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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

Indegene acquires DT Associates

Indegene acquires DT Associates

Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... We believe that the modern commercial organisation is more customer-centric than it was and will deliver enhanced sales with higher profitability by

Latest news

  • PMEA names Dr Paul Stuart-Kregor as Chair of Judges PMEA names Dr Paul Stuart-Kregor as Chair of Judges

    It is open to any pharmaceutical, life sciences or medical device company operating in the UK and Europe, and is awarded to the company that can demonstrate outstanding customer-centric achievement

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely understood, says Alex. ... Fundamentally, companies that connect the ecosystem by participating and co-creating via industry

  • PMEA 2018: celebrating excellence in improving patient outcomes PMEA 2018: celebrating excellence in improving patient outcomes

    Open to any pharmaceutical, life science or medical device company operating in the UK and Europe, this award went to the company that could best demonstrate outstanding customer-centric achievement across

  • Bayer picks up PMEA award for multi-channel engagement Bayer picks up PMEA award for multi-channel engagement

    An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible

  • Sanofi’s diabetes IMPACT programme wins at PMEA 2017 Sanofi’s diabetes IMPACT programme wins at PMEA 2017

    Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

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Latest Intelligence

  • Passing fad or game changer? Passing fad or game changer?

    Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.

  • The valuable brand The valuable brand

    Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand

  • Adding value to company leadership Adding value to company leadership

    The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’ to ‘done’.

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Latest appointments

  • Aurora expands team Aurora expands team

    He joins the senior team, with a focus on customer-centric solutions.

  • MSD appoints new UK head MSD appoints new UK head

    Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

  • Blueprint for healthcare: Brand strategy and planning

    Alongside the framework, is a checklist of 50 questions, a brand team needs to ask, in order to deliver customer-centric multichannel campaigns efficiently and effectively. ... Blue Latitude Health, developed these practical tools, while working with the

  • Secrets of Pharma Advertising

    You need to be customer-centric, understand your audience and what motivates them, provide information that is relevant and engaging, and tell them what your brand can do for them. ... Ad testing in particular asks the customer to act as a critic and

  • A unique tool for turning data into brand strategy

    We apply different ‘magnifying glasses’ to help us design research, analyse customer feedback and the competitive landscape, and interpret findings. ... This ensures the insights are true to real customer situations and guide effective marketing

  • Personas: a top tool for personalising pharma marketing campaigns

    44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.

  • Practical Patient Centricity

    Almost all industries are customer centric. They gain a deep insight into what matters to their customers, what they look for in a product or service and what they are prepared ... However the practical reality is that for many companies, customer, or

More from PMHub
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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

Report: Customer experience, shaping digital healthcare
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance...
Biomarker
Encouraging signs in biomarker R&D
The cancer immunotherapy firms ramping-up biomarker R&D...
Programmatic methodology and why you should be using it
What is it? How does it work? Why is everyone talking about it? By Richard Webb - Associate Director...

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