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Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

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Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

The problem with the new

Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’

The social world of serendipity

Going beyond ‘fishing where the fish are’

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Novartis tops leaderboard at PM Society Digital Media Awards

Secures four wins for two separate campaigns

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Online doctor collaboration demonstrates value

Developer says web and mobile app iConsult has helped diagnose thousands of cases

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‘Biomedical Facebook’ launches to speed up cancer research

Europe's Granatum.org aims to connect pharma, academia and other research bodies

What brings patients to pharma websites?

US survey finds doctor recommendations are key for industry site traffic

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Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

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Novartis takes breast cancer campaign to Pinterest

Expands ongoing digital awareness efforts for advanced breast cancer

UK preparing self-care portal for patients

Will replace NHS Choices as the 'digital front door' to health and social care

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