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CREATION

This page shows the latest CREATION news and features for those working in and with pharma, biotech and healthcare.

MHRA outlines two-year delivery plan with ‘patient first’ focus

The delivery of these plans is underpinned by the creation of a new business model that will provide a ‘financially sustainable future’ for the MHRA.

Latest news

GSK supports CEO Emma Walmsley following Elliott's demands for leadership overhaul

It added that it supports Walmsely and her management team’s actions and expects the team to “deliver a step-change in performance and long-term shareholder value creation through the
Elliott Management puts pressure on GSK after years of ‘disappointing performance’

In the 17-page letter addressed to GSK’s non-executive chairman Jonathan Symonds and board of directors, Elliott said that although the British drugmaker has ‘substantial value creation opportunity’, the ... company has a ‘poor record of
Nature's way

At each stage-gate, we question the viability of our creations and withdraw resources from those we do not think will thrive in the market.
US announces $3bn funding boost for antiviral COVID-19 treatments

In addition, the plan will also allocate up to $1.2bn to support the creation of collaborative drug discovery groups, known as the Antiviral Drug Discovery (AViDD) Centers for Pathogens of
Servier, Oncodesign select first preclinical candidate from Parkinson’s disease collaboration

This method allows for the creation of very selective inhibitors, which do not cross-react with other kinases even if they are structurally very similar.

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Approximately 2 fully matching, plus 449 partially matching documents found.

Latest Intelligence

Pre-launch planning and DSLs – the new ways to create launch excellence in pharma

At CREATION.co, one thing that our clients consistently tell us is that when they finally arrive at product launch, the level of activity skyrockets and roll-out can become quite ... Anni Neumann is Associate Director of Health Strategy at CREATION.co.
Piloting a route to the biosimilars opportunities in Europe

In France, where patient associations have an influence in policy creation, there is a plan to improve availability by 80%.
Product launches: making the most of your one shot

Close collaboration and co-creation with affiliates (potentially followed by training) is essential to ensure understanding and buy-in.
Scientific meetings: leveraging on-site, virtual, on-demand and enduring materials

by Michelle Kelly. Lockdown propelled our industry up a steep learning curve for digital transformation, requiring bold moves around strategy, partnerships, content creation and delivery.
Understand, identify and partner with HCPs to improve patient support

Lara Meyer is a Healthcare Data Strategist at CREATION.co. 30th March 2021.

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Approximately 1 fully matching, plus 140 partially matching documents found.

Latest appointments

New hires at bluebird bio, BioNTech and Provention Bio

In his new role, he will support and contribute to the creation and implementation of BioNTech’s long-term growth.
New hires at Amgen, Eli Lilly and Zosano

During his time at Lilly, Mason has led its connected care business and steered its efforts to improve insulin affordability.This includes the creation of the Lilly Diabetes Solution Center, to
Faisal Ahmed joins healthcare comms agency Sudler London

In addition, he led the creation of an online youth career advice service for the UK Cabinet Office.
Streaming Well to “raise the bar in pharma film making”

As an award-winning writer and director, Skinner has spent his career involved in the creation of TV adverts, promos and short videos.
imc, ROAD, Executive Insight and Life Healthcare adds to teams

creation. Commenting on the appointment, Andrea Sobrio, Executive Insight’s managing partner said: “We are very pleased that Executive Insight’s robust growth over the last years is reflected in the

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Approximately 1 fully matching, plus 37 partially matching documents found.

Latest from PMHub

Clark Health Communications and Egg digital announce new collaboration

and innovation consultancy, while Egg clients will gain access to CHCs medical communications, PR and content creation expertise.
‘Funny’, ha ha: how neurodiverse comedy can help us understand each other

Firstly, through co-creation. Asking neurodiverse people to contribute to the ads, apps, films and brochures we make, and to review them, will help get the tonality and language right for
RESONANT GROUP APPOINTS STEPHEN MARCHANT CHIEF DEVELOPMENT OFFICER

With this front of mind, its mission is to enable effective engagement in health through the creation of forward thinking companies that are driven to create impact for clients and their
RESONANT GROUP APPOINTS STEPHEN MARCHANT CHIEF DEVELOPMENT OFFICER

With this front of mind, its mission is to enable effective engagement in health through the creation of forward thinking companies that are driven to create impact for clients and their
The rise of the healthcare social media influencer

Social media platforms have democratized the creation and dissemination of information—anyone can express an opinion and share it with their followers. Their content extends to in‑depth customer reviews and

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Approximately 1 fully matching, plus 118 partially matching documents found.

COVID-19 Updates and Daily News

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Havas Life Medicom

We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...

Latest intelligence

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel: Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor: Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story: Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....

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