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creative

This page shows the latest creative news and features for those working in and with pharma, biotech and healthcare.

ABPI explores the future of medicines

ABPI explores the future of medicines

industry and INITION are pleased to have entered into this creative partnership to use VR as a means of bringing this vision to life.”.

Latest news

  • Publicis LifeBrands Team win UK young Cannes Lions competition Publicis LifeBrands Team win UK young Cannes Lions competition

    Two Publicis LifeBrands’creatives are set to represent the UK at this year’s Young Cannes Lions Print competition taking place at the 65. ... Wordley and Webb are the first healthcare creatives to win the UK Young Lions event and ill be competing in

  • Good Relations win Nuffield Health account Good Relations win Nuffield Health account

    The Good Relations team have demonstrated integrated thinking and a creative strategy which we’re confident will help us tell our connected health story in this competitive marketplace.”.

  • The Creative Floor launch portfolio and jobs site The Creative Floor launch portfolio and jobs site

    The Creative Floor launch portfolio and jobs site. The site will be exclusive to advertising creatives. ... The Creative Floor Healthcare Awards has launched a new portfolio site for advertising creatives.

  • CDM develops creative global collaboration model CDM develops creative global collaboration model

    new role as worldwide creative director will see him raise the group’s creative bar. ... now makes total sense is a testament to the work we’ve done here to make CDM London a creative hub.

  • Three Publicis Health agencies unveils new campaign Three Publicis Health agencies unveils new campaign

    Commenting on the explorer character, Ann Hughes, PR business unit director for Publicis Resolute, said: “We’re the agency that brings real creative flair to medical education, and true scientific rigour ... We’re always up for a new adventure,

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Latest Intelligence

  • Pharma’s isolated islands of innovation Pharma’s isolated islands of innovation

    By definition, their businesses are geared towards lengthy R&D-driven scientific product development processes, not creative, agile, service design methodologies.

  • The valuable brand The valuable brand

    An entire industry of support agencies has evolved to give them ever more creative and expensive ways to allocate their limited resources.

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    We need to take content and do cleverer things with it, because a lot of money that would be going towards generating these great creative programmes is being spent on a

  • Ten years at the forefront of patient experience Ten years at the forefront of patient experience

    more compelling creative communications and interventions. ... how to enshrine prototyping and testing at the core of our creative mindset.

  • A marathon and a sprint A marathon and a sprint

    Optimal experiences are best designed through co-creative environments; building prototypes together by working with people who understand what it’s like to live with the disease, and iterating as you

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Latest appointments

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Latest from PMHub

  • IGNIFI

    IGNIFI. We’ re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in healthcare and active lifestyle. ... Our flexible, friendly team combines the disciplines of marketing, creative, design,

  • Creative effectiveness: how to achieve tangible results

    Creative effectiveness: how to achieve tangible results. Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results ... Measured by our clients, against

  • Executional Excellence - creating work that works

    What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign . ... How we created a properly integrated full-service global team by baking in creative services to our consultancy approach.

  • Blossoming creative services at Porterhouse Medical

    In addition to our digital and print experience, he has expanded our creative offering to include video editing and animation. ... Science and creativity are built into everything we do, and we now have the best creative team we’ ve ever had!

  • Creative genius? – How to evaluate creative

    Creative genius? – How to evaluate creative. What to expect when you're expecting. ... that this one and only advantage will form the messaging of the creative.

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Transforming healthcare outsourcing. From small beginnings in 1997, Ashfield has grown rapidly into an international healthcare services organisation. By anticipating...

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