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CREATION

This page shows the latest CREATION news and features for those working in and with pharma, biotech and healthcare.

Merck & Co picks Nike exec to be digital transformation leader

Merck & Co picks Nike exec to be digital transformation leader

Currently Nike’s chief information officer, Scholefield led the creation of the sportswear giant’s new enterprise architecture, including the upgrade of critical infrastructure and delivery of state-of-the art

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  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    A good example is UCB, who has restructured around the concept of patient value creation. ... That’s why, with the most effective interventions likely to rely on co-creation, purpose- led partnerships that help organisations understand and respond to

  • Making Europe a leader in bioscience: boosting trust and opening minds Making Europe a leader in bioscience: boosting trust and opening minds

    Mass data creation and treatment capacity are now quite affordable and delivered fast. ... As a competitive cluster for innovative health technologies, Medicen Paris Region has contributed to 68 products launched since its creation in 2005, a high hit

  • Redefining communications excellence Redefining communications excellence

    While biopharma companies can rely on third parties for lots of the communication creation process, their own staff typically play a central role in discussions about who the key stakeholders are ... The details of the brand proposition vary

  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    Similarly, there’s a growing trend towards ‘shared wealth creation’– rewarding talent by giving people skin in the game. ... Certainly, all listed companies should consider an HMRC-approved share scheme, and companies that aren’t can employ a

  • A little less conversation

    survive. Through co-creation techniques, you can get the very best thinking out of those people you bring into the room.

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe's leading hub for life sciences innovation...

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