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CUP

This page shows the latest CUP news and features for those working in and with pharma, biotech and healthcare.

Winter is coming

Winter is coming

Instead we now have a day of scheduled Teams calls, too many cups of coffee, a hurriedly grabbed lunch and an evening in front of the TV or helping with

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  • Case study: Sugar-coating a Tax Case study: Sugar-coating a Tax

    Jamie Oliver MBE, chef and campaigner, said: “It was after the Winter Olympics and World Cup in 2014 that sugar began to feel like this huge elephant in the room.

  • Pfizer and IBM's tech-enabled 'Parkinson’s house' Pfizer and IBM's tech-enabled 'Parkinson’s house'

    joint movements during everyday tasks such as walking across a room, opening a cupboard or making a cup of coffee.

  • Thinking outside the medicine box Thinking outside the medicine box

    However, it is equally valuable to make a cup of tea together and discuss the daily routine; to observe the treatment regimen in situ (be it at home or in hospital); ... Taking it slow - allow time for introductions and spend time getting to know each

  • The leadership challenge The leadership challenge

    To use a sporting example, Angel Di Maria was unsuccessful at Manchester United the season after being named man of the match in a World Cup final because he couldn't

  • Russian innovation at the crossroads Russian innovation at the crossroads

    With foreseen huge investment requirements for another portion of Russian mega projects (FIFA World CUP 2018, Kerch Strait Bridge), as well as increasing burden of social expenditures, there is a risk

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EPG Health

REACH, ENGAGE & MEASURE HCPs ONLINE - Accomplish meaningful engagement via Medthority (www.medthority.com), a trusted independent medical website. Support the...

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....