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Customer-centricity

This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.

Top tips for “digitally cautious” pharma

Top tips for “digitally cautious” pharma

Top tips for “ digitally cautious” pharma. Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next

  • Are you experienced? Are you experienced?

    idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.

  • A difficult journey A difficult journey

    Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers

  • Tablet detailing Tablet detailing

    All good stuff, but they also provide the perfect tool to deepen customer relationships. ... domain so we can better connect with our customers and embark on the path towards true customer centricity.

  • Digitas appoints Michael Leis Digitas appoints Michael Leis

    I joined Digitas Health because they are at the forefront of the customer centric transformation taking place in healthcare marketing,” says Leis. “ ... While social media and customer centricity are hot topics, most of our clients are still treating

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Latest Intelligence

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... However, there’s still work to be done in the shift towards true customer-centricity that will fuel multichannel excellence.

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning, ”says Fred Bassett, head of strategy, Blue Latitude Health. ... Once again these are areas where customer insights should act as a guiding hand.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Delivering a customer-centric approach can be moved from ‘to do’to ‘done’. ... If this industry is to take the pathway to service and support, truly driving both customer- and patient-centricity, first it must establish how this can be achieved

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it. ... Customer-centricity, crowd sourcing, artificial intelligence and big data may be today's buzzwords but they are already a reality.

  • The Book of Boredom The Book of Boredom

    Whisper it quietly, but pharma's evangelical focus on 'patient-centricity' might just be a red herring. ... The trick is not to complicate the approach with abstract slogans such as patient-centricity, but to go back to basics and establish customer needs

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