Unlimited Group rebrands

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

Riding the wave of digital disruption

But the demand for digital health has the potential to benefit pharma as well as the HCP beyond this R&D-focused approach, says GlaxoSmithKline's vice president and CRM Futures

Google backs Indian mobile online doctor community

Curofy, which is based near New Delhi in Gurgaon, joins the third wave of startups in the Google's Launchpad programme, among them a word game app and one for CRM.

Pharma can learn to invent like an entrepreneur

Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or

Nurturing change in pharma marketing

Proactive companies are now combining CLM, approved emails, co-browsing and other digital engagement tools with CRM functionality to empower their field force with end-to-end multichannel visibility.

Launch trends 2019

Fragmentation can be mitigated by tracking user interactions via CRM technologies.

The rise of digital comms

While channels such as rep email and remote engagement are now enabled through CRM, adoption across the industry varies.

European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. Among popular users, 35% of the customer-facing staff time is

How Augmented reality is disrupting healthcare

As AR continues to gain traction in the life science industry, it will be built into core enterprise platforms, such as CRM, EMR and content management systems.

Public affairs

Wilmington Healthcare appoints managing director

He also brings experience from pharmaceutical CRM and data provider Cegedim, where he was vice president for North Europe, and IMS Health, where he served as marketing director for global services.

emotive hires Stephen Dunn

His skills cross the full spectrum of digital strategy and customer relationship management (CRM).

Havas Life hires Carola Salvato as general manager, Italy

With experience that spans medical communications, market strategies, branding, CRM and PR; Salvato has worked with clients such as Abbott, Abbvie, Bracco, Danone, Dompé, Lilly, Nestlé, MSD Animal Health, Novartis, Pfizer

Powerful digital content management for the life sciences

Adapting content, managing digital assets, publishing to CRM and obtaining LMR approval often had to be performed in completely separate platforms – which requires additional training and involvement of multiple agencies and

Using technology to make your exhibitions stand more successful

Indeed, technology now exists that captures leads and integrates them into your CRM systems.

How can pharma engage with key decision-makers in new, collaborative NHS care models?

Keeping a close watch on the developments in each locality will be key and will require cutting edge Customer Relationship Management (CRM) tools, combined with effective real time insight feeds to

VCCP Health

Integrated campaign development. Digital engagement. Veeva CRM. Content marketing. Data analytics &optimisation.

An insight into Multi-Channel Account Management

The role also includes information gathering, research and updating OUTiCO’s CRM system, plus regular training updates, such as ABPI updates, and team meetings.