This page shows the latest CRM news and features for those working in and with pharma, biotech and healthcare.
Communications giant FCB Health has launched a new data consultancy firm, Solve(d), offering services in market analytics, predictive modelling, media planning, CRM solutions and data visualisation to name a few.
Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and
But the demand for digital health has the potential to benefit pharma as well as the HCP beyond this R&D-focused approach, says GlaxoSmithKline's vice president and CRM Futures
Curofy, which is based near New Delhi in Gurgaon, joins the third wave of startups in the Google's Launchpad programme, among them a word game app and one for CRM.
Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or
Proactive companies are now combining CLM, approved emails, co-browsing and other digital engagement tools with CRM functionality to empower their field force with end-to-end multichannel visibility.
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Conducting channel research can uncover your stakeholder’s preferences at a macro level, but accurately recording channel interactions and permissions in your CRM is key to tailoring communications at a micro
This, in turn, will help us continue to engage with them in a more meaningful way post-event, with datadriven content focused on interests and intent pre-loaded into the CRM.
Fragmentation can be mitigated by tracking user interactions via CRM technologies.
While channels such as rep email and remote engagement are now enabled through CRM, adoption across the industry varies.
European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. Among popular users, 35% of the customer-facing staff time is
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He also brings experience from pharmaceutical CRM and data provider Cegedim, where he was vice president for North Europe, and IMS Health, where he served as marketing director for global services.
His skills cross the full spectrum of digital strategy and customer relationship management (CRM).
With experience that spans medical communications, market strategies, branding, CRM and PR; Salvato has worked with clients such as Abbott, Abbvie, Bracco, Danone, Dompé, Lilly, Nestlé, MSD Animal Health, Novartis, Pfizer
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John Leombruno, CEO of OkRx, shares how his company is working to improve PSP strategy and operations in Canada. He also discusses the impact of COVID-19 on PSPs, digital transformation, clinical trials, and more! Address:. Impetus Digital.
It has driven a data-centred approach, with easier access to tracking and targeting through CRM systems. ... Materials have to be redesigned and optimised, as all our clients extend their CRM capabilities in readiness for these new, virtual interactions.
multi- and omnichannel expertise. omnichannel content development (eDetailing, email templates, websites, mobile, VR and AR applications, CRM and CLM capacities). ... Notably, eWizard is integrated with Veeva Suite (which features the Salesforce-based
However, all too often team members overlap in customer interactions due to limited data available in CRM systems and siloed work practices that unfortunately highlight poor alignment to the HCP’s
Implemented 24/7 LiveChat Support through all eWizard Remote Detailing pages. Moreover, a medical representative’s personal KPIs are collected and stored in a CRM system. ... Powered by eWizard platform, the solution allows both creating eDetailing
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up to your ears in it? some pressure is helpful but too much of the wrong sort quickly takes its...