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customer-centric
This page shows the latest customer-centric news and features for those working in and with pharma, biotech and healthcare.
Bayer picks up PMEA award for multi-channel engagement
An intelligent matrix of content that evolved customer conversations across channels was provided and Nebido returned to growth in 2016, with sales up by 9%. ... Group. Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible
Latest news
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Sanofi’s diabetes IMPACT programme wins at PMEA 2017
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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AbbVie named PMEA 2017 Company of the Year
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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The EarthWorks wins PMEA Support Agency of the Year
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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Lucid picks up rare disease and orphan drugs trophy at PMEA 2017
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
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Uptake Strategies and Sanofi win capability development prize at PMEA
Run by PMLiVE’s publisher the PMGroup, PMEA exists to reward responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.
More from news
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Latest Intelligence
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Passing fad or game changer?
Customer-centric co-creation:Work with forward-thinking customers who are equally committed to making this work and avoid second-guessing what your customers need and thinking in a purely ... centric way.
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The valuable brand
Today, it begins with a customer-centric definition of the market, which doesn’t mention the product at all. ... Together, a customer-centric market definition and brand strategy as stated in Drucker’s terms are the foundations of brand
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Adding value to company leadership
The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... The diversity of all these imports complements existing talent and drives more innovation,
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Warning signs
Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel -
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Artificial intelligence: could pharma lead the way?
Delivering a consistent customer experience (CX) and stimulating user experience (UX), and linking behaviour together with relationship management is rarely achieved. ... Delivering a customer-centric approach can be moved from ‘to do’to ‘done’.
More from intelligence
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Latest appointments
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Aurora expands team
He joins the senior team, with a focus on customer-centric solutions.
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MSD appoints new UK head
Commenting on Nally's work in Sweden, MSD said that “ he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.
More from appointments
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Latest from PMHub
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Medopad: the up and coming unicorn transforming remote patient monitoring
Tailored care. Healthcare is becoming more precise, and with the rise of personalised medicines, customer engagements will need to compliment this bespoke approach, particularly if companies want to enhance adherence.
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If you’re not thinking segmentation, you’re not thinking
If you’ re not thinking segmentation, you’ re not thinking. Having a background in market research I’ ve been lucky to work on a number of customer segmentations in my time ... Marketing-led organisations take a customer-centric approach. Wondering
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Behavioural insights to navigate complex healthcare markets
Behavioural theory uncovers true customer insights and shapes brand solutions, which are powerful tools in complex situations. ... To do this, our Insight and Customer Experience teams use their extensive experience of behavioural change in complex
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Personas: a top tool for personalising pharma marketing campaigns
A persona reminds us who the customer is and tells us what they require. ... How does the customer-centric organisation use personas? Five common principles drive personas – predictive summary of behaviour, customer insights, story, context, and
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CASE STUDY: Creation of SRDs with Customer-centric Multimedia Content
CASE STUDY: Creation of SRDs with Customer-centric Multimedia Content. Existing SRDs were enriched with multimedia content and versions were created in multiple languages for distribution among regional subsidiaries in the ... Creation of SRDs with
More from PMHub
Approximately 12 fully matching, plus 10 partially matching documents found.
Featured jobs
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Account Director
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£48, 000 - £60, 000
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Medical/ Scientific Director
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Salary TBC
- Senior Account Managers - Oxfordshire
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Attractive salary and benefits package offered
- Events Manager – Med Comms – Surrey
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Salary TBC
- Scientific Director / Editorial Team Leader
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Great salary and benefits
- Senior Systematic Review Analyst - Oxford
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Negotiable
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Medical Writers
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Competitive Salary and Benefits
- Account Manager, Healthcare Public Affairs
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£32, 000 – £40, 000 benefits
- Senior Medical Writer (Remote Working)
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Competitive Salary Offered
- Account Manager, Healthcare Communications
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£32, 000 - £40, 000 bonus benefits
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Consumer Health Account Director
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Circa £60, 000 Gym and More
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Account Director
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Excellent benefits
- Leadership opportunity, Pricing & Market Access, UK, Substan...
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Substantial six figure package
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Senior Medical Writer
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Great salary and benefits
- Account Manager, Healthcare Communications
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£32, 000 - £40, 000 bonus benefits
- Director, Market Access / HEOR - North-West
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Negotiable
- Digital Manager, London – Healthcare Brandcomms, Medcomms, PR
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Excellent package
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PMHub
Four Health Communications
Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...
Latest intelligence
- World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
- Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...
- World Diabetes Day: Interaction and impact of diabetes on mental health
- For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
- Innovation in merger control and the impact on the pharmaceutical sector
- Is focusing on pipeline products enough to assess regulatory risks?...
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