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CRM
This page shows the latest CRM news and features for those working in and with pharma, biotech and healthcare.
FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book
Communications giant FCB Health has launched a new data consultancy firm, Solve(d), offering services in market analytics, predictive modelling, media planning, CRM solutions and data visualisation to name a few.
Latest news
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Unlimited Group rebrands
Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and
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Riding the wave of digital disruption
But the demand for digital health has the potential to benefit pharma as well as the HCP beyond this R&D-focused approach, says GlaxoSmithKline's vice president and CRM Futures
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Google backs Indian mobile online doctor community
Curofy, which is based near New Delhi in Gurgaon, joins the third wave of startups in the Google's Launchpad programme, among them a word game app and one for CRM.
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Pharma can learn to invent like an entrepreneur
Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or
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Nurturing change in pharma marketing
Proactive companies are now combining CLM, approved emails, co-browsing and other digital engagement tools with CRM functionality to empower their field force with end-to-end multichannel visibility.
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Latest Intelligence
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‘It’s not about you, it’s about them’ – putting customer needs first in our communications
Conducting channel research can uncover your stakeholder’s preferences at a macro level, but accurately recording channel interactions and permissions in your CRM is key to tailoring communications at a micro
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Are virtual congresses the new ‘jetpacks’?
This, in turn, will help us continue to engage with them in a more meaningful way post-event, with datadriven content focused on interests and intent pre-loaded into the CRM.
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Launch trends 2019
Fragmentation can be mitigated by tracking user interactions via CRM technologies.
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The rise of digital comms
While channels such as rep email and remote engagement are now enabled through CRM, adoption across the industry varies.
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European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey
European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. Among popular users, 35% of the customer-facing staff time is
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Latest appointments
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Wilmington Healthcare appoints managing director
He also brings experience from pharmaceutical CRM and data provider Cegedim, where he was vice president for North Europe, and IMS Health, where he served as marketing director for global services.
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emotive hires Stephen Dunn
His skills cross the full spectrum of digital strategy and customer relationship management (CRM).
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Havas Life hires Carola Salvato as general manager, Italy
With experience that spans medical communications, market strategies, branding, CRM and PR; Salvato has worked with clients such as Abbott, Abbvie, Bracco, Danone, Dompé, Lilly, Nestlé, MSD Animal Health, Novartis, Pfizer
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Latest from PMHub
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CRM Design and Optimization for Life Science Organizations
John Leombruno, CEO of OkRx, shares how his company is working to improve PSP strategy and operations in Canada. He also discusses the impact of COVID-19 on PSPs, digital transformation, clinical trials, and more! Address:. Impetus Digital.
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2020 - a year to remember or forget?
It has driven a data-centred approach, with easier access to tracking and targeting through CRM systems. ... Materials have to be redesigned and optimised, as all our clients extend their CRM capabilities in readiness for these new, virtual interactions.
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Viseven is a Salesforce Consulting Partner
multi- and omnichannel expertise. omnichannel content development (eDetailing, email templates, websites, mobile, VR and AR applications, CRM and CLM capacities). ... Notably, eWizard is integrated with Veeva Suite (which features the Salesforce-based
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Delivering true value: what does it mean for KAM in cancer care?
However, all too often team members overlap in customer interactions due to limited data available in CRM systems and siloed work practices that unfortunately highlight poor alignment to the HCP’s
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eWizard Remote Detailing: How to Eliminate Health Risks and Maintain Communication Value for Pharma During the COVID-19 Pandemic?
Implemented 24/7 LiveChat Support through all eWizard Remote Detailing pages. Moreover, a medical representative’s personal KPIs are collected and stored in a CRM system. ... Powered by eWizard platform, the solution allows both creating eDetailing
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Approximately 1 fully matching, plus 25 partially matching documents found.
COVID-19 Updates and Daily News
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- GSK discontinues two feladilimab trials in head and neck cancer
- AZ showcases data for next-generation PARP inhibitor AZD5305
- Novavax seeks FDA emergency approval for COVID-19 vaccine by May
- Sanofi pays $160m upfront to acquire Tidal Therapeutics
- Pfizer/BioNTech say their COVID-19 vaccine can be stored at warmer temperatures
- Oxford study finds standard asthma medication improves recovery time in COVID-19 patients
- Live Webinar: Advancing Human Health Through Precise Measures of Movement, Cognition & Biometrics
- Live Webinar: How to Simplify Genetics & Raise Awareness Around Orphan Diseases
- Lilly asks to revoke emergency authorisation for bamlanivimab monotherapy in the US
- CureVac outlines COVID-19 vaccine production plans ahead of regulatory approval
- Alexion and NICE agree confidential discount for Ultomiris use on the NHS
- Novartis’ MS therapy Kesimpta reduces risk of disability progression regardless of relapses
PMHub
fox&cat
up to your ears in it? some pressure is helpful but too much of the wrong sort quickly takes its...
Latest intelligence
- InSite Events™ National Pharma Meeting: A Customer Story
- How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
- Fear or encouragement, which is best to drive behaviour change?
- The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
- The unheard, unseen, and uncorrected effects of COVID-19
- The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...
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