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Customer-centricity

This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.

Top tips for “digitally cautious” pharma

Top tips for “ digitally cautious” pharma. Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.

Latest news

La La Land? The myth of multichannel excellence

This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next
Are you experienced?

idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.
A difficult journey

Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers
Tablet detailing

All good stuff, but they also provide the perfect tool to deepen customer relationships. ... domain so we can better connect with our customers and embark on the path towards true customer centricity.
Digitas appoints Michael Leis

I joined Digitas Health because they are at the forefront of the customer centric transformation taking place in healthcare marketing,” says Leis. “ ... While social media and customer centricity are hot topics, most of our clients are still treating

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Latest Intelligence

KAM 2.0

The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.
Warning signs

Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.
Strategic planning: a state of flux

Customer-centricity is the defining principle of strategic planning, ”says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.
Artificial intelligence: could pharma lead the way?

Delivering a customer-centric approach can be moved from ‘to do’to ‘done’. ... If this industry is to take the pathway to service and support, truly driving both customer- and patient-centricity, first it must establish how this can be achieved
Behavioural marketing and its effectiveness

Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it. ... Customer-centricity, crowd sourcing, artificial intelligence and big data may be today's buzzwords but they are already a reality.

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Latest appointments

Merck’s Michel Vounatsos moves to Biogen

and China until his most recent position as president, primary care and customer centricity in the US.
Dr Harley Simon moves from Merck & Co to ClinTec

I have been interacting with this dynamic company for almost 10 years and have been extremely impressed by its innovative approach, flexibility, customer-centricity and professionalism. “

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Latest from PMHub

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The new pharma marketing playbook

1. Customer and Patient Centricity. It’ s clear that putting customers, and ultimately patients, at the heart of business strategies is becoming a business imperative. ... experiences. 2. Compelling Value Propositions. One effective way of enhancing
How to build an online medical information service that resonates with your customers

customer journey and the UX design of the medical information service.
The changing role of the expert in healthcare: challenges in customer-centricity

The changing role of the expert in healthcare: challenges in customer-centricity. ... customer-centricity is here to stay.
Understanding personas for healthcare

Something we’ ve talked about a lot at Blue Latitude Health is the move toward customer-centricity and what that actually means in the healthcare and pharma context. ... The pen portrait focuses on general customer lifestyle or on their role, related

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Approximately 4 fully matching, plus 6 partially matching documents found.

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We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

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