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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

PMEA names Dr Paul Stuart-Kregor as Chair of Judges

PMEA names Dr Paul Stuart-Kregor as Chair of Judges

It is open to any pharmaceutical, life sciences or medical device company operating in the UK and Europe, and is awarded to the company that can demonstrate outstanding customer-centric achievement

Latest news

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely understood, says Alex. ... Fundamentally, companies that connect the ecosystem by participating and co-creating via industry

  • PMEA 2018: celebrating excellence in improving patient outcomes PMEA 2018: celebrating excellence in improving patient outcomes

    Open to any pharmaceutical, life science or medical device company operating in the UK and Europe, this award went to the company that could best demonstrate outstanding customer-centric achievement across

  • Bayer picks up PMEA award for multi-channel engagement Bayer picks up PMEA award for multi-channel engagement

    An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible

  • Sanofi’s diabetes IMPACT programme wins at PMEA 2017 Sanofi’s diabetes IMPACT programme wins at PMEA 2017

    Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

  • AbbVie named PMEA 2017 Company of the Year AbbVie named PMEA 2017 Company of the Year

    Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

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Latest Intelligence

  • Passing fad or game changer? Passing fad or game changer?

    Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.

  • The valuable brand The valuable brand

    Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand

  • Adding value to company leadership Adding value to company leadership

    The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’ to ‘done’.

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Latest appointments

  • Aurora expands team Aurora expands team

    He joins the senior team, with a focus on customer-centric solutions.

  • MSD appoints new UK head MSD appoints new UK head

    Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

More from PMHub
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