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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

Bayer picks up PMEA award for multi-channel engagement

Bayer picks up PMEA award for multi-channel engagement

An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible

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Latest Intelligence

  • The valuable brand The valuable brand

    Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand

  • Adding value to company leadership Adding value to company leadership

    The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’to ‘done’.

  • The Book of Boredom The Book of Boredom

    It's a crude instrument. In this context, can we be truly patient-centric? ... Know your audience. But maybe we're using the wrong words. Perhaps this is less about being patient-centric and more about being customer-centric - recognising that the

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Latest appointments

  • Aurora expands team Aurora expands team

    He joins the senior team, with a focus on customer-centric solutions.

  • MSD appoints new UK head MSD appoints new UK head

    Commenting on Nally's work in Sweden, MSD said that “ he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

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Ashfield

Transforming healthcare outsourcing. From small beginnings in 1997, Ashfield has grown rapidly into an international healthcare services organisation. By anticipating...

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Pharma’s isolated islands of innovation
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