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COUCH Medical Communications

This page shows the latest COUCH Medical Communications news and features for those working in and with pharma, biotech and healthcare.

Med comms agency Couch rebrands

Med comms agency Couch rebrands

Manchester, UK-based medical communications agency Couch has marked its second birthday with a rebrand. ... Couch is 'actively looking to add new team members at all levels', Rishi added.

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  • Improving medication adherence by increasing health literacy

    Include a glossary of terms (along with phonetic pronunciations) to help patients grasp medical names and terms. ... Conducting simple question and answer sessions like this can aid in producing medical information that patients need the most.

  • What pharma marketers can learn from behavioural science

    What pharma marketers can learn from behavioural science. Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives. Trying to get people to change their behaviour can be a

  • Health knowledge: Why is it so important?

    Health knowledge: Why is it so important? Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks. Just because we know we should behave in a certain way,

  • Study finds almost half of patients skip medication

    if they experience side-effects, according to COUCH’ s recently published report, ‘ Are patients receiving value in terms of health literacy?’. ... COUCH, the medical communications agency behind the report, set out to find if patients are getting

  • What are you doing to maximise HCP engagement?

    What are you doing to maximise HCP engagement? HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement? 44 (0) 161 818 8399. Address:. 4th Floor, Churchgate

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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Theresa Heggie talks about the biotech’s 16-year path to market, and the promise of its ‘gene silencing’ medicines...
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...