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customer experience

This page shows the latest customer experience news and features for those working in and with pharma, biotech and healthcare.

Fishawack acquires Blue Latitude Health

Fishawack acquires Blue Latitude Health

We were actively looking for a consultancy that could bring strategic and customer experience expertise to our portfolio and Blue Latitude Health fits perfectly.”.

Latest news

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... It will also buy GfK’s customer

  • Transparency and accountability: tackling opacity and blame head-on

    The measure of intelligence is the ability to change’ Einstein. Pharmaceutical companies now compete with tech giants, companies that understand the power of customer experience, and expectations of healthcare audiences have

  • The magic elixir The magic elixir

    Stellar execution and customer satisfaction: The Forbes article does an immensely under-whelming job at addressing this issue. ... How exactly do you measure it? Do you ask all patients after every visit to every doctor about their experience?

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    online landscape affords us, driving improved performance and in turn delivering a better customer experience.”.

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Companies need to work in harmony to develop integrated communications that deliver a consistent,

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Approximately 3 fully matching, plus 55 partially matching documents found.

Latest Intelligence

  • The rise of digital comms The rise of digital comms

    They are leveraging customer insight to enhance engagement and using well-designed impact measurement to evaluate their progress. ... And it includes the understanding of what channels will work best to deliver the optimal customer experience for each

  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    It can disrupt workforce morale, compromise the customer experience and, when the most skilled talent leaves, weaken a business while strengthening a competitor. ... Proactive employers are also providing flexibility in the breadth of work they give

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Creativity is no longer just about creating a great ad, it’s about delivering a great experience. ... Secondly, creativity in customer experience; how innovative is your customer engagement, from a channel and a content perspective?

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    Pharmaceutical companies now compete with tech giants, who understand the power of customer experience, and so too, expectations of healthcare audiences have changed.

  • When is it time to rebrand? When is it time to rebrand?

    Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. ... But at some point, that is not enough. Leaders need to recognise when it is time to rebrand - time to activate a new customer

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Approximately 4 fully matching, plus 33 partially matching documents found.

Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    Plant joins Wilmington Healthcare from Veeva Systems, where she was global director for customer success. ... He said: “Strong storytelling and a good customer experience are at the heart of delivering engaging digital experiences.

  • Lynn Lewis joins Envigo Lynn Lewis joins Envigo

    new role created to strengthen the company’s position in the marketplace with a focus on customer service. ... Lewis’ new role will see her lead sales teams in North America, Europe and Asia Pacific, providing a focus on growth initiatives and

  • GPI appoints commercial director GPI appoints commercial director

    Alan is a true sales professional and shares our values, focus on innovation, and places the same strong emphasis on the customer experience as we do. ... Alan's wealth of experience within the industry and impeccable reputation for providing high

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Alison's experience in a sector where customer experience is rapidly becoming a key differentiator is invaluable. ... I feel privileged such a rare talent has decided that her mission to raise the standards of customer experience across and beyond the

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    Chouinard brings over 20 years of experience in generic, contract development and biotech industries to the role, most recently serving as executive director of product development at Halo Pharmaceutical in Montreal, ... His many years of success and

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Approximately 0 fully matching, plus 13 partially matching documents found.

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Approximately 36 fully matching, plus 64 partially matching documents found.

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Wisepress

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