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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

IQVIA launches content management solution

IQVIA launches content management solution

ePromo was specifically designed for IQVIA’s Orchestrated Customer Engagement (OCE) - its commercial technology solution - and its new offering will boost IQVIA’s solutions across clinical, regulatory and commercial.

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    disciplines. The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service”aiming to bring “the best in creative thinking and the best in customer ... Under the new branding each discipline pillar,

  • IQVIA partners with Box IQVIA partners with Box

    IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions. ... Meanwhile, IQVIA also launched

  • Taming the Monster Taming the Monster

    Despite an abundance of sophisticated analytics tools, many companies have a myopic view of their inputs, but are blind to understanding how effective their customer engagement actually is. ... Then, with the right data governance and simple

  • GSK hands new chief digital officer a transformative remit GSK hands new chief digital officer a transformative remit

    customer engagement.

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Are healthcare companies delivering great customer experience? The barriers in improving customer experience in pharma. ... Used appropriately, these are two amazing ways of really getting that ‘aha’moment of customer insight.

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Latest Intelligence

  • Cutting through the noise

    Closed-loop engagement with modern customer management systems can provide useful insights; however, segmentation often describes behaviours, not needs. ... Pre-engagement. The event must convince physicians it will be of value, from the very beginning.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Secondly, creativity in customer experience; how innovative is your customer engagement, from a channel and a content perspective?

  • European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

    Among popular users, 35% of the customer-facing staff time is dedicated to remote engagement from a remote location. ... Indegene’s IP-based solutions help clients drive revenues and productivity by making transformational leaps in the digitalisation

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    1. Enhance personalised customer engagement. AR will enhance customer engagement by creating highly engaging experiences for HCPs and patients. ... Customer engagement often hinges on creating an emotional connection. Using AR to spur emotive reactions

  • Rules of engagement Rules of engagement

    Rules of engagement. Critical points to consider when developing the right content marketing strategy. ... Also look at other content influencers like nurses and pharmacists. 3.Take a look at your customer segment engagement:How are you engaging now and

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Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “ We're excited to have him on the team and help drive innovation and differentiated

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    GSK said that he will be “ developing digital channel materials and services, built on customer insight”. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical,

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Latest from PMHub

More from PMHub
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