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customer experience

This page shows the latest customer experience news and features for those working in and with pharma, biotech and healthcare.

Harnessing the power of cultural insight to build meaningful healthcare strategies

Harnessing the power of cultural insight to build meaningful healthcare strategies

Cultural awareness doesn’t just impact understanding of customer behaviour and product choice but can also uncover new opportunities. ... and the customer experience.

Latest news

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Latest Intelligence

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    If we want to deliver great education and engagement on demand, we need to take a Netflix-style approach to user experience and make sure everything is oriented around the customer. ... only if you design the experience around known customer behaviours

  • Is creativity in quarantine? Is creativity in quarantine?

    That means being customer-focused, understanding their needs and motivations, and empowering everyone – from planning and insight to copywriting, experience art direction and strategy – to join the dots to develop ... If one considers all of the

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    Understanding customer channel preferences, and what different groups of clinicians engage in readily, enables a more compelling, engaging and meaningful customer experience and therefore a more trusted relationship. ... culminating in an improved

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    It drives brand positioning, channel planning, customer experience and metrics – and a whole lot more in between. ... You’ll end up with something bland rather than something differentiated.”. Channel mix is all important – it plays a key role in

  • Persuasive technology: designing behaviour change initiatives for digital

    Bringing advances in user experience and personalised content discovery, credible content is surfaced based on HCP user profile, behaviour and peer activity. ... A modern, customer-centric experience. With discoverability at its core, Medthority delivers

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Latest appointments

  • New faces at creative digital agency earthware New faces at creative digital agency earthware

    Emma Green (pictured left) joins as client excellence director, a role which will see her focused on the customer experience of clients. ... Their experience and fresh thinking will play a crucial role as we look to establish earthware as the most

  • Healthcare comms appointments Healthcare comms appointments

    Plant joins Wilmington Healthcare from Veeva Systems, where she was global director for customer success. ... He said: “Strong storytelling and a good customer experience are at the heart of delivering engaging digital experiences.

  • Lynn Lewis joins Envigo Lynn Lewis joins Envigo

    new role created to strengthen the company’s position in the marketplace with a focus on customer service. ... Lewis’ new role will see her lead sales teams in North America, Europe and Asia Pacific, providing a focus on growth initiatives and

  • GPI appoints commercial director GPI appoints commercial director

    Alan is a true sales professional and shares our values, focus on innovation, and places the same strong emphasis on the customer experience as we do. ... Alan's wealth of experience within the industry and impeccable reputation for providing high

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Alison's experience in a sector where customer experience is rapidly becoming a key differentiator is invaluable. ... I feel privileged such a rare talent has decided that her mission to raise the standards of customer experience across and beyond the

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Latest from PMHub

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Impetus Digital

Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...

Latest intelligence

InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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