.

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Latest from PMHub

  • How can pharma support NHS service change?

    Consequently, clinicians often find it hard to make the case for a transformative product or service because they do not understand the wider commissioning priorities and are not able to couch

  • Improving medication adherence by increasing health literacy

    At COUCH, we understand the burden of literacy levels on patients, and have produced just such a checklist through our work with patient groups.

  • What pharma marketers can learn from behavioural science

    What pharma marketers can learn from behavioural science. Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives. Trying to get people to change their behaviour can be a

  • Health knowledge: Why is it so important?

    Health knowledge: Why is it so important? Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks. Just because we know we should behave in a certain way,

  • Study finds almost half of patients skip medication

    if they experience side-effects, according to COUCH’ s recently published report, ‘ Are patients receiving value in terms of health literacy?’. ... COUCH, the medical communications agency behind the report, set out to find if patients are getting

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