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CUP

This page shows the latest CUP news and features for those working in and with pharma, biotech and healthcare.

Winter is coming

Winter is coming

Instead we now have a day of scheduled Teams calls, too many cups of coffee, a hurriedly grabbed lunch and an evening in front of the TV or helping with

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  • Case study: Sugar-coating a Tax Case study: Sugar-coating a Tax

    Jamie Oliver MBE, chef and campaigner, said: “It was after the Winter Olympics and World Cup in 2014 that sugar began to feel like this huge elephant in the room.

  • Pfizer and IBM's tech-enabled 'Parkinson’s house' Pfizer and IBM's tech-enabled 'Parkinson’s house'

    joint movements during everyday tasks such as walking across a room, opening a cupboard or making a cup of coffee.

  • Thinking outside the medicine box Thinking outside the medicine box

    However, it is equally valuable to make a cup of tea together and discuss the daily routine; to observe the treatment regimen in situ (be it at home or in hospital); ... Taking it slow - allow time for introductions and spend time getting to know each

  • The leadership challenge The leadership challenge

    To use a sporting example, Angel Di Maria was unsuccessful at Manchester United the season after being named man of the match in a World Cup final because he couldn't

  • Russian innovation at the crossroads Russian innovation at the crossroads

    With foreseen huge investment requirements for another portion of Russian mega projects (FIFA World CUP 2018, Kerch Strait Bridge), as well as increasing burden of social expenditures, there is a risk

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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