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Customer-centricity

This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.

Latest news

La La Land? The myth of multichannel excellence

This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next
Are you experienced?

idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.
A difficult journey

Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers
Tablet detailing

All good stuff, but they also provide the perfect tool to deepen customer relationships. . ... domain so we can better connect with our customers and embark on the path towards true customer centricity. .
Carving an identity through customer-focused innovation

But is it investing in research that truly enables customer driven innovation and brand development? ... Let us now look at a more customer centric product and brand development model. .

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Latest Intelligence

Launch like a PRO: the art and science of successful entry to market

Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape. ... A customer survey may have seemed like a good idea at the time, but is less so in the real world of budget and time
KAM 2.0

The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.
Warning signs

Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.
Strategic planning: a state of flux

Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.
Artificial intelligence: could pharma lead the way?

Delivering a customer-centric approach can be moved from ‘to do’ to ‘done’. ... If this industry is to take the pathway to service and support, truly driving both customer- and patient-centricity, first it must establish how this can be achieved

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Latest appointments

Merck’s Michel Vounatsos moves to Biogen

and China until his most recent position as president, primary care and customer centricity in the US.
Dr Harley Simon moves from Merck & Co to ClinTec

I have been interacting with this dynamic company for almost 10 years and have been extremely impressed by its innovative approach, flexibility, customer-centricity and professionalism.

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Approximately 0 fully matching, plus 2 partially matching documents found.

Latest from PMHub

The value of design thinking: Incorporating creative and graphic design into pharma market research

There is a strong precedent for incorporating ‘design thinking’ into methods for improving aspects of healthcare delivery, particularly now that there is a greater emphasis on patient centricity and improving the ... customer experience.
Practical Patient Centricity

However the practical reality is that for many companies, customer, or patient centricity remains limited to words on mission statements, rather than the day-to-day activity. ... In our experience, companies typically have three key reasons to embrace
How to build an online medical information service that resonates with your customers

customer journey and the UX design of the medical information service.
Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders. ... However, with so many stakeholders, it’s not always clear who the
The new pharma marketing playbook

1. Customer and Patient Centricity. It’s clear that putting customers, and ultimately patients, at the heart of business strategies is becoming a business imperative. ... experiences. 2. Compelling Value Propositions. One effective way of enhancing

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Approximately 3 fully matching, plus 21 partially matching documents found.

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Bedrock Group

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

Latest intelligence

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