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CREATION

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Bob Chandler launches new healthcare comms ‘micro-network’

Members of Watershed Bridges include wethepeople, BK Digital and MaxAscent

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What’s on the horizon?

The evolving role of the healthcare expert.

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Thinking outside the medicine box

Understanding broad patient perspectives and needs, and gathering deeper insight into patients’ day-to-day experiences

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A New View

Creating value is key to the future of marketing

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Digital home care platform launched in the UK

The Vida service matches carers with clients to bridge home care gaps

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Pharma struggling to make multichannel data work

New survey finds firms are hampered by lack of access to real-time data

Healthcare in the Digital Age

Healthcare is changing. By understanding the needs of the physicians, and using innovative channels to make meaningful connections, pharma can ensure it continues to enjoy a mutually beneficial relationship.

M3 (EU)

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Assisting adherence

How one app aims to support patients

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How digital content helps HCPs curb opioid abuse through better prescribing decisions

The patient experience and possibly adherence is affected by the extent to which they feel their participation is valued

UK pharma continues to approach social media cautiously

Novartis UK becomes the latest in a trickle of firms to join Twitter

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Healthcare and the artificial intelligence revolution

How technologists and healthcare professionals are working together to improve patient outcomes

On the road with the millennial HCP

Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight

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