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CREATION

This page shows the latest CREATION news and features for those working in and with pharma, biotech and healthcare.

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  • The playbook of a ‘reluctant creative’ The playbook of a ‘reluctant creative’

    This is valuable, effective co-creation. Imagination. As Edgar Allan Poe said: “Those who dream by day are cognisant of many things which escape those who dream only by night.”Imagination

  • 30 Women Leaders in UK Healthcare

    The main focus of the NHS is on remodelling frontline services around the creation of new integrated care organisations – and the industry needs to demonstrate its partnership credentials by assisting in

  • 30 women leaders in UK healthcare (part 3) 30 women leaders in UK healthcare (part 3)

    Often we forget about include our end-users, and co-design/co-creation is fundamental to good uptake and impact.

  • Revenue down the back of the beanbag Revenue down the back of the beanbag

    Transparency of the long-term business strategy, communication of company performance and creation of vehicles for shared wealth generation (such as well-designed bonus schemes and all employee stock plans) will

  • The Patient Journey

    co-creation process.

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Hayward Medical Communications

Hayward Medical Communications has been supporting partners in every sector of the healthcare industry to deliver evidence-based, clinically relevant and...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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