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creative

This page shows the latest creative news and features for those working in and with pharma, biotech and healthcare.

McCann Health launches creative careers programme in London and New York

McCann Health launches creative careers programme in London and New York

The IGNITE programme aims to kick start creative careers. First IGNITE cohort at McCann Health London. ... D&AD New Blood Shift. Creative Access. “IGNITE is all about taking responsibility for creativity and diversity within our industry.

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Latest Intelligence

  • The roaring ‘20s and Generation Z The roaring ‘20s and Generation Z

    But with deftness of approach, and the right creative and crafting skills on board, the opportunity is there to support and validate patients and make a real difference to their lives. ... Organisations should look at their communications every time

  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    on in-depth insight allowing identification of desired behaviour changes. Taking a customer- centric creative approach, going beyond the medicine and understanding the holistic customer experience is vital to engage with ... Technology enables creative

  • Creating a culture where innovation thrives Creating a culture where innovation thrives

    They are creative, driven and visionary in their pursuit of therapies that will change and even save lives. ... Unless we innovate, we risk losing our voice. Does it matter if our communications aren’t as cutting edge or creative as they could be?

  • Can marketing change the world? Can marketing change the world?

    Chris Ross explores the ability of creative communications to change minds and habits. ... computer science and behaviour science, to piece together creative solutions that solve clear and meaningful, customer-centred goals.

  • Case study: See Below Case study: See Below

    It’s fiercely competitive, with big brands working hard to constantly push the creative boundaries.

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Latest appointments

  • M Booth Health appoints Karen Strauss to lead strategy and innovation M Booth Health appoints Karen Strauss to lead strategy and innovation

    Strauss will lead the firm’s strategic and creative planning function, while also developing new products and services to add to the company’s track-record. ... Prior to joining M Booth Health, Strauss was a partner at Ketchum, most recently working

  • New faces at Synergy Vision, Makara Health and JPA Health New faces at Synergy Vision, Makara Health and JPA Health

    Tony Knibb has joined the team as digital development director, and brings nearly 20 years of digital and creative experience to the role. ... I am thrilled at the rate at which the company has grown with significant expansion across all our key functions

  • RFA strengthens team with a host of hires and promotions RFA strengthens team with a host of hires and promotions

    This includes the appointment of Beth Gibbons, who has joined as creative copywriter. ... Economic graduate Jake Ellis has been appointed studio administrator, a role in which he will be supporting the creative team, with an emphasis on quality control.

  • Sciterion appoints Gabi Cutayar as new MD Sciterion appoints Gabi Cutayar as new MD

    I’m delighted to be part of such an energetic and passionate team who consistently bring science to life in evidence-based and creative ways,” said Cutayar.

  • Makara Health bolsters team with six new hires Makara Health bolsters team with six new hires

    Ekta will bring a new dynamic to the business with her creative and digital background, and Helen will further strengthen our PR and communications offering,” said Louise Sharp, owner and managing

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