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customer experience

This page shows the latest customer experience news and features for those working in and with pharma, biotech and healthcare.

Ipsos set to buy GfK Research divisions

Ipsos set to buy GfK Research divisions

Ipsos set to buy GfK Research divisions. Acquires customer experience, experience innovation, health and public affairs. ... unit. It will also buy GfK’s customer experience business that operates around employee satisfaction, customer satisfaction and

Latest news

  • Transparency and accountability: tackling opacity and blame head-on

    The measure of intelligence is the ability to change’Einstein. Pharmaceutical companies now compete with tech giants, companies that understand the power of customer experience, and expectations of healthcare audiences have

  • The magic elixir The magic elixir

    Stellar execution and customer satisfaction: The Forbes article does an immensely under-whelming job at addressing this issue. ... How exactly do you measure it? Do you ask all patients after every visit to every doctor about their experience?

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    online landscape affords us, driving improved performance and in turn delivering a better customer experience.”.

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’and ‘customer experience’have become business buzzwords that are used too cheaply. ... Companies need to work in harmony to develop integrated communications that deliver a consistent,

  • Signal strength Signal strength

    change. It’s about identifying the customer types who you can target with specific education that will change behaviour and ultimately improve outcomes. ... Nowadays, through proper analysis of the customer experience, it’s not inconceivable to have

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Latest Intelligence

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Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    Plant joins Wilmington Healthcare from Veeva Systems, where she was global director for customer success. ... He said: “Strong storytelling and a good customer experience are at the heart of delivering engaging digital experiences.

  • Lynn Lewis joins Envigo Lynn Lewis joins Envigo

    Lynn’s broad experience leading billion dollar, successful global sales organisations serving the biopharmaceutical industry will be an invaluable asset to our commercial team.”. ... Lewis’new role will see her lead sales teams in North America,

  • GPI appoints commercial director GPI appoints commercial director

    Alan is a true sales professional and shares our values, focus on innovation, and places the same strong emphasis on the customer experience as we do. “ ... Alan's wealth of experience within the industry and impeccable reputation for providing high

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Alison's experience in a sector where customer experience is rapidly becoming a key differentiator is invaluable. “ ... I feel privileged such a rare talent has decided that her mission to raise the standards of customer experience across and beyond

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    Chouinard brings over 20 years of experience in generic, contract development and biotech industries to the role, most recently serving as executive director of product development at Halo Pharmaceutical in Montreal, ... His many years of success and

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Latest from PMHub

  • If you’re not thinking segmentation, you’re not thinking

    In my experience it’ s more R&D led than Marketing led.” said Craig. ... a part of a target segment, yet treating them as different individual personas instead of one homogenous group will offer a better experience for the customer with the obvious

  • Bringing the NHS into the 21st century

    Bringing the NHS into the 21st century. As the NHS celebrates its 70th birthday and a £20bn “ birthday gift” from the UK government, we find out how one company is delivering what the National Health Service really needs – a financially

  • Archive

    44 (0) 23 9248 6566. Address:. Longcroft Barn, Priors Leaze Lane,. Nutbourne. West Sussex. PO18 8RH. UK.

  • What pharma marketers can learn from growth hacking?

    Growth hackers are particularly interested in the customer experience because if people love the brand, they’ ll tell others. ... Customer experience engineers— Work out what a great customer experience looks like and work towards delivering that.

  • The Challenges Of UX In Healthcare: Technology To Change Lives

    Image: Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo . ... In this Q&A, recruitment agency Consortia speaks to BLH Director and Head of Customer Experience Elisa Del Galdo about the all-important topic of user experience

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