Please login to the form below

Not currently logged in
Email:
Password:

Customer-centricity

This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

The musings of CS Lewis provide a useful reference point when reviewing pharma’s approach to customer communications. ... They did it. But the all-out approach exposed the thin veneer of customer-centricity in pharma – with many rushing to digital

Latest news

  • AstraZeneca takes home Company of the Year award at PMEA 2020 AstraZeneca takes home Company of the Year award at PMEA 2020

    The Company of the Year award recognises a pharmaceutical, life sciences or medical device company which can demonstrate outstanding customer-centric achievement across its entire product range. ... The companies respectively received a finalist and high

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next

  • Are you experienced? Are you experienced?

    idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.

  • A difficult journey A difficult journey

    Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers

More from news
Approximately 1 fully matching, plus 11 partially matching documents found.

Latest Intelligence

  • It started with a miss It started with a miss

    Customer-centricity is arguably the most important aspect of launch excellence. Without it, a brand cannot hope to succeed.”. ... There’s a real focus on customer-centricity, yet we still see launches where companies go after the wrong stakeholder or

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape. ... A customer survey may have seemed like a good idea at the time, but is less so in the real world of budget and time

  • KAM 2.0 KAM 2.0

    The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.

More from intelligence
Approximately 0 fully matching, plus 13 partially matching documents found.

Latest appointments

More from appointments
Approximately 0 fully matching, plus 2 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 5 fully matching, plus 22 partially matching documents found.

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Langland

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy...

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....