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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

IQVIA launches content management solution

IQVIA launches content management solution

ePromo was specifically designed for IQVIA’s Orchestrated Customer Engagement (OCE) - its commercial technology solution - and its new offering will boost IQVIA’s solutions across clinical, regulatory and commercial.

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • IQVIA partners with Box IQVIA partners with Box

    IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions. ... Meanwhile, IQVIA also launched

  • Taming the Monster Taming the Monster

    Despite an abundance of sophisticated analytics tools, many companies have a myopic view of their inputs, but are blind to understanding how effective their customer engagement actually is. ... Then, with the right data governance and simple

  • GSK hands new chief digital officer a transformative remit GSK hands new chief digital officer a transformative remit

    customer engagement.

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    The barriers in improving customer experience in pharma. How often nowadays do you get that text? ... Used appropriately, these are two amazing ways of really getting that ‘aha’ moment of customer insight.

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Latest Intelligence

  • Measures for measures Measures for measures

    The complexity of the industry’s engagement model and the diversity of its customer-base makes it difficult to establish explicit links between the interaction and the sale. ... Although customer engagement is very different in consumer markets,

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Because here’s the thing. We all know that digital innovation has transformed customer engagement, creating the potential for exciting new touchpoints across multiple channels. ... The industry has long been looking to manoeuvre its customer engagement

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Furthermore, as downward pressure on pricing intensifies, algorithmic prescribing management is redefining the dynamics of customer engagement. ... Crucially, it must be based on a customer insight to hold water.” The other ‘secret sauce’ ingredient

  • The rise of digital comms The rise of digital comms

    They are leveraging customer insight to enhance engagement and using well-designed impact measurement to evaluate their progress. ... Considering this, the opportunities for remote detailing are clear. Combining them with other, face-to-face engagement

  • How behavioural design is transforming the role and impact of life sciences in healthcare How behavioural design is transforming the role and impact of life sciences in healthcare

    The good news is that principles of behavioural economics can help us develop customer engagement strategies, services and solutions that overcome these impulses and irrationalities.

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Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Scott Reese was most recently CEO of Wool Labs. The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “We're excited to have him on the team and

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate

More from appointments
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Latest from PMHub

More from PMHub
Approximately 26 fully matching, plus 31 partially matching documents found.

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