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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

D-day: time to make digital deliver

Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely understood, says Alex. ... Fundamentally, companies that connect the ecosystem by participating and co-creating via industry

Latest news

PMEA 2018: celebrating excellence in improving patient outcomes

Open to any pharmaceutical, life science or medical device company operating in the UK and Europe, this award went to the company that could best demonstrate outstanding customer-centric achievement across
Bayer picks up PMEA award for multi-channel engagement

An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible
Sanofi’s diabetes IMPACT programme wins at PMEA 2017

Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
AbbVie named PMEA 2017 Company of the Year

Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
The EarthWorks wins PMEA Support Agency of the Year

Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

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Latest Intelligence

Passing fad or game changer?

Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.
The valuable brand

Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand
Adding value to company leadership

The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,
Warning signs

Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -
Artificial intelligence: could pharma lead the way?

Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’ to ‘done’.

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Latest appointments

Aurora expands team

He joins the senior team, with a focus on customer-centric solutions.
MSD appoints new UK head

Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

A unique tool for turning data into brand strategy

We apply different ‘magnifying glasses’ to help us design research, analyse customer feedback and the competitive landscape, and interpret findings. ... This ensures the insights are true to real customer situations and guide effective marketing
Personas: a top tool for personalising pharma marketing campaigns

44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.
Practical Patient Centricity

Almost all industries are customer centric. They gain a deep insight into what matters to their customers, what they look for in a product or service and what they are prepared ... However the practical reality is that for many companies, customer, or
Medopad: the up and coming unicorn transforming remote patient monitoring

Healthcare is becoming more precise, and with the rise of personalised medicines, customer engagements will need to compliment this bespoke approach, particularly if companies want to enhance adherence.
If you’re not thinking segmentation, you’re not thinking

Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare ... The next challenge is convincing sales and other functions that there will

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Approximately 14 fully matching, plus 26 partially matching documents found.

Featured jobs

Medical Writer: Salary TBC

Senior Medical Writer: Salary TBC

Senior Account Director development role to Business Director, H...: Excellent package

Account Director – Health Policy – Global Agency: Salary TBC

PRINCIPAL MEDICAL WRITER > ETL - LONDON / NEW YORK/ HOME - ME...: Salary TBC

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Account Manager / Senior Account Manager: 35, 000-40, 000

Engagement Specialist, Healthcare Brand Communications, London, ...: circa £50K

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Technical Manager – Developer and Commercial Excellence, Healthc...: Excellent package

Account Manager / Account Director: Competative

Account Director: Competitive Salary Offered

Account Director, Medical Education: Salary TBC

Engagement Expert, Healthcare Brand Communications, London: Excellent package

Editorial Assistant Medical Education Agency: £25, 000 - £26, 000

Account Director – Healthcare Marketing – Berks: Salary TBC

Senior Director – Healthcare PR – Global Agency: Salary TBC

Business Director: Competitive Salary Offered

Associate Director: £75, 000-90, 000

Global Business Development Director – Health Education: excellent commission

Account Director, Healthcare Marketing Agency: Salary TBC

Client Services Director – Medical Education Agency – North West...: Salary TBC

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Dovetail

About Dovetail We’re award-winning specialists in healthcare collaboration that makes patients’ lives better. Combining expertise with a passion for collaboration,...

Latest intelligence

The UK’s new five-year pricing agreement: Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape: Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch: ...