This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.
The Company of the Year award recognises a pharmaceutical, life sciences or medical device company which can demonstrate outstanding customer-centric achievement across its entire product range. ... The companies respectively received a finalist and high
Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.
This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next
idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.
Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers
All good stuff, but they also provide the perfect tool to deepen customer relationships. . ... domain so we can better connect with our customers and embark on the path towards true customer centricity. .
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Customer-centricity is arguably the most important aspect of launch excellence. Without it, a brand cannot hope to succeed.”. ... There’s a real focus on customer-centricity, yet we still see launches where companies go after the wrong stakeholder or
Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape. ... A customer survey may have seemed like a good idea at the time, but is less so in the real world of budget and time
The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.
Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.
Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.
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and China until his most recent position as president, primary care and customer centricity in the US.
I have been interacting with this dynamic company for almost 10 years and have been extremely impressed by its innovative approach, flexibility, customer-centricity and professionalism.
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Involving different stakeholders throughout the design process to gain a wide range of knowledge and expertise, and to further drive customer-centricity across the business. ... Visual tools such as customer journey maps and service blueprints are a core
In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for ... MEASURE. Tracking customer journeys through
To develop Medthority, EPG Health partnered with Episerver, leveraging its Customer Centric Digital Experience Platform. ... EPG Health are an example of that, demonstrating an ambitious customer-centric focus and continuously optimising their Episerver
However the practical reality is that for many companies, customer, or patient centricity remains limited to words on mission statements, rather than the day-to-day activity. ... In our experience, companies typically have three key reasons to embrace
There is a strong precedent for incorporating ‘design thinking’ into methods for improving aspects of healthcare delivery, particularly now that there is a greater emphasis on patient centricity and improving the ... customer experience.
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For those who can imagine better, Page & Page and Partners (P&P) is home to meaningful encounters of a marketing, communication...