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creative

This page shows the latest creative news and features for those working in and with pharma, biotech and healthcare.

McCann Health's next challenge: creative differentiation

McCann Health's next challenge: creative differentiation

one way that we are preparing for that is hiring those with a less traditional creative background.”. ... It doesn’t really look like advertising anymore and that’s a big thing to tell creative minds.

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Accession

Accession was a born from a passion and a vision. A passion to harness the power of market access to...

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The importance of co-creation with patients
Overcoming the barriers...
Three billboards on the road to multichannel
Chris Ross examines the trends driving multichannel communication in 2019...
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

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