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COUCH Medical Communications

This page shows the latest COUCH Medical Communications news and features for those working in and with pharma, biotech and healthcare.

Med comms agency Couch rebrands

Med comms agency Couch rebrands

Comes as the Manchester-based shop marks its second birthday. Manchester, UK-based medical communications agency Couch has marked its second birthday with a rebrand. . ... Couch is 'actively looking to add new team members at all levels', Rishi added. .

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  • Improving medication adherence by increasing health literacy

    Health literacy and therapy adherence are interlinked. Improving health literacy involves removing barriers that prevent patients’ medical understanding. ... Include a glossary of terms (along with phonetic pronunciations) to help patients grasp

  • What pharma marketers can learn from behavioural science

    Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives. Trying to get people to change their behaviour can be a frustrating endeavour. Marketers know this only too well but,

  • Health knowledge: Why is it so important?

    Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks. Just because we know we should behave in a certain way, and even when we’re aware the

  • COUCH study finds almost half of patients skip medication

    if they experience side-effects, according to COUCH’s recently published report, ‘ Are patients receiving value in terms of health literacy?’. ... COUCH, the medical communications agency behind the report, set out to find if patients are getting

  • Does a lack of understanding of human behaviour affect healthcare?

    Only by synthesising research across multiple disciplines can we truly understand how to effect patient behaviour change. Despite the multiple threads of research into human behaviour that embrace diverse academic disciplines, we’re still not

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