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Customer-centricity

This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.

Top tips for “digitally cautious” pharma

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next

  • Are you experienced? Are you experienced?

    idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.

  • A difficult journey A difficult journey

    Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers

  • Tablet detailing Tablet detailing

    All good stuff, but they also provide the perfect tool to deepen customer relationships. . ... domain so we can better connect with our customers and embark on the path towards true customer centricity. .

  • Carving an identity through customer-focused innovation Carving an identity through customer-focused innovation

    But is it investing in research that truly enables customer driven innovation and brand development? ... Let us now look at a more customer centric product and brand development model. .

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Latest Intelligence

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape. ... A customer survey may have seemed like a good idea at the time, but is less so in the real world of budget and time

  • KAM 2.0 KAM 2.0

    The largest hurdle to KAM excellence is probably change management driving true customer-centricity. ... However, as reported previously, the largest hurdle to KAM excellence is probably change management driving true customer-centricity.

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Delivering a customer-centric approach can be moved from ‘to do’ to ‘done’. ... If this industry is to take the pathway to service and support, truly driving both customer- and patient-centricity, first it must establish how this can be achieved

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