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- PMLiVE

CREATION

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Digital’s ever-changing display of ideas

Creating a coherent strategy to bridge the divide between digital and other elements of the marketing mix.

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Millennials and health

Why the pharma industry has to reinvent itself to engage with the millennial generation

The rating game

Have we gone too far with online healthcare reviews?

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2017 Trends Reports

GSW and InVentiv Health Communications are pleased to release the 6th installment of the Trends report series, consisting of four reports: Consumer, Digital, Communications and Healthcare

Syneos Health®

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Is print the new vinyl?

The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. other channels in the marketing mix, when targeting GPs and HCPs generally...

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Merck forges cancer-focused big data alliance with Palantir

Plans to develop a collaborative analytics platform to accelerate research and improve outcomes

Challenging times

It’s not an easy time for pharma, but there are opportunities for those companies that are willing to be true game changers

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The modern doctor is a digital nomad

How social networks have become the primary individual communication platforms for healthcare professionals

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Don’t you forget about me

Are we neglecting the needs of those on the fringes of digital?

PatientsLikeMe joins artificial intelligence alliance

The Digital Life Alliance is led by Chinese health-focused AI firm iCarbonX

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2017 Trends in healthcare – how advances in technology are influencing the expert-patient relationship

In the 2017 trends edition of Perspective magazine, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in...

Blue Latitude Health

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Novartis launches heart failure social network

Together in HF is the first digital effort of its kind for the condition

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