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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

IQVIA launches content management solution

IQVIA launches content management solution

ePromo was specifically designed for IQVIA’s Orchestrated Customer Engagement (OCE) - its commercial technology solution - and its new offering will boost IQVIA’s solutions across clinical, regulatory and commercial.

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • IQVIA partners with Box IQVIA partners with Box

    IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions. ... Meanwhile, IQVIA also launched

  • Taming the Monster Taming the Monster

    Despite an abundance of sophisticated analytics tools, many companies have a myopic view of their inputs, but are blind to understanding how effective their customer engagement actually is. ... Then, with the right data governance and simple

  • GSK hands new chief digital officer a transformative remit GSK hands new chief digital officer a transformative remit

    customer engagement.

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    The barriers in improving customer experience in pharma. How often nowadays do you get that text? ... Used appropriately, these are two amazing ways of really getting that ‘aha’ moment of customer insight.

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Approximately 1 fully matching, plus 29 partially matching documents found.

Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Furthermore, as downward pressure on pricing intensifies, algorithmic prescribing management is redefining the dynamics of customer engagement. ... Crucially, it must be based on a customer insight to hold water.” The other ‘secret sauce’ ingredient

  • The rise of digital comms The rise of digital comms

    They are leveraging customer insight to enhance engagement and using well-designed impact measurement to evaluate their progress. ... Considering this, the opportunities for remote detailing are clear. Combining them with other, face-to-face engagement

  • How behavioural design is transforming the role and impact of life sciences in healthcare How behavioural design is transforming the role and impact of life sciences in healthcare

    The good news is that principles of behavioural economics can help us develop customer engagement strategies, services and solutions that overcome these impulses and irrationalities.

  • Cutting through the noise

    Closed-loop engagement with modern customer management systems can provide useful insights; however, segmentation often describes behaviours, not needs. ... Pre-engagement. The event must convince physicians it will be of value, from the very beginning.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Secondly, creativity in customer experience; how innovative is your customer engagement, from a channel and a content perspective?

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Approximately 0 fully matching, plus 28 partially matching documents found.

Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Scott Reese was most recently CEO of Wool Labs. The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “We're excited to have him on the team and

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate

More from appointments
Approximately 0 fully matching, plus 4 partially matching documents found.

Latest from PMHub

  • A unique tool for turning data into brand strategy

    This ensures the insights are true to real customer situations and guide effective marketing initiatives. ... When used together, ‘magnifying glasses’ combine learning from different perspectives, increase the value of your customer engagement

  • Report: Achieving launch excellence in the challenging healthcare markets of today

    Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets. Healthcare markets are becoming more

  • Genetic counsellors: the new healthcare influencers?

    Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients. In April 2018, Medicare &Medicaid Services  announced  patients

  • Successful brands tell stories

    Customer insights are used to help guide the strategy, planning, solution design, and execution. ... Instead of conducting customer research on messaging, we developed possible core brand stories that we tested across regions.

  • Trending: using social media to understand your pharma market

    The top insights revealed through social listening are:. By monitoring the topics driving customer conversations, we gain a better understanding of customer needs, pain points and trends.

More from PMHub
Approximately 26 fully matching, plus 27 partially matching documents found.

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