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Sanofi launches ‘Highs & Lows’ diabetes awareness campaign

Highlights impact of emotional and psychological factors on effective self-management

Creative marketing and compliance

The challenge of addressing this fine balancing act

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I, Robot: How AI is redefining the use of data in healthcare

As data moves beyond being simply ‘big’, artificial intelligence is becoming an increasingly influential set of technologies for healthcare

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The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

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Takeda and Marvel launch IBD superhero squad

The comic book initiative aims to raise awareness of the gastrointestinal disease

PatientsLikeMe launches ‘virtual trial’ in ALS

Partners with The Duke ALS Clinic on study of the Soy Peptide Lunasin

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Behavioural science in 2030

A psychological perspective on the future role of personalised medicine

Dispensing with the past

The pharma boards of the future

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MHRA launches medicines side effects awareness drive

Creates social media campaign as part of EU-wide initiative

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Turning healthcare on its head

Efforts to deliver patient-centric care are turning healthcare communications on its head

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Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

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Roche creates the Fight IPF choir for disease awareness campaign

Aims to raise the lung disease's profile and inform patients and their families

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