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- PMLiVE

Customer Engagement

Understanding the Patient Journey

The patient journey is changing. Patients are now much more educated and engaged. They have access to information and want to be involved in decisions around their treatment programme.  Technology...

Research Partnership

Article: The Art of Storytelling in Pharma Market Research

Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director

Research Partnership

The challenges of conducting effective pharmaceutical market research in emerging markets

Published in Quirk's Marketing Research Review, April 2016, By Marc Yates, Director of Emerging Markets

Research Partnership

Why isn’t your segmentation working?

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

Blue Latitude Health

The role of empathy in the design of products and services

Peter Timmer of Blue Latitude Health talks through what it means to design with empathy for the customer, and why it produces better products and services.

Blue Latitude Health

The difference between market intelligence and design intelligence

Blue Latitude Health's Elisa del Galdo explains how market and customer research differ, and in which situations you would use one over the other.

Blue Latitude Health

- PMLiVE

Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

- PMLiVE

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.

Blue Latitude Health

Understanding personas for healthcare

In this article, Head of Insight Martine Leroy tackles the persona. Here, she breaks down for us what a persona is in the context of customer-centric design, and addresses some...

Blue Latitude Health

What are the benefits of running workshops for international teams?

Frances Hendry of Blue Latitude Health takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas,...

Blue Latitude Health

- PMLiVE

Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

Why does content need a strategy?

Not all organisations are in a position to look at maturity – for some, there’s still a pressing question that needs answering: Why does content need a strategy? Content Marketing...

Blue Latitude Health

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