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- PMLiVE

customer-centric

Medical information in precision medicine

Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.

Blue Latitude Health

- PMLiVE

Behavioural insights to navigate complex healthcare markets

Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

Blue Latitude Health

- PMLiVE

Protecting patient privacy

The most effective approaches  to compliance

- PMLiVE

Translating data to create a meaningful story

Ada Lovelace saw the true value of data, becoming obsessed with the Difference Engine, the first automatic computing engine designed by pioneer Charles Babbage in 1833. Ada was desperate to...

Anthill Agency and Actando partnership to Transform Pharma’s Digital Skills

Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy.

Anthill Agency

Is the pharma business model ready for precision medicine?

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...

Blue Latitude Health

- PMLiVE

Data visualisation in medical communications

In the increasingly data-rich but time-poor environment of front-line healthcare providers, doctors face the challenge of maintaining up-to-date clinical knowledge. Given that it is estimated that by 2020 medical knowledge...

Personas: a top tool for personalising pharma marketing campaigns

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

Blue Latitude Health

- PMLiVE

What about me? Human centricity rather than patient centricity…

While the pace of change within the digital transformation brings both benefits and challenges, are HCPs being left behind?

Porterhouse Medical Group

- PMLiVE

The Big Book of Dashboards

Visualising your data using real-world business scenarios

- PMLiVE

Does your medical information service work for your users?

Customer Experience Consultant Nilu Davies reveals how you can ensure your medical information service is fit for purpose.

Blue Latitude Health

- PMLiVE

Why can’t we use Google Maps to understand patient journeys?

Patient experiences are diverse and dynamic. Mapping patient journeys enables us to unlock salient insights and redesign care pathways.

Porterhouse Medical Group

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