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customer-centric
This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.
Bayer picks up PMEA award for multi-channel engagement
An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible
Latest news
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Sanofi’s diabetes IMPACT programme wins at PMEA 2017
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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AbbVie named PMEA 2017 Company of the Year
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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The EarthWorks wins PMEA Support Agency of the Year
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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Lucid picks up rare disease and orphan drugs trophy at PMEA 2017
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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Uptake Strategies and Sanofi win capability development prize at PMEA
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
More from news
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Latest Intelligence
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Passing fad or game changer?
Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.
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The valuable brand
Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand
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Adding value to company leadership
The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,
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Warning signs
Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -
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Artificial intelligence: could pharma lead the way?
Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’to ‘done’.
More from intelligence
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Latest appointments
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Aurora expands team
He joins the senior team, with a focus on customer-centric solutions.
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MSD appoints new UK head
Commenting on Nally's work in Sweden, MSD said that “ he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.
More from appointments
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Latest from PMHub
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Medopad: the up and coming unicorn transforming remote patient monitoring
Tailored care. Healthcare is becoming more precise, and with the rise of personalised medicines, customer engagements will need to compliment this bespoke approach, particularly if companies want to enhance adherence.
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If you’re not thinking segmentation, you’re not thinking
If you’ re not thinking segmentation, you’ re not thinking. Having a background in market research I’ ve been lucky to work on a number of customer segmentations in my time ... Marketing-led organisations take a customer-centric approach. Wondering
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Behavioural insights to navigate complex healthcare markets
Behavioural theory uncovers true customer insights and shapes brand solutions, which are powerful tools in complex situations. ... To do this, our Insight and Customer Experience teams use their extensive experience of behavioural change in complex
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Personas: a top tool for personalising pharma marketing campaigns
A persona reminds us who the customer is and tells us what they require. ... How does the customer-centric organisation use personas? Five common principles drive personas – predictive summary of behaviour, customer insights, story, context, and
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CASE STUDY: Creation of SRDs with Customer-centric Multimedia Content
CASE STUDY: Creation of SRDs with Customer-centric Multimedia Content. Existing SRDs were enriched with multimedia content and versions were created in multiple languages for distribution among regional subsidiaries in the ... Creation of SRDs with
More from PMHub
Approximately 12 fully matching, plus 10 partially matching documents found.
Featured jobs
- Head of Market Access - International - Based Cambridge
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Excellent Basic, Bonus and Flex Benefits
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Senior Medical Writer
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Salary is DOE
- Leadership opportunity, Pricing & Market Access, UK, Substan...
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Substantial six figure package
- Technical Manager – Developer and Commercial Excellence, Healthc...
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Excellent package
- Account Manager, Healthcare Advertising
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£30 - 38, 000 (or -)
- Senior Strategist/ Planner, Healthcare Marketing, London
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Excellent package
- Senior Medical Writer, Principal Medical Writer, Scientific Dire...
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£40000 - £75000 Bonus Benefits
- Senior Writer, Healthcare Advertising, London
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Excellent package
- Sudler London - Senior Medical Writer
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Competitive
- Senior/ Market Access Consultant, UK, HOME BASED, £50-60K
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Excellent package
- Medical Writers Required - Hertfordshire
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Competitive
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Systematic Review Lead- London
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Negotiable
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Senior Training Manager - Surrey
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Competitive Salary &Bonus
- Principal Medical Writer / Editorial Director – Medical Communic...
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£60, 000 - £80, 000
- Science Writer, Healthcare Advertising Agency
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£40, 000 - 45, 000 DOE benefits,
- Account Director, Medical Communications & Events
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£50 - 65, 000 according to skills and experience benefits
- Integrated Brand/ Digital Senior Account Director, London
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Excellent package
- Senior Medical Writer, MedComms Agency
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Salary TBC
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PMHub
Four Health Communications
Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...
Latest intelligence
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