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CRM

This page shows the latest CRM news and features for those working in and with pharma, biotech and healthcare.

Riding the wave of digital disruption

Riding the wave of digital disruption

But the demand for digital health has the potential to benefit pharma as well as the HCP beyond this R&D-focused approach, says GlaxoSmithKline's vice president and CRM Futures

Latest news

  • Google backs Indian mobile online doctor community Google backs Indian mobile online doctor community

    Curofy, which is based near New Delhi in Gurgaon, joins the third wave of startups in the Google's Launchpad programme, among them a word game app and one for CRM.

  • Pharma can learn to invent like an entrepreneur Pharma can learn to invent like an entrepreneur

    Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    Proactive companies are now combining CLM, approved emails, co-browsing and other digital engagement tools with CRM functionality to empower their field force with end-to-end multichannel visibility.

  • Don't forget email in your marketing strategy Don't forget email in your marketing strategy

    Registration, brand interactions, CRM systems, dispatch results and website analytics allow customer profiles to be enhanced with behaviour information. ... is CRM Manager at Swordfish Advertising. She can be contacted via email.

  • Navigating the new prescriber network Navigating the new prescriber network

    Doing so will require working within sophisticated customer relationship management (CRM) platforms that can house all demographic and preference data and integrate it across channels. ... Multitenant cloud-based CRM systems provide data accessibility

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Latest Intelligence

  • Public affairs

    Healthcare terms - Public affairs.

  • Marketing

    Healthcare terms - Marketing.

  • Engaging the digital healthcare professional Engaging the digital healthcare professional

    Integrate social and CRM data: Knowing which healthcare professionals are ‘Digital Opinion Leaders’ - those shaping opinions among their peers - can help when developing key customer relationships. ... One pharmaceutical company, for example, is

  • Healthcare Heroes Healthcare Heroes

    All too often the industry talks about CRM, CLM, VR, AI, AR, SEO, SEM… All important tools, no doubt, but the industry is drowning in digital spin, sound bites and repetition.

  • Strategic planning in the digital age Strategic planning in the digital age

    Meanwhile, the pharmaceutical sales representative model continued, enhanced by new tools like e-detail aids that replaced paper product detail aids with digital content, and customer relationship management (CRM) tools to

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Latest appointments

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Adelphi Research UK

Adelphi Research UK is a healthcare insight partner. We uniquely blend robust market research with a consultancy approach, to guide...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

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