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customer-centric

This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.

Indegene acquires DT Associates

Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... We believe that the modern commercial organisation is more customer-centric than it was and will deliver enhanced sales with higher profitability by

Latest news

PMEA names Dr Paul Stuart-Kregor as Chair of Judges

It is open to any pharmaceutical, life sciences or medical device company operating in the UK and Europe, and is awarded to the company that can demonstrate outstanding customer-centric achievement
D-day: time to make digital deliver

Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely understood, says Alex. ... Fundamentally, companies that connect the ecosystem by participating and co-creating via industry
PMEA 2018: celebrating excellence in improving patient outcomes

Open to any pharmaceutical, life science or medical device company operating in the UK and Europe, this award went to the company that could best demonstrate outstanding customer-centric achievement across
Bayer picks up PMEA award for multi-channel engagement

An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible
Sanofi’s diabetes IMPACT programme wins at PMEA 2017

Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

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Latest Intelligence

Persuasive technology: designing behaviour change initiatives for digital

A modern, customer-centric experience. With discoverability at its core, Medthority delivers a modern, customer-centric experience that most HCPs expect from consumer-led websites but still lack in their professional ... lives. Combined with EPG
‘Customer-centric’ strategic planning that drives behaviour change

Brand teams then need to synchronise their activities into an omnichannel approach delivering a customer-centric experience that flows seamlessly across channels. ... At Consulting at McCann Health we are passionate about making strategic planning more
A market-adapted agile approach to launch excellence

on in-depth insight allowing identification of desired behaviour changes. Taking a customer- centric creative approach, going beyond the medicine and understanding the holistic customer experience is vital to engage with ... Recommendation: more
It started with a miss

Running through all of this is the need to be customer-centric. ... In pharma’s case, this means configuring clinical development in line with identifiable customer needs.
Passing fad or game changer?

Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.

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Latest appointments

Aurora expands team

He joins the senior team, with a focus on customer-centric solutions.
MSD appoints new UK head

Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.

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Latest from PMHub

Havas Health & You Launches Behind the Mask, a Global Research Initiative to Document Health Experiences During the COVID-19 Pandemic and Beyond

Its customer- centric approach has the talent, tenacity and technology that health-and-wellness companies, brands and people need to thrive in today's world.
One minute intro to MEDTHORITY, a customer-centric website for HCPs

In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for ... MEASURE. Tracking customer journeys through
EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma

To develop Medthority, EPG Health partnered with Episerver, leveraging its Customer Centric Digital Experience Platform. ... EPG Health are an example of that, demonstrating an ambitious customer-centric focus and continuously optimising their Episerver
EPG Health

Majoring in customer-centric website design and personalised user journeys, Medthority provides a trusted learning environment with convenient access to content that supports HCP treatment decisions and patient outcomes. ... The art of delivering
Chits UK

Taking a customer centric approach, we understand your customers first and then tailor our marketing solutions to their requirements.

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Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Latest intelligence

Surviving cancer: a new era for patients: Now more than ever, a shift in perspective is needed...
Crisis? No problem!: Issues planning & management for pharma spokespeople, by Andrew Smith...
Are patient recruitment and retention rates rising or falling?: First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....