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Customer Engagement

This page shows the latest Customer Engagement news and features for those working in and with pharma, biotech and healthcare.

IQVIA partners with Box

IQVIA partners with Box

IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions. ... Meanwhile, IQVIA also launched

Latest news

  • Taming the Monster Taming the Monster

    Despite an abundance of sophisticated analytics tools, many companies have a myopic view of their inputs, but are blind to understanding how effective their customer engagement actually is. ... Then, with the right data governance and simple

  • GSK hands new chief digital officer a transformative remit GSK hands new chief digital officer a transformative remit

    customer engagement.

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Are healthcare companies delivering great customer experience? The barriers in improving customer experience in pharma. ... Used appropriately, these are two amazing ways of really getting that ‘aha’moment of customer insight.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’and ‘customer engagement’. ... The 2016 Multichannel Maturometer concurs, finding that fewer than 20% of European respondents are comfortable with how they

  • Millennials and health Millennials and health

    If the pharma industry wants - no needs - to be customer-centric we have to ask ourselves how we better engage with this defining generation. ... This means that engagement in this research method is incredible - 100 people in 4 countries shared over 3,

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Latest Intelligence

  • The new digital era of pharma advertising The new digital era of pharma advertising

    But it is time for a new approach to digital engagement and customer experience. ... Try and try again. There are lots of examples of good digital engagement, but no guarantees.

  • Stepping out Stepping out

    According to Aaron, there are five must-have capabilities: “The first is around customer insights and understanding the study of behaviour. ... The challenge is delivering them at scale. The fourth is customer engagement planning; how do you use

  • Warning signs Warning signs

    Sustainable customer engagement dictates the need to communicate across multiple channels - so long as they’re the right channels - and to a broader, more diverse customer-base than simply HCPs. ... The business case for omnichannel customer engagement

  • Multichannel in pharma Multichannel in pharma

    payers. In addition, controlled experiments with fast-emerging and promising health tech solutions and platforms are carried out, allowing ever deeper customer engagement. ... Its timing will depend on the intensity of customer and pharma dynamics, but

  • Beyond the annual plan Beyond the annual plan

    Austerity and demographic shifts have changed the customer focus, with the spotlight now on the clinical, economic and societal value of innovative new drugs. ... In the multichannel era, stakeholder-learning journeys are incredibly useful. They map

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Latest appointments

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    His many years of success and experience working in the CDMO/CMO environment, are unique and valuable assets which will advance and support our mission to provide a superior customer engagement

  • Rosetta appoints creative director in healthcare Rosetta appoints creative director in healthcare

    The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business. ... leadership.”. “ We're excited to have him on the team and help drive innovation and differentiated

  • New hire for Heart+Mind New hire for Heart+Mind

    He will advise clients on brand and communication strategy, customer experience transformation, and customer-workforce engagement. ... His appointment is a sign of our commitment to being a leader in transforming healthcare organisations into highly

  • Kai Gait returns to GSK as digital marketing director

    GSK said that he will be “ developing digital channel materials and services, built on customer insight”. ... His first project will concern the improvement of customer engagement. Gait hopes to integrate social media across GSK's pharmaceutical,

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Latest from PMHub

More from PMHub
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3 Monkeys Zeno

3 Monkeys Zeno is the UK arm of Zeno Group, a global integrated communications consultancy. Everything we do is rooted...

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No incentive for a cure
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