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CRM

This page shows the latest CRM news and features for those working in and with pharma, biotech and healthcare.

Unlimited Group rebrands

Unlimited Group rebrands

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

Latest news

  • Riding the wave of digital disruption Riding the wave of digital disruption

    But the demand for digital health has the potential to benefit pharma as well as the HCP beyond this R&D-focused approach, says GlaxoSmithKline's vice president and CRM Futures

  • Google backs Indian mobile online doctor community Google backs Indian mobile online doctor community

    Curofy, which is based near New Delhi in Gurgaon, joins the third wave of startups in the Google's Launchpad programme, among them a word game app and one for CRM.

  • Pharma can learn to invent like an entrepreneur Pharma can learn to invent like an entrepreneur

    Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    Proactive companies are now combining CLM, approved emails, co-browsing and other digital engagement tools with CRM functionality to empower their field force with end-to-end multichannel visibility.

  • Don't forget email in your marketing strategy Don't forget email in your marketing strategy

    Registration, brand interactions, CRM systems, dispatch results and website analytics allow customer profiles to be enhanced with behaviour information. ... is CRM Manager at Swordfish Advertising. She can be contacted via email.

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

Latest intelligence

GDPR and events. What does the pharma industry need to know?
...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....
The rise of vertical integration in the US payer landscape
Is it a solution to addressing the challenges of the value-based marketplace?...

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