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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

Indegene acquires DT Associates

Indegene acquires DT Associates

Provides end-to-end enterprise solution for customer excellence – from consulting to operations. ... proprietary solutions for the objective measurement of Customer Experience (CX) and Digital Maturity (DX).

Latest news

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    I recommend a set of 4-5 linked objectives relating to some of sales, patients, competitive share, breadth and depth of usage, customer engagement and experience and advocacy. ... Tune in next time to Part 4: Creating multichannel customer engagement

  • IQVIA launches content management solution IQVIA launches content management solution

    ePromo was specifically designed for IQVIA’s Orchestrated Customer Engagement (OCE) - its commercial technology solution - and its new offering will boost IQVIA’s solutions across clinical, regulatory and commercial.

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • IQVIA partners with Box IQVIA partners with Box

    IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions. ... Meanwhile, IQVIA also launched

  • Taming the Monster Taming the Monster

    Despite an abundance of sophisticated analytics tools, many companies have a myopic view of their inputs, but are blind to understanding how effective their customer engagement actually is. ... Then, with the right data governance and simple

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Latest Intelligence

  • AI’s role in pharma marketing AI’s role in pharma marketing

    There are clear opportunities to increase the impact of customer engagement through personalised approaches. ... In fact, personalised customer approaches based on content affinity analysis have led to higher engagement; among primary care providers we

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    by Marc Valdiviezo. Adoption of an omnichannel environment by the life sciences industry is driving a huge shift towards digital customer engagement and improved customer experience. ... The PharmaFuture Digital Council (), an initiative by Indegene that

  • Measures for measures Measures for measures

    The complexity of the industry’s engagement model and the diversity of its customer-base makes it difficult to establish explicit links between the interaction and the sale. ... Although customer engagement is very different in consumer markets,

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Because here’s the thing. We all know that digital innovation has transformed customer engagement, creating the potential for exciting new touchpoints across multiple channels. ... The industry has long been looking to manoeuvre its customer engagement

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Furthermore, as downward pressure on pricing intensifies, algorithmic prescribing management is redefining the dynamics of customer engagement. ... Crucially, it must be based on a customer insight to hold water.” The other ‘secret sauce’ ingredient

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Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    Scott Reese was most recently CEO of Wool Labs. The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “We're excited to have him on the team and

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate

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Latest from PMHub

More from PMHub
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