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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

IQVIA launches content management solution

IQVIA launches content management solution

ePromo was specifically designed for IQVIA’s Orchestrated Customer Engagement (OCE) - its commercial technology solution - and its new offering will boost IQVIA’s solutions across clinical, regulatory and commercial.

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    disciplines. The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service”aiming to bring “the best in creative thinking and the best in customer ... Under the new branding each discipline pillar,

  • IQVIA partners with Box IQVIA partners with Box

    IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions. ... Meanwhile, IQVIA also launched

  • Taming the Monster Taming the Monster

    Despite an abundance of sophisticated analytics tools, many companies have a myopic view of their inputs, but are blind to understanding how effective their customer engagement actually is. ... Then, with the right data governance and simple

  • GSK hands new chief digital officer a transformative remit GSK hands new chief digital officer a transformative remit

    customer engagement.

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Are healthcare companies delivering great customer experience? The barriers in improving customer experience in pharma. ... Used appropriately, these are two amazing ways of really getting that ‘aha’moment of customer insight.

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Latest Intelligence

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Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “ We're excited to have him on the team and help drive innovation and differentiated

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    GSK said that he will be “ developing digital channel materials and services, built on customer insight”. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical,

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Latest from PMHub

  • Genetic counsellors: the new healthcare influencers?

    Genetic counsellors: the new healthcare influencers? Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients. In April 2018,

  • Successful brands tell stories

    Customer insights are used to help guide the strategy, planning, solution design, and execution. ... Instead of conducting customer research on messaging, we developed possible core brand stories that we tested across regions.

  • Trending: using social media to understand your pharma market

    The top insights revealed through social listening are:. Key topics. By monitoring the topics driving customer conversations, we gain a better understanding of customer needs, pain points and trends.

  • Is the pharma business model ready for precision medicine?

    There is an often-quoted view that the precision of customer engagement should be enhanced to compliment this new approach to treating patients. ... This will require medical organisations to adopt sophisticated one-to-one stakeholder engagement practices

  • The growing necessity for pharma to become a true health delivery partner of the NHS

    The growing necessity for pharma to become a true health delivery partner of the NHS. . The growing necessity for pharma to become a true health delivery partner of the NHS. PDF File: 305.3 KB. Address:. Ernst Young LLP. 1 More London Place. London.

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