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- PMLiVE

CPI

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Healthcare comms appointments

Lucid Group, Wilmington Healthcare and Galliard Healthcare add to their teams

- PMLiVE

Anthill Agency launch digital-focused academy

Partners with Actando’s PharmAcademy to boost pharma’s digital skills

Stepping up in social media: trust and participation are the new imperatives

For marketers the greatest fascination with digital and social engagement is their ability to be tracked and ‘measured’. But let’s be clear on what digital and social can actually deliver....

Synergy Vision bolsters UK presence

Opens new office in West Sussex

- PMLiVE

Data visualisation in medical communications

In the increasingly data-rich but time-poor environment of front-line healthcare providers, doctors face the challenge of maintaining up-to-date clinical knowledge. Given that it is estimated that by 2020 medical knowledge...

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Passing fad or game changer?

Outcomes-based contracting in the life science sector

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Unlimited Group rebrands

Brings 27 agencies together into seven disciplines

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Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

- PMLiVE

Six degrees of participation

Exploring the ongoing journey to patient empowerment and examining how pharma can play a part in more participatory models of care

The new rules of marketing and PR

How to reach your audience directly

- PMLiVE

Ramarketing opens new UK office

The agency’s second UK office will be based in Manchester

Achieving insight

Understanding the needs of people is key to the success of developing a patient-focused intervention. If you don’t do the research to understand the end user, then you are building...

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