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Customer-centricity
This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
The musings of CS Lewis provide a useful reference point when reviewing pharma’s approach to customer communications. ... They did it. But the all-out approach exposed the thin veneer of customer-centricity in pharma – with many rushing to digital
Latest news
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AstraZeneca takes home Company of the Year award at PMEA 2020
The Company of the Year award recognises a pharmaceutical, life sciences or medical device company which can demonstrate outstanding customer-centric achievement across its entire product range. ... The companies respectively received a finalist and high
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Top tips for “digitally cautious” pharma
Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.
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La La Land? The myth of multichannel excellence
This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next
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Are you experienced?
idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.
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A difficult journey
Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers
AstraZeneca takes home Company of the Year award at PMEA 2020
Top tips for “digitally cautious” pharma
La La Land? The myth of multichannel excellence
Are you experienced?
A difficult journey
More from news
Approximately 1 fully matching, plus 11 partially matching documents found.
Latest Intelligence
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It started with a miss
Customer-centricity is arguably the most important aspect of launch excellence. Without it, a brand cannot hope to succeed.”. ... There’s a real focus on customer-centricity, yet we still see launches where companies go after the wrong stakeholder or
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Launch like a PRO: the art and science of successful entry to market
Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape. ... A customer survey may have seemed like a good idea at the time, but is less so in the real world of budget and time
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KAM 2.0
The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.
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Warning signs
Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.
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Strategic planning: a state of flux
Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.
It started with a miss
Launch like a PRO: the art and science of successful entry to market
KAM 2.0
Warning signs
Strategic planning: a state of flux
More from intelligence
Approximately 0 fully matching, plus 13 partially matching documents found.
Latest appointments
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Merck’s Michel Vounatsos moves to Biogen
and China until his most recent position as president, primary care and customer centricity in the US.
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Dr Harley Simon moves from Merck & Co to ClinTec
I have been interacting with this dynamic company for almost 10 years and have been extremely impressed by its innovative approach, flexibility, customer-centricity and professionalism.
Merck’s Michel Vounatsos moves to Biogen
Dr Harley Simon moves from Merck & Co to ClinTec
More from appointments
Approximately 0 fully matching, plus 2 partially matching documents found.
Latest from PMHub
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In the precision medicine era, the line between products and services is blurred
Involving different stakeholders throughout the design process to gain a wide range of knowledge and expertise, and to further drive customer-centricity across the business. ... Visual tools such as customer journey maps and service blueprints are a core
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One minute intro to MEDTHORITY, a customer-centric website for HCPs
In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for ... MEASURE. Tracking customer journeys through
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EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma
To develop Medthority, EPG Health partnered with Episerver, leveraging its Customer Centric Digital Experience Platform. ... EPG Health are an example of that, demonstrating an ambitious customer-centric focus and continuously optimising their Episerver
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Practical Patient Centricity
However the practical reality is that for many companies, customer, or patient centricity remains limited to words on mission statements, rather than the day-to-day activity. ... In our experience, companies typically have three key reasons to embrace
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The value of design thinking: Incorporating creative and graphic design into pharma market research
There is a strong precedent for incorporating ‘design thinking’ into methods for improving aspects of healthcare delivery, particularly now that there is a greater emphasis on patient centricity and improving the ... customer experience.
More from PMHub
Approximately 5 fully matching, plus 22 partially matching documents found.
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Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy...
Latest intelligence
- The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
- Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
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