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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

Indegene acquires DT Associates

Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... We believe that the modern commercial organisation is more customer-centric than it was and will deliver enhanced sales with higher profitability by

Latest news

PMEA names Dr Paul Stuart-Kregor as Chair of Judges

It is open to any pharmaceutical, life sciences or medical device company operating in the UK and Europe, and is awarded to the company that can demonstrate outstanding customer-centric achievement
D-day: time to make digital deliver

Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely understood, says Alex. ... Fundamentally, companies that connect the ecosystem by participating and co-creating via industry
PMEA 2018: celebrating excellence in improving patient outcomes

Open to any pharmaceutical, life science or medical device company operating in the UK and Europe, this award went to the company that could best demonstrate outstanding customer-centric achievement across
Bayer picks up PMEA award for multi-channel engagement

An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible
Sanofi’s diabetes IMPACT programme wins at PMEA 2017

Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

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Latest Intelligence

A market-adapted agile approach to launch excellence

on in-depth insight allowing identification of desired behaviour changes. Taking a customer- centric creative approach, going beyond the medicine and understanding the holistic customer experience is vital to engage with ... Recommendation: more
It started with a miss

Running through all of this is the need to be customer-centric. ... In pharma’s case, this means configuring clinical development in line with identifiable customer needs.
Passing fad or game changer?

Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.
The valuable brand

Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand
Adding value to company leadership

The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,

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Latest appointments

Aurora expands team

He joins the senior team, with a focus on customer-centric solutions.
MSD appoints new UK head

Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

Digitalising healthcare: what can the NHS learn from other industries?

However, digitalisation is not about developing shiny new technologies; instead, it is about finding a need and creating the most customer-centric and efficient solution.
Lucid Group has four programmes shortlisted for PMEA 2019

PMEA recognises the achievements of responsible customer-centric business practices that provide patients with meaningful outcomes.
Blueprint for healthcare: Brand strategy and planning

Alongside the framework, is a checklist of 50 questions, a brand team needs to ask, in order to deliver customer-centric multichannel campaigns efficiently and effectively. ... Blue Latitude Health, developed these practical tools, while working with the
Secrets of Pharma Advertising

You need to be customer-centric, understand your audience and what motivates them, provide information that is relevant and engaging, and tell them what your brand can do for them. ... Ad testing in particular asks the customer to act as a critic and
A unique tool for turning data into brand strategy

We apply different ‘magnifying glasses’ to help us design research, analyse customer feedback and the competitive landscape, and interpret findings. ... This ensures the insights are true to real customer situations and guide effective marketing

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Featured jobs

Account Director, Healthcare Communications: Salary TBC

Digital Associate Director - Medcomms: £65000 - £80000 per annum

Group Director of Medical Affairs and Scientific Strategy, Medic...: Substantial six figure package

Brand Manager - Medium Global Pharma Company: £Competitive Financial Package

Account Director, Medical Communications & Events: £50 - 65, 000 according to skills and experience benefits

Senior Medical Writer, MedComms Agency: Salary TBC

Account Director, Medical Education: Salary TBC

Account Manager: £Competitive Salary

Senior External Communications Lead: £Competitive Salary

Scientific Director: £60000 - £85000 per annum, Benefits: Bonus, pension, subsidised gym and much more

Account director: Competitive salary and bonus scheme

Experienced medical editor: Competitive salary and bonus scheme

Publications director: Competitive salary and bonus scheme

Account Manager, Healthcare Communications: £32, 000 - £40, 000 bonus benefits

Account Director: £Competitive Salary

Account Manager (PR): Great Benefits

Senior Medical Writer or Lead Medical Writer: £Competitive Salary

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Latest intelligence

Novo Nordisk awakens its ‘Sleeping Beauty’: Biopharm emerges from troubled times to hit ‘solid growth’, says executive vice president Ludovic Helfgott...
How will the Tories’ historic win shape the NHS?: Paul Midgley and Oli Hudson, of Wilmington Healthcare, explore the impact of December’s General Election result on 2020 and beyond...
CSR 'Christmas Spirit' 2019: OPEN Health champions CSR over Christmas by giving back to the community and increasing our activities and efforts...