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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

PMEA 2021 has officially launched – with a new online entry system

PMEA 2021 has officially launched – with a new online entry system

The PMEA programme rewards responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes – the programme has been recognising the amazing work produced by the healthcare

Latest news

  • Pharma marketers' blog: How to be a patient-centric pharma marketer? Pharma marketers' blog: How to be a patient-centric pharma marketer?

    more customer and patient-centric one. ... It is worth asking yourself how patient-centric your organisation, business unit and team are.

  • AstraZeneca takes home Company of the Year award at PMEA 2020 AstraZeneca takes home Company of the Year award at PMEA 2020

    The Company of the Year award recognises outstanding customer-centric achievement. AstraZeneca took home its first PMEA Company of the Year award at the virtual awards held on 25 November. ... The Company of the Year award recognises a pharmaceutical,

  • PMEA Awards 2020 PMEA Awards 2020

    The PMEA Awards programme recognises responsible customer-centric business practices that offer treatments and advice that provide patients with meaningful outcomes.

  • Indegene acquires DT Associates Indegene acquires DT Associates

    Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... We believe that the modern commercial organisation is more customer-centric than it was and will deliver enhanced sales with higher profitability by

  • PMEA names Dr Paul Stuart-Kregor as Chair of Judges PMEA names Dr Paul Stuart-Kregor as Chair of Judges

    It is open to any pharmaceutical, life sciences or medical device company operating in the UK and Europe, and is awarded to the company that can demonstrate outstanding customer-centric achievement

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Latest Intelligence

  • Launch excellence in COVID-19 times Launch excellence in COVID-19 times

    There are many elements to a winning launch plan: insights driven, patient- focused, customer-centric, quantitative, clear objectives and strategic choices, key messages, content and experiences that are tailored to each ... 6. What are the new

  • Back to the future Back to the future

    Evolution forces choices and despises compromises. Customer-centric, but for which customer? ... Historically, our industry’s customer has been institutional – healthcare systems and the governments that fund them.

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    To create the optimal customer-centric strategy and structure is a strategic imperative and requires a balance of key account management, aligned to the new NHS integrated customer landscape, with the ... Around the same percentage thought that customer

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    Ask the audience. According to Chris Finch, Managing Director, earthware, the industry’s transition to customer centric comms has shifted beyond rhetoric. ... Companies have really begun to think differently about how they activate campaigns –

  • Persuasive technology: designing behaviour change initiatives for digital

    A modern, customer-centric experience. With discoverability at its core, Medthority delivers a modern, customer-centric experience that most HCPs expect from consumer-led websites but still lack in their professional ... lives. Combined with EPG

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Latest appointments

  • Aurora expands team Aurora expands team

    He joins the senior team, with a focus on customer-centric solutions.

  • MSD appoints new UK head MSD appoints new UK head

    Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

More from PMHub
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COVID-19 Updates and Daily News

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