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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

Launch leaders’ blog part 1

Launch leaders’ blog part 1

How do I move my engagement and promotional mix to more virtual/digital activities? ... What are the new scientific engagement/ promotional channels for your target customer groups across the prelaunch/post-launch timings?

Latest news

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Furthermore, the emergence of artificial intelligence and machine learning applications unveiled the extent to which technology could unleash a new wave of customer engagement in a meaningful, outcome-oriented manner. ... This signals an urgent need for

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    This signals an urgent need for investment in advanced technology and robust content strategy for better and more engaging customer journeys,” he added. ... Indegene helps clients drive outcomes, revenue and productivity improvements by making giant

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    Think about the key characters in your story:. The villain – the brand or company to challenge and defeat, improving on their product and customer service to benefit patients and HCPs.

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    5. Now, cost up your customer engagement plans and assign owners for each tactic. ... 1. Is each customer engagement plan and set of tactics aligned to one specific customer segment?

  • Indegene acquires DT Associates Indegene acquires DT Associates

    Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... proprietary solutions for the objective measurement of Customer Experience (CX) and Digital Maturity (DX).

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Approximately 1 fully matching, plus 36 partially matching documents found.

Latest Intelligence

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    Around the same percentage thought that customer engagement presented them with one of their greatest challenges. ... It requires thinking hard about strategy and reshaping the resources and teams in the business to provide the optimal blend of customer

  • Could formulary intelligence be your brand differentiator?

    multichannel engagement; right customer, right message, right time, right channel, right frequency. ... In the process, they’ll free access teams to focus on customer engagement – and empower them with vital intelligence that enhances the interaction

  • After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world

    It will certainly transform customer engagement. Post-pandemic, it’s unlikely we’ll ever go back. ... With digital likely to play a leading role in pharma’s customer engagement models post-pandemic, brand teams will ultimately be measured against

  • ‘Customer-centric’ strategic planning that drives behaviour changeCustomer-centric’ strategic planning that drives behaviour change

    Despite this trend, it is easy to default to a brand-centric approach during the brand planning process unless clear thinking on the goal of customer engagement is embedded in the ... Here, we explore an approach to integrate customer engagement thinking

  • It started with a miss It started with a miss

    Right customer, right time, right message. Stakeholder engagement is critical, but in an era characterised by significant pressure on costs – both among customers and companies – optimising resources is the name of ... One long-standing challenge in

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Approximately 0 fully matching, plus 40 partially matching documents found.

Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Scott Reese was most recently CEO of Wool Labs. The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “We're excited to have him on the team and

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate

More from appointments
Approximately 0 fully matching, plus 4 partially matching documents found.

Latest from PMHub

  • Covid-19 redefines rules of customer engagement

    Face-to-face engagement. The question now is if or when regular face-to-face meetings with NHS customers will resume for pharma. ... Looking to the future, even when the pandemic is over, there is a sense that pharma’s style of engagement with the NHS

  • Make Business Social

    The only LinkedIn specialist consultancy to the pharma industry providing support with: - LinkedIn strategy and campaigns - LinkedIn content development - C-suite and senior execs content development - Employee and customer engagement We

  • EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma

    To develop Medthority, EPG Health partnered with Episerver, leveraging its Customer Centric Digital Experience Platform. ... EPG Health are an example of that, demonstrating an ambitious customer-centric focus and continuously optimising their Episerver

  • Viseven is a Salesforce Consulting Partner Viseven is a Salesforce Consulting Partner

    The program is focused on Customer Success, Innovation and Engagement – three core principles that resonate perfectly with what Viseven does for life sciences companies in the realm of digital transformation: attaining ... As a Salesforce Consulting

  • Delivering true value: what does it mean for KAM in cancer care?

    pharma industry events where best practice in customer engagement is shared. ... and view daily customer interactions as well as inputs, such as investments, and outputs, including direct sales information from SAP and Oracle.

More from PMHub
Approximately 25 fully matching, plus 31 partially matching documents found.

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Onyx Health Ltd

Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...

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