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creative
This page shows the latest creative news and features for those working in and with pharma, biotech and healthcare.
Q&A with Tim Cockroft
What’s been done before is not necessarily the right option. Whether you’re creative or technical, this industry thrives on new ideas, so put them out there and see what
Latest news
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The Creative Engagement Group launches Axiom
to combine its medical training and engagement expertise, with the creative, live events, environments, film and immersive technology services of the broader group”. ... Russ Lidstone, Group CEO of The Creative Engagement Group, said: “We are
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Avenir Global acquires UK communications firm Hanover
based healthcare creative agency Cherry. ... By joining the Avenir Global network, we broaden our offering in insights and research, add impressive resources in creative and digital campaigning and execution, and can draw on additional scientific
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Fishawack acquires Dudnyk
Our seasoned team will complement Fishawack’s already expansive offering, especially in the area of commercial strategy and creative expertise.”. ... It now has healthcare creative agencies that span East to West Coast USA and Europe.
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The Communiqué Awards: what are judges looking for?
and indeed how to be creative and strategically excellent at the same time. ... Why is it important for the Comm uniqué Awards to have an Excellence in Communications through Creative Execution category?
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Three agencies join forces to form ONEHealth
ONEHealth is made up of Home Digital, a targeted communications group, Healthi, a strategic and branding agency and Mercury Healthcare Communications, an advertising, creative and design agency. ... Meanwhile, Mercury’s Mick Kelly and Dave Hoey with
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Latest Intelligence
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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
The advantage of more creative formats is the opportunity to reduce the amount of text and use colour, graphics, icons and design elements to enhance visual appeal and reinforce take-home
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Visualising medicine
How creative can simplify the complex. Healthcare is a serious industry with a serious mission. ... Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years.
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The importance of co-creation with patients
There are many examples of excellent patient- focused projects which have involved patients fully as co-creative partners in their development, however these examples tend to be found in companies that ... creative approach will come through experience.
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Changing healthcare communications
It’s all at your disposal to find great creative ideas. And you know what? ... Admittedly, it’s not all roses around the layout pad and creative unicorns skipping through the office.
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Escaping the spin cycle of sub-optimal launch
Launch excellence requires truly differential positioning married with the courage not only to stick to it but also to implement the outstanding creative such positioning dictates.
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Latest appointments
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McCann Health bolsters European leadership team
The new hires will help build on the vision of Matt Eastwood, McCann Health's Chief Creative Officer, who is encouraging a more bold creative offering.
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New faces at 11 London, ramarketing and MSL
He’s unique in being so well versed in both health and humanity, and having won many creative awards in both. ... I really couldn’t think of a better creative head.”. MSL. MSL has strengthened its healthcare team, appointing Katy Compton-Bishop
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Streaming Well to “raise the bar in pharma film making”
Healthcare video agency Streaming Well has brought two new creatives on board to “raise the bar in pharma film-making”. ... Steve Skinner (pictured right) joins Streaming Well as the company’s new Creative Director.
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New faces at BioStrata, P\S\L Group and FCB Health
I have been paying close attention to the FCB Health Network over the years, from their impressive client roster to their inspiring creative, and I’m thrilled to now be a
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New faces at GCI Health, Porterhouse Medical and Research Partnership
Porterhouse Medical expands team. Andrew Kemp (pictured above) has joined Porterhouse Medical’s creative team as a graphic designer and illustrator. ... Jan Coetzee, talent manager here at Porterhouse Medical, commented: "I'm delighted to welcome Andy
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Latest from PMHub
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Nucleus Global
Creative design. We create impactful designs and memorable visualisations based on scientific insights that connect people with appropriate messages to drive change, engagement and results.
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Mednet Group’s growth spurt
After only joining the company a short while ago it is very clear to see what an enthusiastic, experienced and creative environment I have joined.
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Stephen Fry voices new Aardman animation on the shocking state of mental health worldwide
Havas Lynx Group, Cannes Lions Healthcare agency of the year, wrote the script and supported on creative delivery. ... Chief Creative Officer, Tom Richards, said; “It’s not every day that you have the opportunity to work on a project that can
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Havas Lynx Launches Specialist Clinical Trial Recruitment Agency, Havas Lynx Faze
Faze will initially be based at Havas Village’s Kings Cross offices, with creative and production run out of its Manchester head office, and international growth planned for the near future.
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Healthcare communications in the mobile age
In the May issue of PME, Bluedog’s Matt Royle discusses the rapid evolution of the digital landscape and asks the question, are we keeping up? As a growing population of digital natives, we are constantly exposed to targeted marketing and commonly
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Featured jobs
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Midweight Brand Planner
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Up to £50, 000
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Senior Medical Writer
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Salary TBC
- Head of Partnerships - Competitive - London
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Competitive Salary Offered
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EXCELLENT DAY RATES AVAILABLE
- Account Manager, Medical Communications and Marketing
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PMHub
OUTiCO
Providing an exceptional outsourcing service to the Pharma & Healthcare industries. We offer a sustainable approach and drive sales outcomes...
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