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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

Launch leaders’ blog part 1

Launch leaders’ blog part 1

How do I move my engagement and promotional mix to more virtual/digital activities? ... What are the new scientific engagement/ promotional channels for your target customer groups across the prelaunch/post-launch timings?

Latest news

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Furthermore, the emergence of artificial intelligence and machine learning applications unveiled the extent to which technology could unleash a new wave of customer engagement in a meaningful, outcome-oriented manner. ... This signals an urgent need for

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    This signals an urgent need for investment in advanced technology and robust content strategy for better and more engaging customer journeys,” he added. ... Indegene helps clients drive outcomes, revenue and productivity improvements by making giant

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    Think about the key characters in your story:. The villain – the brand or company to challenge and defeat, improving on their product and customer service to benefit patients and HCPs.

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    5. Now, cost up your customer engagement plans and assign owners for each tactic. ... 1. Is each customer engagement plan and set of tactics aligned to one specific customer segment?

  • Indegene acquires DT Associates Indegene acquires DT Associates

    Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... proprietary solutions for the objective measurement of Customer Experience (CX) and Digital Maturity (DX).

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Latest Intelligence

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Latest appointments

  • Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director

    Healthware Group has appointed Yannick Valenti (pictured above) as digital strategy and customer engagement director in the UK. ... look forward to combining rigorous digital strategies and customer engagement expertise to help pharmaceutical brands move

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Scott Reese was most recently CEO of Wool Labs. The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “We're excited to have him on the team and

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate

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Latest from PMHub

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Branding Science

We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

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