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customer experience

This page shows the latest customer experience news and features for those working in and with pharma, biotech and healthcare.

The magic elixir

The magic elixir

Stellar execution and customer satisfaction: The Forbes article does an immensely under-whelming job at addressing this issue. ... How exactly do you measure it? Do you ask all patients after every visit to every doctor about their experience?

Latest news

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    online landscape affords us, driving improved performance and in turn delivering a better customer experience.”.

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’and ‘customer experience’have become business buzzwords that are used too cheaply. ... Companies need to work in harmony to develop integrated communications that deliver a consistent,

  • Signal strength Signal strength

    change. It’s about identifying the customer types who you can target with specific education that will change behaviour and ultimately improve outcomes. ... Nowadays, through proper analysis of the customer experience, it’s not inconceivable to have

  • mXm launches mXm Health Consulting

    mXm Health Consulting will consist of consultants who are “market experts with diverse backgrounds, skillsets and experience in achieving customer satisfaction and business goals”and operate alongside mXm Medical Communications.

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Are healthcare companies delivering great customer experience? The barriers in improving customer experience in pharma. ... Figure 1 shares the top changes the pharma/biotech industry can make to improve customer experience.

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Approximately 3 fully matching, plus 56 partially matching documents found.

Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    But at some point, that is not enough. Leaders need to recognise when it is time to rebrand - time to activate a new customer experience - and time to reaffirm mission and ... We need new brand architecture to deal with acquisitions. We need to create an

  • The new digital era of pharma advertising The new digital era of pharma advertising

    But it is time for a new approach to digital engagement and customer experience. ... Explore their whole story - pressures, lifestyle, motivations, frustrations, habits. Then map their experience for insights to inform tone, channel and opportunities to

  • Ten years at the forefront of patient experience Ten years at the forefront of patient experience

    Ten years at the forefront of patient experience. This month marks ten years of Hive, which has prompted us to reflect on how the world has changed over the last decade, ... in the future; the fact that the phrase ‘customer experience (CX) ’has

  • A marathon and a sprint A marathon and a sprint

    If someone did, it would be easier to create a customer experience based on a framework. ... This has major ramifications for customer experience, ”says James Weybourne, design director, The Earthworks.

  • The bulk of pharma digital spend fails to alter industry’s greenhorn status The bulk of pharma digital spend fails to alter industry’s greenhorn status

    Consequently, and with few exceptions, the industry retains its ‘greenhorn’status. Pharma companies are certainly having to maintain a fine balance between delivering a great customer experience (Cx) and optimising their ... s resources while also

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Approximately 4 fully matching, plus 30 partially matching documents found.

Latest appointments

  • Lynn Lewis joins Envigo Lynn Lewis joins Envigo

    Lynn’s broad experience leading billion dollar, successful global sales organisations serving the biopharmaceutical industry will be an invaluable asset to our commercial team.”. ... Lewis’new role will see her lead sales teams in North America,

  • GPI appoints commercial director GPI appoints commercial director

    Alan is a true sales professional and shares our values, focus on innovation, and places the same strong emphasis on the customer experience as we do. “ ... Alan's wealth of experience within the industry and impeccable reputation for providing high

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Alison's experience in a sector where customer experience is rapidly becoming a key differentiator is invaluable. “ ... I feel privileged such a rare talent has decided that her mission to raise the standards of customer experience across and beyond

  • Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions Francois Chouinard moves from Halo Pharma to Ropack Pharma Solutions

    Chouinard brings over 20 years of experience in generic, contract development and biotech industries to the role, most recently serving as executive director of product development at Halo Pharmaceutical in Montreal, ... His many years of success and

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Blue Latitude has hired three new senior members for its Creative, Customer Experience and Strategic teams, as well as a brace of account directors and copywriters. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and

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Latest from PMHub

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Approximately 39 fully matching, plus 17 partially matching documents found.

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90TEN Healthcare

90TEN is an award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. campaigns...

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