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customer-centric
This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.
Bayer picks up PMEA award for multi-channel engagement
An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible
Latest news
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Sanofi’s diabetes IMPACT programme wins at PMEA 2017
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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AbbVie named PMEA 2017 Company of the Year
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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The EarthWorks wins PMEA Support Agency of the Year
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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Lucid picks up rare disease and orphan drugs trophy at PMEA 2017
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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Uptake Strategies and Sanofi win capability development prize at PMEA
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
More from news
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Latest Intelligence
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Passing fad or game changer?
Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.
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The valuable brand
Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand
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Adding value to company leadership
The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,
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Warning signs
Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -
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Artificial intelligence: could pharma lead the way?
Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’to ‘done’.
More from intelligence
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Latest appointments
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Aurora expands team
He joins the senior team, with a focus on customer-centric solutions.
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MSD appoints new UK head
Commenting on Nally's work in Sweden, MSD said that “ he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.
More from appointments
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Latest from PMHub
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Behavioural insights to navigate complex healthcare markets
Behavioural theory uncovers true customer insights and shapes brand solutions, which are powerful tools in complex situations. ... To do this, our Insight and Customer Experience teams use their extensive experience of behavioural change in complex
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Personas: a top tool for personalising pharma marketing campaigns
A persona reminds us who the customer is and tells us what they require. ... How does the customer-centric organisation use personas? Five common principles drive personas – predictive summary of behaviour, customer insights, story, context, and
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CASE STUDY: Creation of SRDs with Customer-centric Multimedia Content
CASE STUDY: Creation of SRDs with Customer-centric Multimedia Content. Existing SRDs were enriched with multimedia content and versions were created in multiple languages for distribution among regional subsidiaries in the ... Creation of SRDs with
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2017 Trends in healthcare – how advances in technology are influencing the expert-patient relationship
What the changing role of the expert relationship in healthcare means for patients and customer-centricity.
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Commercial innovation in biotech organisations
Commercial innovation in biotech organisations. Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity. Image: Salma Jutt, Vice
More from PMHub
Approximately 11 fully matching, plus 9 partially matching documents found.
Featured jobs
- Home based, Chief Medical Writer, Medical Communications
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Excellent package
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Account Manager
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£40, 000 - £45, 000 benefits
- Senior Medical Writer, Healthcare Advertising Agency
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£45, 000 – £50, 000
- Home based, Principal Medical Writer, Medical Communications
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Excellent package
- Principal Medical Writer / Editorial Director – Medical Communic...
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£60, 000 - £80, 000
- Home based, Senior Medical Writer, Medical Communications
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Excellent package
- Home based, Editorial Team Leader, Medical Communications
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Excellent package
- Account Director, Consumer Healthcare PR, Global PR agency
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£50, 000 – £58, 000
- Account Manager, Medical Communications and Marketing
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£30, 000 – £40, 000 benefits and bonus
- Strategic Planner, Healthcare Advertising
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£47, 000 – £53, 000
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Senior Account Manager
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Competitive salary commensurate with experience
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Client Services Director - Med Comms
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Great salary and bebefits
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Healthcare PR Director
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£100, 000 – £120, 000 benefits
- Account Director, Medical Communications
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C£50 – 65, 000 benefits and bonus
- Head of Market Access - International - Based Cambridge
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Excellent Basic, Bonus and Flex Benefits
- Business Unit Head, Medical Communications, London
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Excellent package
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- Moving annual total (MAT)
- Brexit rebels win vote on European Medicines Agency alignment
- Communiqué Awards 2018: Photo Gallery - Communiqué Awards 2016
- MaxCyte gets green light for solid tumour cell therapy
- NHS England to Vertex: come clean on Orkambi offer
- GSK sells eczema and psoriasis drug to Dermavant for £250m
- Random42 win Creativity International Award for Scientific Animation
- Merck & Co joins big pharma pricing pledge – but sceptics unconvinced
- Aurora partners with PIPHealth and taps into patient panels
- FDA’s Gottlieb lambasts industry’s biosimilar-blocking tactics
- Allergan’s abicipar matches AMD blockbuster Lucentis in phase III
- OUTiCO growth in multi-channel creates more job openings
PMHub
An agency called Owen
We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster....
Latest intelligence
- Developing advocacy in the pharmaceutical industry.
- The importance of advocacy programmes...
- GDPR and events. What does the pharma industry need to know?
- Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
- Digital trends in B2B sales - how far behind is Pharma?
- The modern approach to B2B sales is data-driven, and enabled by digital tools....
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