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customer experience

This page shows the latest customer experience news and features for those working in and with pharma, biotech and healthcare.

Transparency and accountability: tackling opacity and blame head-on

The measure of intelligence is the ability to change’Einstein. Pharmaceutical companies now compete with tech giants, companies that understand the power of customer experience, and expectations of healthcare audiences have

Latest news

  • The magic elixir The magic elixir

    Stellar execution and customer satisfaction: The Forbes article does an immensely under-whelming job at addressing this issue. ... How exactly do you measure it? Do you ask all patients after every visit to every doctor about their experience?

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    online landscape affords us, driving improved performance and in turn delivering a better customer experience.”.

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’and ‘customer experience’have become business buzzwords that are used too cheaply. ... Companies need to work in harmony to develop integrated communications that deliver a consistent,

  • Signal strength Signal strength

    change. It’s about identifying the customer types who you can target with specific education that will change behaviour and ultimately improve outcomes. ... Nowadays, through proper analysis of the customer experience, it’s not inconceivable to have

  • mXm launches mXm Health Consulting

    mXm Health Consulting will consist of consultants who are “market experts with diverse backgrounds, skillsets and experience in achieving customer satisfaction and business goals”and operate alongside mXm Medical Communications.

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Creativity is no longer just about creating a great ad, it’s about delivering a great experience. ... Secondly, creativity in customer experience; how innovative is your customer engagement, from a channel and a content perspective?

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    Pharmaceutical companies now compete with tech giants, who understand the power of customer experience, and so too, expectations of healthcare audiences have changed.

  • When is it time to rebrand? When is it time to rebrand?

    But at some point, that is not enough. Leaders need to recognise when it is time to rebrand - time to activate a new customer experience - and time to reaffirm mission and ... We need new brand architecture to deal with acquisitions. We need to create an

  • The new digital era of pharma advertising The new digital era of pharma advertising

    But it is time for a new approach to digital engagement and customer experience. ... Explore their whole story - pressures, lifestyle, motivations, frustrations, habits. Then map their experience for insights to inform tone, channel and opportunities to

  • Ten years at the forefront of patient experience Ten years at the forefront of patient experience

    Ten years at the forefront of patient experience. This month marks ten years of Hive, which has prompted us to reflect on how the world has changed over the last decade, ... in the future; the fact that the phrase ‘customer experience (CX) ’has

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Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    Plant joins Wilmington Healthcare from Veeva Systems, where she was global director for customer success. ... He said: “Strong storytelling and a good customer experience are at the heart of delivering engaging digital experiences.

  • Lynn Lewis joins Envigo Lynn Lewis joins Envigo

    Lynn’s broad experience leading billion dollar, successful global sales organisations serving the biopharmaceutical industry will be an invaluable asset to our commercial team.”. ... Lewis’new role will see her lead sales teams in North America,

  • GPI appoints commercial director GPI appoints commercial director

    Alan is a true sales professional and shares our values, focus on innovation, and places the same strong emphasis on the customer experience as we do. “ ... Alan's wealth of experience within the industry and impeccable reputation for providing high

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Alison's experience in a sector where customer experience is rapidly becoming a key differentiator is invaluable. “ ... I feel privileged such a rare talent has decided that her mission to raise the standards of customer experience across and beyond

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    Chouinard brings over 20 years of experience in generic, contract development and biotech industries to the role, most recently serving as executive director of product development at Halo Pharmaceutical in Montreal, ... His many years of success and

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Latest from PMHub

  • Archive

    44 (0) 23 9248 6566. Address:. Longcroft Barn, Priors Leaze Lane,. Nutbourne. West Sussex. PO18 8RH. UK.

  • What pharma marketers can learn from growth hacking?

    Growth hackers are particularly interested in the customer experience because if people love the brand, they’ ll tell others. ... Customer experience engineers— Work out what a great customer experience looks like and work towards delivering that.

  • The Challenges Of UX In Healthcare: Technology To Change Lives

    Image: Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo . ... In this Q&A, recruitment agency Consortia speaks to BLH Director and Head of Customer Experience Elisa Del Galdo about the all-important topic of user experience

  • Does your medical information service work for your users?

    Does your medical information service work for your users? Customer Experience Consultant Nilu Davies reveals how you can ensure your medical information service is fit for purpose. ... What are heuristics? To aid their evaluations, the expert may use

  • Beyond the pill: How to improve the customer experience in pharma

    Beyond the pill: How to improve the customer experience in pharma. ... Inc. highlighting how this kind of approach can improve the experience of pharma customers.

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Approximately 39 fully matching, plus 15 partially matching documents found.

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