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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Furthermore, the emergence of artificial intelligence and machine learning applications unveiled the extent to which technology could unleash a new wave of customer engagement in a meaningful, outcome-oriented manner. ... This signals an urgent need for

Latest news

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    This signals an urgent need for investment in advanced technology and robust content strategy for better and more engaging customer journeys,” he added. ... Indegene helps clients drive outcomes, revenue and productivity improvements by making giant

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    Think about the key characters in your story:. The villain – the brand or company to challenge and defeat, improving on their product and customer service to benefit patients and HCPs.

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    5. Now, cost up your customer engagement plans and assign owners for each tactic. ... 1. Is each customer engagement plan and set of tactics aligned to one specific customer segment?

  • Indegene acquires DT Associates Indegene acquires DT Associates

    Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... proprietary solutions for the objective measurement of Customer Experience (CX) and Digital Maturity (DX).

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    You may also want to conduct some informal key opinion leader or customer interviews or focus groups to sense-check with an external perspective. ... I recommend a set of 4-5 linked objectives relating to some of sales, patients, competitive share,

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Latest Intelligence

  • ‘Customer-centric’ strategic planning that drives behaviour changeCustomer-centric’ strategic planning that drives behaviour change

    Despite this trend, it is easy to default to a brand-centric approach during the brand planning process unless clear thinking on the goal of customer engagement is embedded in the ... Here, we explore an approach to integrate customer engagement thinking

  • It started with a miss It started with a miss

    Right customer, right time, right message. Stakeholder engagement is critical, but in an era characterised by significant pressure on costs – both among customers and companies – optimising resources is the name of ... One long-standing challenge in

  • Can marketing change the world? Can marketing change the world?

    That requires insight that can only come from forensic (and non-stop) customer engagement and a willingness to focus on the problems our audiences tell us they want to be solved. ... computer science and behaviour science, to piece together creative

  • Combining hard technology with human skills Combining hard technology with human skills

    However, a widespread shift in customer behaviours is forcing companies to extend the operational role of marketing to bolster engagement at every touchpoint of the buyer journey. ... The 2019 results reveal that 87% of respondents think their companies

  • Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications

    Sales reps can get better equipped to hone in their skills on customer engagement strategy.”. ... the fundamental shift from an era of blockbuster drugs to an era of blockbuster customer experience.

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Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Scott Reese was most recently CEO of Wool Labs. The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “We're excited to have him on the team and

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate

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Latest from PMHub

More from PMHub
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COVID-19 Updates and Daily News

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Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Latest intelligence

Working together against COVID-19
Analysing social media conversations to see what HCPs are saying online about the global pandemic...
Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time....
Are biobetters a market access opportunity?
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen....

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